ActiveCampaign vs Givingtech

ActiveCampaign is a marketing platform for coordinating customer journeys across email, WhatsApp, SMS, websites, push notifications, forms, and landing pages. It includes email automation, audience segmentation, lead capture forms, lead scoring, landing pages, and A/B testing. The listed native integrations total 1,000, including Claude, ChatGPT, Gmail, Outlook, Zapier, Slack, and Stripe. Team features include custom permissions, label management, shared inboxes, and single sign-on; listed security features include HIPAA support and secure data connections to AI tools. The platform is available on the web, iOS, and Android, with a mobile app among its features. Plans are customized for the business and its goals and billed annually. Email plan user limits range from one to five, and email sends range from 10x to 15x the contact limit by plan. Starter allows five actions per automation; higher email tiers list unlimited actions. There is no free plan, but the 14-day trial requires no credit card. A 30-day results guarantee promises money back.

Givingtech is a fundraising platform for nonprofits, foundations, and donor-advised funds, with tools for managing donors, campaigns, and donations. Its CRM tracks unlimited contacts, donation histories, insights, segments, and relationships. Organizations can publish branded, embeddable forms that accept 40 currencies, recurring gifts, and SmartSums. Campaign options include peer-to-peer fundraising, milestones, matching gifts, auctions, and donation drives. Email tools support newsletters, campaigns, and automated follow-ups for unlimited donors through Amazon SES. Payments include major cards, PayPal, Apple Pay, Google Pay, Bit, and ACH; funds go to the organization’s Stripe or PayPal account. Zapier and API access are available, and the service says it can sync with Salesforce, HubSpot, Raiser's Edge, and Bloomerang. GivingGlobal supports fundraising with local tax-deductible receipts in 35 countries. The plan is free, with no monthly, setup, or per-user fees. When donations are raised, the standard platform fee is 2.9%, plus credit-card fees from 1.5% + 30¢ when donors do not cover them.