Action Builder vs SocialToaster

Action Builder is a toolset for organizing and leadership development, with web and API access. It gives organizations a central place to identify and develop leaders through assessments. Its wall chart brings activist names and information together, while Quick Filter can create activist lists or help organizers map worksites. Teams can assign outreach tasks with targets and timelines, then track campaign activity by user and time period. Organizations can import and export information, and campaigns can sync with an Action Network group. The API supports integration partnerships, but is limited to four calls per second; most access requires an organization-specific key. Partners can request a read-only SQL mirror, typically updated within no more than a minute. The mirror contains sensitive data, including API keys, and its documentation recommends SSL and restricted credential access. Volunteer leaders can use the free Activist user plan. Admin users pay $80 a month per user. Support is available by email Monday through Saturday, and monthly online training and coordinator office hours are offered.

SocialToaster helps organizations deliver content to employees, supporters, customers, alumni, and other advocates for sharing through their personal social networks. SocialToaster Basic distributes content through email, SMS, Slack, and Microsoft Teams, and automatically curates organizational content for advocates to share. Its analytics track clicks, shares, engagement, and user activity. The social-selling program gives sales teams an approved content library and real-time performance reporting. Enterprise adds gamification, leaderboards, incentives, managed sweepstakes and contests, and custom or third-party integrations. Listed integrations include Salesforce, Magento, WooCommerce, Slack, and Microsoft Teams. The help center documents API version 1.0 endpoints, with retrieved data refreshing every four hours. SocialToaster says internet-transmitted data is encrypted using industry-standard best practices and that it conforms to the SOC 2 security standard. The 30-day trial allows up to 500 notifications per month; there is no free plan. Starter costs $30/month and includes 100 contacts, 5 users, 1 admin, and online support. SocialToaster was founded in 2009 and is headquartered in Towson, Maryland.