360dialog vs Gupshup
360dialog
360dialog.com
Gupshup
gupshup.aiSide by side
| Figure | 360dialog | Gupshup |
|---|---|---|
| Price from | $59/mo | Free |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 6 | 4 |
| Spec score · RCS Messaging Platforms | 7.9 (#8) | 8.5 (#5) |
| Spec score · WhatsApp Business API Providers | 7.9 (#15) | 8.5 (#6) |
| Headquarters | Grünwald, Germany | Cupertino, California, United States |
| Integrations | The integrations page lists Zapier, n8n, Make, Pipedream, Pabbly Connect, IFTTT, and Activepieces as supported automation tools. | Gupshup advertises more than 500 plug-and-play integrations covering CRMs, support, payments and commerce. |
| Security and compliance | The WhatsApp API pricing page describes the product as having Meta compliance built in, and the integrations page says numbers are onboarded on the official WhatsApp Business API. | Its security page displays ISOQAR, AICPA, RBI, GDPR, CCPA, and LGPD certification or compliance marks and describes a periodically reviewed security compliance program. |
Plans
360dialog
- Regular$59 a month
- Premium$119 a month
- Scale$299 a month
- REGULAR€49 a month
- PREMIUM€99 a month
- SCALE€500 a month
Gupshup
- Gupshup messaging feeFree
- WhatsApp API Self ServePriced on request
- WhatsApp API Self-ServeFree
- EnterprisePriced on request
In their own words
Gupshup
Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.
The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.