ACTIVATE vs HypeAuditor
ACTIVATE
try.activate.social
HypeAuditor
hypeauditor.comSide by side
| Figure | ACTIVATE | HypeAuditor |
|---|---|---|
| Price from | — | Free |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 0 | 1 |
| Spec score · Influencer Marketing Platforms | 7.4 (#129) | 8.8 (#9) |
| API | ACTIVATE says its developer API can be integrated with a customer's platform to discover influencers, manage campaigns, and pull analytics. | The API offerings include creator lookup, influencer reports, discovery, Instagram market analysis, and campaign management. |
| Campaign management | Yes | Campaign tools include outreach, a built-in CRM, contracting, payment tracking, performance forecasting, and reporting. |
| Creator discovery | Yes | Its discovery tools search Instagram, YouTube, TikTok, X, and Twitch creators using AI, keyword, lookalike, and flexible-filter searches. |
| Creator payments | Yes | Yes |
| Discovery | The platform supports influencer search using filters, keywords, mentions, and hashtags, and lets brands invite creators to collaborate. | Its discovery tool searches a database of more than 227.4 million creator accounts using filters. |
| Founded | 2014 | The company says it was founded in 2017 to help brands find suitable influencers. |
| Intended users | The company presents its platform and services to brands and agencies and also provides tools for influencers and talent managers. | The company positions the platform for brands and agencies seeking to improve influencer marketing efforts. |
| Performance analytics | Yes | Yes |
| Product | ACTIVATE provides brands and agencies with an influencer marketing platform for creator discovery, campaign management, and measurement. | HypeAuditor describes itself as an all-in-one influencer marketing platform for brands and agencies. |
| Support | The demo request page directs people seeking influencer support to submit a ticket through ACTIVATE help. | The company lists support at [email protected] and offers a guided product walkthrough with a sales manager. |
Plans
In their own words
ACTIVATE
ACTIVATE has no write-up on Specifiction yet; its figures are above.
HypeAuditor
HypeAuditor is an influencer marketing platform for brands and agencies, combining creator discovery, campaign management, performance analytics and creator payments. Its discovery tool searches a database of more than 227.4 million creator accounts with filters. Creator reports cover audience demographics, authenticity, reach, audience quality and performance across Instagram, TikTok, Twitch, X and YouTube. My Network provides a creator CRM with contact details, campaign history, notes, conversations, custom fields and lists. Market analysis covers competitors, benchmarking, global research, trends and rankings; fraud detection and authenticity checks are also listed. The product is available on the web, through an API and as a Chrome extension. The API includes creator lookup, reports, discovery, Instagram market analysis and campaign management endpoints. The extension displays influencer metrics and supports saving creators, but works only with Instagram and YouTube; discovery and campaign management are unavailable in it. Free media plans and campaign management are offered, along with demos of other features. Pricing is on request, and a free trial is available without a stated duration.