Act-On vs Symplify
Act-On
act-on.comSymplify
symplify.comSide by side
| Figure | Act-On | Symplify |
|---|---|---|
| Price from | $900/mo | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 2 | 1 |
| Spec score · Nonprofit Marketing Software | 8.3 (#10) | 7.7 (#15) |
| Channels | Automated campaigns can span email, SMS, web, social media, events, and direct mail. | The company lists email, SMS, web push, app push, social, dynamic web, print, and voice among its communication channels. |
| Headquarters | Portland, Oregon, United States | Stockholm, Sweden |
| Integrations | Listed CRM integrations include Salesforce, Dynamics, Sugar, NetSuite, and Zendesk, with bidirectional data integration. | Symplify lists APIs, Kafka and SQS event streaming, webhooks, scheduled imports and exports, web and app push integrations, and FTP/SFTP data transfer. |
| Product | Act-On is a lifecycle marketing automation platform for engaging prospects and customers across channels through personalized journeys and intelligent automation. | Symplify describes itself as an AI-powered marketing automation and CRM platform for managing customer data, personalizing customer journeys, and automating communication across channels. |
| Security | Act-On lists ISO 27001 certification and supports SAML-based single sign-on and multi-factor authentication services. | Its security policy describes encrypted browser traffic, optional SMS or email one-time-password two-factor authentication, and account-level data segregation. |
| Support | Live technical support is available through live chat, phone, Zoom, and the support site; premium packages offer faster response times and additional training and guidance. | After onboarding, Symplify says customers can expect a dedicated Customer Success Manager, technical support, strategic guidance, optimization sessions, and performance reviews. |
Plans
In their own words
Symplify
Symplify is an AI-powered marketing automation and CRM platform for customer data, personalized journeys, and cross-channel communications. Its no-code interface supports building and launching web and messaging flows. The communication suite covers email, SMS, web push, app push, social, dynamic web, print, and voice. Symplify Conversion includes A/B and multivariate testing, personalizations, popups, surveys, dynamic heatmaps, visitor recordings, and conversion analytics. Its AI and machine-learning tools can help estimate customer lifetime value, churn likelihood, and VIP potential. Integration options include APIs, Kafka and SQS event streaming, webhooks, imports and exports, push integrations, and FTP/SFTP transfers. Scheduled imports transfer a data file once daily; real-time updates can use the REST API or event-based setups. Symplify lists e-commerce, iGaming, NGOs, hospitality, fintech, and subscription businesses among its industries. It is headquartered in Stockholm, and says its servers, data centers, and corporate entities are based in Europe. Pricing is on request, and prospects can request a personalized demo.