Acast vs AdBridge

Acast is a podcasting platform and content management system for publishing, distributing and monetizing shows. One-click publishing sends episodes to Spotify and Apple Podcasts, with distribution to major podcast directories. Tools include episode scheduling, automated ad placement, bulk editing, dynamic intros and outros, and management of multiple shows. Advanced analytics cover downloads, listener geography, listening platforms, engagement and revenue. Creators can also make a customizable podcast website and web player, and create video clips for social sharing. The Starter plan is limited to one show and five episodes; unlimited episodes are available when a show joins Acast’s advertising marketplace. Acast has a free plan, with Essential at $14.99 per month billed yearly, Pro at $29.99 per month billed yearly, and Video at $39.99 per month billed yearly. Apple Podcasts video publishing is a limited beta for selected creators. Acast was founded in 2014 and is headquartered in Stockholm, Sweden.

AdBridge is a web and API platform for podcast networks and media companies creating, managing, and selling Trusted Voice ads. These ads deliver approved brand messages through licensed AI replicas of podcast hosts’ voices and can sit alongside other ad formats on a media plan. Hosts review copy, brand details, and audio before launch, then may approve or reject opportunities, restrict use to their own shows, or opt out. Networks connect AdBridge to hosting platforms through an API, which automates campaign creation. The service says networks and shows of all sizes can use it without minimum show or impression requirements. Only network administrators log in; hosts receive invitations and do not need accounts. Publishers set rates, while terms describe CPM-based usage fees based on reported impressions. AI output may contain errors, so customers must review it. Pricing is on request.