Actito vs Iterable
Actito
actito.comIterable
iterable.comSide by side
| Figure | Actito | Iterable |
|---|---|---|
| Price from | €1,750/mo | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 3 | 1 |
| Spec score · Customer Journey Orchestration Software | 8.1 (#9) | 7.8 (#12) |
| Spec score · Marketing Automation Software | 7.9 (#57) | 8.0 (#50) |
| Headquarters | Oslo, Norway | San Francisco, California, United States |
| Integrations | Actito says it offers native connectors for common CRM, e-commerce, and data platforms, and provides an online technology-partner directory. | Iterable documentation names Segment, Mixpanel, Google Analytics, Salesforce, Meta Ads Manager, and Movable Ink among its integrations. |
| Lead scoring | Yes | Yes |
| Support | The pricing page includes standard support with Premium and Premium+, and extended support tailored to the team with Enterprise. | Iterable provides a Help Center, documentation, API docs, and a support ticket option. |
Plans
In their own words
Iterable
Iterable is an AI customer engagement platform from the San Francisco company founded in 2013. It combines behavioral, product, and engagement data to support personalized communication across email, embedded messages, in-app messages, push notifications, RCS, SMS, web push notifications, and WhatsApp. Its audience tools can segment customers, build automated journeys, and measure results in one platform. Real-time AI decisioning uses behavior, context, and performance signals to adjust messages over time. Iterable includes email automation, customer journeys, lead scoring, lead capture forms, and multiple CRM integrations. Named connections include Segment, Mixpanel, Google Analytics, Salesforce, Meta Ads Manager, and Movable Ink. A public API uses project-specific keys, while system and journey webhooks send data to external systems. The platform is offered for enterprise-scale organizations in areas such as fintech, retail, marketplaces, publishing, sports entertainment, and media streaming. Pricing is on request. Platforms are Android, iOS, web, and API.