Action Network vs SocialToaster
Action Network
actionnetwork.orgSocialToaster
socialtoaster.comSide by side
| Figure | Action Network | SocialToaster |
|---|---|---|
| Price from | $15/mo | $30/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 8 | 8 |
| Spec score · Advocacy Software | 9.1 (#1) | 7.9 (#10) |
| API | A REST-style API and webhooks support synchronizing people, email addresses, action histories, subscriptions, embeds and near-real-time event notifications. | The help center documents API version 1.0 endpoints, and states that retrieved data refreshes every four hours. |
| Founded | 2012 | 2009 |
| Integrations | Action Network reports more than 20 integrations, including Salesforce, Catalist, SpeechifAI, ActBlue, CallHub, Zapier, Make, n8n, Inbox Monster and Mobile Commons. | The help center lists integrations for Salesforce, Magento, WooCommerce, Slack, and Microsoft Teams. |
| Purpose | Action Network describes itself as a progressive online organizing platform for individuals and groups organizing for progressive causes. | SocialToaster delivers organizations’ content to employees, supporters, customers, alumni, and other advocates so they can share it through their personal social networks. |
| Security | Action Network says it encrypts traffic and stored data, uses HTTPS/SSL on its pages and widgets, and is PCI compliant; Stripe handles card information. | SocialToaster says data transmitted over the internet is encrypted using industry-standard best practices and that it conforms to the SOC 2 security standard. |
| Support | Plans include unlimited email support, a getting-started training series, and help articles; the site also offers a weekly demo every Tuesday at 1pm Eastern. | Starter, Plus, and Pro include online support; Bronze also includes online support and training. |
Plans
Action Network
- FreeFree
- FreeFree
- Movement$15 a month
- Movement$15 a month
- Network$125 a month
- Network$125 a month
- Boost$450 a month
- EnterprisePriced on request
SocialToaster
- Starter$30 a month
- Plus$50 a month
- Pro$100 a month
- Bronze$450 a year
- Silver$1,000 a year
- Gold$1,500 a year
- PromoToaster$15,000, paid once
- PlatinumPriced on request
In their own words
Action Network
Action Network is an online organizing platform for people and groups working on progressive causes. Organizers can create petitions, event RSVPs, surveys, fundraising forms, ticketed event pages, and letter campaigns, then use mass email and mobile texting tools. Email features include testing subject or message variants, templates, automated workflows, drip campaigns, personalization, targeting, and analytics. Event tools cover RSVP management, reminders, self check-in, ticketing, and maps; fundraising pages support recurring giving and donor management. Lists can be downloaded. Integrations include Salesforce sync, Catalist, SpeechifAI, ActBlue, CallHub, Zapier, Make, and n8n. Its REST API can retrieve and post data and sync systems, but access is limited to paying partners. The free plan is available; Movement starts at $15/mo and charges for email usage above its included allowance. Mobile SMS and MMS campaigns are a separate add-on to an email partnership. The platform says it does not provide websites, offline organizing, general CRM work, or FEC compliance.
SocialToaster
SocialToaster helps organizations deliver content to employees, supporters, customers, alumni, and other advocates for sharing through their personal social networks. SocialToaster Basic distributes content through email, SMS, Slack, and Microsoft Teams, and automatically curates organizational content for advocates to share. Its analytics track clicks, shares, engagement, and user activity. The social-selling program gives sales teams an approved content library and real-time performance reporting. Enterprise adds gamification, leaderboards, incentives, managed sweepstakes and contests, and custom or third-party integrations. Listed integrations include Salesforce, Magento, WooCommerce, Slack, and Microsoft Teams. The help center documents API version 1.0 endpoints, with retrieved data refreshing every four hours. SocialToaster says internet-transmitted data is encrypted using industry-standard best practices and that it conforms to the SOC 2 security standard. The 30-day trial allows up to 500 notifications per month; there is no free plan. Starter costs $30/month and includes 100 contacts, 5 users, 1 admin, and online support. SocialToaster was founded in 2009 and is headquartered in Towson, Maryland.