ABConvert vs Apex
ABConvert
abconvert.ioApex
drip-apex.comSide by side
| Figure | ABConvert | Apex |
|---|---|---|
| Price from | $59/mo | Free |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 7 | 3 |
| Spec score · A/B Testing Tools | 8.4 (#13) | 8.7 (#8) |
| Compliance | The data retention policy says its practices comply with GDPR, CCPA, and data minimization principles. | The maker says its SOC 2 and ISO 27001 audit package is prepared, but the audit has not yet begun. |
| Integrations | The maker's documentation lists Clarity, Hotjar, Contentsquare, Heap, Amplitude, Mixpanel, Segment, Klaviyo, BigQuery, Recharge, SKIO, and GA4 integrations. | The maker lists Shopify and Shopware apps, a WooCommerce plugin, Centra, headless stores, GA4, Tag Manager, consent managers, and Slack alerts. |
| Product | ABConvert is a Shopify app for A/B testing product prices, images, page templates, shipping rates, and checkout UI. | Apex combines A/B testing, feature flags, and personalization for e-commerce. |
| Security | The data retention policy says data is encrypted in transit with TLS 1.3 and at rest with AES-256, with role-based access controls and 24/7 security monitoring. | The maker says the application and analytics run in London and the database in Ireland; it says it does not fingerprint visitors or store their IP addresses. |
Plans
ABConvert
- Basic$59 a month
- Starter$99 a month
- Advanced$119 a month
- Growth$199 a month
- Plus$199 a month
- Scale$399 a month
- Pro$599 a month
In their own words
Apex
Apex combines A/B testing, feature flags, and personalization for e-commerce. It supports A/B, multivariate, server-side, and mobile-app tests, and is designed for six to ten concurrent experiments with pre-launch conflict checks. Each test requires a primary metric, planned sample size, and duration; results are withheld below 100 conversions. The default winner threshold is 80% confidence and can be set as high as 99%. Apex Operator reads a live page and prepares structured or code-level edits for review before launch. Guardian can pause a variant that is breaking or harming results, return traffic to control, and post an explanation to Slack. Its Likelihood to Win score uses matched evidence from 4.3 million tests, shop research, and live results. Integrations include Shopify, Shopware, WooCommerce, Centra, headless and custom storefronts, analytics, consent managers, and team tools. Developer access includes a versioned REST API, webhooks, CLI, MCP server, and SDKs; API keys have a limit of 100 requests per minute. Apex is made by Drip Trading GmbH and is available only inside a DRIP program. The free Starter plan is listed at free, with no card required; custom pricing applies to Apex and Enterprise.