91Leads CRM vs Badger Lead Routing

91Leads CRM is a cloud-based lead management system for capturing, assigning, following up on, and managing sales pipeline leads. It can capture leads from sources including Meta Ads, websites, WhatsApp, IndiaMART, and Justdial. List and pipeline views, custom fields, lead history, bulk upload, and routing rules support lead handling. Automation includes AI lead scoring, nurturing, drip campaigns, behavior-based triggers, and A/B testing. Calling tools include a one-click dialer, reminders, call tracking, and recordings. Other modules cover tasks, inventory, invoicing, expenses, and attendance. Integrations named include Google Sheets, APIs, webhooks, property portals, and lead sources. Platforms include Android, iOS, web, and API; mobile use requires an internet connection. CRM Basic costs ₹199 a month per active user, with 18% GST added. There is no free plan, but a 7-day trial requires no card. Call recordings are stored for three months, and the Call Recording add-on requires at least three months of billing.

Badger Lead Routing automatically assigns incoming CRM records to sales representatives using territories and assignment rules. Rules can use lead details such as company size, opportunity size, product type, or industry, and assignment happens as a record enters the system. A record needs an associated address to be routed. The service can route leads, accounts, contacts, and opportunities, update ownership in the CRM, and notify representatives when a record is assigned. It supports overlapping territories and coverage across regions, for teams ranging from a few representatives to thousands.

Listed integrations include Salesforce, HubSpot, Microsoft Dynamics, NetSuite, Zoho, Insightly, Attio, monday.com, Pipedrive, Veeva, and Odoo; custom CRMs and databases can connect through FTP or REST API. Badger says the service is hosted on AWS, uses HTTPS with SSL/TLS encryption, and retains encrypted backups for up to 12 months. It states compliance with HIPAA, GDPR, and 42 CFR Part 2; customers using PHI must provide a Business Associate Agreement. The plan costs $16 a month when billed annually and requires at least five licenses. There is no free plan, but a 14-day trial is available.