Actito vs CleverTap
Actito
actito.com
CleverTap
clevertap.comSide by side
| Figure | Actito | CleverTap |
|---|---|---|
| Price from | €1,750/mo | $85/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 3 | 3 |
| Spec score · Customer Journey Orchestration Software | 8.1 (#9) | 8.7 (#3) |
| Spec score · Marketing Automation Software | 7.9 (#57) | 8.6 (#16) |
| Free plan | No | No |
| Headquarters | Oslo, Norway | Mountain View, California |
| Integrations | Actito says it offers native connectors for common CRM, e-commerce, and data platforms, and provides an online technology-partner directory. | CleverTap lists integrations including Amplitude, Mixpanel, AppsFlyer, Branch, Salesforce, HubSpot, Segment, Shopify, and Snowflake. |
| Plan limits | The pricing page lists Premium usage of 50 emails and 25 other channel interactions per profile per year, and Premium+ usage of 75 emails and 50 other channel interactions per profile per year. | The pricing comparison lists 3 years of data retention for Core and Pro and 10 years for Ultimate; several capabilities are marked as add-ons. |
| Support | The pricing page includes standard support with Premium and Premium+, and extended support tailored to the team with Enterprise. | The pricing comparison lists online or self-serve support, an AI-powered support assistant, support ticket channels, and plan-dependent customer success and implementation support. |
Plans
In their own words
CleverTap
CleverTap is a customer engagement platform for coordinating cross-channel customer experiences. It combines customer data and behavioral analytics with experimentation, optimization, personalization, and campaign orchestration. Listed channels include push notifications, email, WhatsApp, in-app and web messaging, RCS, and SMS. Analytics cover funnels, cohorts, events, trends, sessions, and uninstall tracking. The platform also lists email automation, customer journeys, lead capture forms, and multiple CRM integrations. Named integrations include Amplitude, Mixpanel, AppsFlyer, Branch, Salesforce, HubSpot, Segment, Shopify, and Snowflake. SDKs cover Android, iOS, Flutter, React Native, Unity, and JavaScript, with server-side libraries and APIs also listed. CleverTap states compliance with GDPR, CCPA, SOC 2 Type II, ISO 27001, and HIPAA, and lists controls including two-factor authentication, role-based access, restricted IP access, and campaign approvals. Core costs $85 a month after a 30-day trial; taxes apply and add-ons are excluded. The maker was founded in 2013 and is headquartered in Mountain View, California.