ActiveCampaign vs HubSpot Marketing Hub
ActiveCampaign
activecampaign.com
HubSpot Marketing Hub
hubspot.comSide by side
| Figure | ActiveCampaign | HubSpot Marketing Hub |
|---|---|---|
| Price from | — | $7/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | — | Yes |
| Plans published | 7 | 8 |
| Spec score · Marketing Automation Software | 8.7 (#11) | 9.4 (#1) |
| Spec score · Campaign Management | 8.7 (#4) | 9.0 (#2) |
| Spec score · Lead Nurturing Software | 8.7 (#5) | 9.0 (#2) |
| Spec score · Nonprofit Marketing Software | 8.7 (#5) | 8.9 (#3) |
| Spec score · Landing Page Builders | 8.7 (#12) | 9.1 (#5) |
| Spec score · Email Automation | 8.7 (#6) | 9.0 (#3) |
| Spec score · All-in-One Marketing Platform | 8.7 (#7) | 9.0 (#3) |
| Spec score · Marketing Automation - B2B Software | 8.7 (#5) | 8.9 (#3) |
| Email automation | Yes | Yes |
| Founded | 2003 | 2006 |
| Free plan | No | Yes |
| Free trial | A free 14-day trial is available with email sign-up. | HubSpot states that Marketing Hub can be tried free for 14 days with no credit card required. |
| Headquarters | Chicago, Illinois, United States | Boston, MA, USA |
Plans
ActiveCampaign
- StarterPriced on request
- PlusPriced on request
- ProPriced on request
- EnterprisePriced on request
- AdvancedPriced on request
- CorePriced on request
- PremiumPriced on request
HubSpot Marketing Hub
- FreeFree
- FreeFree
- Starter$7 a month
- StarterPriced on request
- Professional$890 a month
- ProfessionalPriced on request
- Enterprise$3,600 a month
- EnterprisePriced on request
In their own words
ActiveCampaign
ActiveCampaign is a marketing platform for coordinating customer journeys across email, WhatsApp, SMS, websites, push notifications, forms, and landing pages. It includes email automation, audience segmentation, lead capture forms, lead scoring, landing pages, and A/B testing. The listed native integrations total 1,000, including Claude, ChatGPT, Gmail, Outlook, Zapier, Slack, and Stripe. Team features include custom permissions, label management, shared inboxes, and single sign-on; listed security features include HIPAA support and secure data connections to AI tools. The platform is available on the web, iOS, and Android, with a mobile app among its features. Plans are customized for the business and its goals and billed annually. Email plan user limits range from one to five, and email sends range from 10x to 15x the contact limit by plan. Starter allows five actions per automation; higher email tiers list unlimited actions. There is no free plan, but the 14-day trial requires no credit card. A 30-day results guarantee promises money back.
HubSpot Marketing Hub
HubSpot Marketing Hub has no write-up on Specifiction yet; its figures are above.