91Leads CRM vs Traction Complete

91Leads CRM is a cloud-based lead management system for capturing, assigning, following up on, and managing sales pipeline leads. It can capture leads from sources including Meta Ads, websites, WhatsApp, IndiaMART, and Justdial. List and pipeline views, custom fields, lead history, bulk upload, and routing rules support lead handling. Automation includes AI lead scoring, nurturing, drip campaigns, behavior-based triggers, and A/B testing. Calling tools include a one-click dialer, reminders, call tracking, and recordings. Other modules cover tasks, inventory, invoicing, expenses, and attendance. Integrations named include Google Sheets, APIs, webhooks, property portals, and lead sources. Platforms include Android, iOS, web, and API; mobile use requires an internet connection. CRM Basic costs ₹199 a month per active user, with 18% GST added. There is no free plan, but a 7-day trial requires no card. Call recordings are stored for three months, and the Call Recording add-on requires at least three months of billing.

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