| Price from | $9/mo | $15/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 4 | 4 |
| Spec score · Custom Url Shortener Software | 8.9 (#4) | 8.5 (#10) |
| Spec score · URL shorteners | 8.6 (#38) | 8.8 (#21) |
| Analytics | All plans include 90 days of click history, with reporting for clicks, unique visitors, geography, devices, browsers, and referrers. | Analytics include geography, device, referrer, UTM, time-of-day, unique visitors, bot filtering, and AI growth insights. |
| API access | Public API tokens are available on Creator and higher plans, with plan-based daily request limits. | Yes |
| Bulk link creation | Yes | Yes |
| Custom domains | Users can connect a subdomain with CNAME and TXT records; TLS certificates are provisioned and renewed automatically through Cloudflare. | Paid plans support branded custom domains with SSL provisioned automatically; Free uses the shared sftl.in domain. |
| Free plan | Yes | Yes |
| Integrations | CSV imports support files exported from Bitly, Short.io, Rebrandly, or a spreadsheet, and the API supports link and analytics operations. | SwiftURL provides a REST API for links and analytics, and Business and Enterprise plans include HMAC-signed webhooks. |
| Intended users | The pricing page describes the product as built for indie hackers, AI builders, and small teams seeking attribution without enterprise pricing. | SwiftURL says it is built for marketing agencies and enterprise teams, especially those running high-volume SMS and WhatsApp outreach. |
| Privacy | 302.sh says click analytics are retained for 90 days, personal information is not sold, and link data is not used for cross-site advertising profiles. | SwiftURL says it does not use IP or device fingerprinting for deep linking. |
| Product | 302.sh is a URL shortener for creating branded links and managing them from a dashboard with built-in analytics. | SwiftURL is a branded URL shortener and link management platform with analytics, safety checks, and mobile deep linking. |
| Paid from | 9 | 15 |
| Support | The company says customers can contact the team directly and hear from people who write the code. | The plans list Community support for Free, Email for Pro, Priority for Business, and Dedicated support plus SLA for Enterprise. |
