ACTIVATE vs REACH
ACTIVATE
try.activate.socialREACH
reach-influencers.comSide by side
| Figure | ACTIVATE | REACH |
|---|---|---|
| Price from | — | $25/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | — |
| Plans published | 0 | 2 |
| Spec score · Influencer Marketing Platforms | 7.4 (#129) | 8.7 (#12) |
| Campaign management | Yes | Yes |
| Campaign workflow | Campaign tools include usage rights, payment options, negotiations, and review of drafts and revisions across multiple file types. | The campaign workflow covers creator briefs and deliverables, post tracking, content approvals, and payments. |
| Creator discovery | Yes | Yes |
| Creator payments | Yes | Yes |
| Discovery | The platform supports influencer search using filters, keywords, mentions, and hashtags, and lets brands invite creators to collaborate. | The campaign management page directs users to find creators through TikTok, Instagram, referrals, or their own network, then bring them into REACH. |
| Founded | 2014 | 2018 |
| Performance analytics | Yes | Yes |
| Product | ACTIVATE provides brands and agencies with an influencer marketing platform for creator discovery, campaign management, and measurement. | REACH connects businesses and influencers to run influencer marketing campaigns. |
| Support | The demo request page directs people seeking influencer support to submit a ticket through ACTIVATE help. | The about page invites users to send questions or platform issues through a feedback form. |
Plans
In their own words
ACTIVATE
ACTIVATE has no write-up on Specifiction yet; its figures are above.
REACH
REACH is an influencer marketing platform that brings businesses and creators together to plan and run campaigns. Its workflow covers creator briefs and deliverables, post tracking, content approvals, and payments. Businesses can bring creators in after finding them through TikTok, Instagram, referrals, or their own networks. Campaign tools include performance analytics with real-time click insights and an AI assistant for setting up campaigns on business accounts. REACH offers built-in creator payments, with a service fee added to influencer payments. The platform is available on web, Android, and iOS, and is described as mobile friendly for desktop and mobile use. The free plan and free trial are available; the Business plan is listed at $25 a month, billed monthly, and a campaign page says the post-trial price is $25/month. Business features include unlimited campaigns and creator connections, automatic payments, tax reporting, content approvals, outreach tracking, and the AI assistant. REACH was founded in 2018 and is geared toward micro-influencers and businesses of any size.