ABExperiment vs Apex
ABExperiment
dataknobs.comApex
drip-apex.comSide by side
| Figure | ABExperiment | Apex |
|---|---|---|
| Price from | — | Free |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 0 | 3 |
| Spec score · A/B Testing Tools | 7.6 (#30) | 8.7 (#8) |
| Integrations | The maker's unified platform page names OpenAI and Gemini as example LLM backends to compare. | The maker lists Shopify and Shopware apps, a WooCommerce plugin, Centra, headless stores, GA4, Tag Manager, consent managers, and Slack alerts. |
Plans
In their own words
ABExperiment
ABExperiment has no write-up on Specifiction yet; its figures are above.
Apex
Apex combines A/B testing, feature flags, and personalization for e-commerce. It supports A/B, multivariate, server-side, and mobile-app tests, and is designed for six to ten concurrent experiments with pre-launch conflict checks. Each test requires a primary metric, planned sample size, and duration; results are withheld below 100 conversions. The default winner threshold is 80% confidence and can be set as high as 99%. Apex Operator reads a live page and prepares structured or code-level edits for review before launch. Guardian can pause a variant that is breaking or harming results, return traffic to control, and post an explanation to Slack. Its Likelihood to Win score uses matched evidence from 4.3 million tests, shop research, and live results. Integrations include Shopify, Shopware, WooCommerce, Centra, headless and custom storefronts, analytics, consent managers, and team tools. Developer access includes a versioned REST API, webhooks, CLI, MCP server, and SDKs; API keys have a limit of 100 requests per minute. Apex is made by Drip Trading GmbH and is available only inside a DRIP program. The free Starter plan is listed at free, with no card required; custom pricing applies to Apex and Enterprise.