ActiveCampaign vs Mautic

ActiveCampaign is a marketing platform for coordinating customer journeys across email, WhatsApp, SMS, websites, push notifications, forms, and landing pages. It includes email automation, audience segmentation, lead capture forms, lead scoring, landing pages, and A/B testing. The listed native integrations total 1,000, including Claude, ChatGPT, Gmail, Outlook, Zapier, Slack, and Stripe. Team features include custom permissions, label management, shared inboxes, and single sign-on; listed security features include HIPAA support and secure data connections to AI tools. The platform is available on the web, iOS, and Android, with a mobile app among its features. Plans are customized for the business and its goals and billed annually. Email plan user limits range from one to five, and email sends range from 10x to 15x the contact limit by plan. Starter allows five actions per automation; higher email tiers list unlimited actions. There is no free plan, but the 14-day trial requires no credit card. A 30-day results guarantee promises money back.

Mautic is an open-source marketing automation suite for email campaigns, lead management, and customer journeys. Its drag-and-drop tools support personalized and A/B-tested marketing or transactional emails, landing pages, and campaign design. Marketers can score leads, collect information with forms, organize contact profiles by funnel stage, and gather multichannel data. Integrations include CRM and SMS services, webhooks, plugins, and a REST API. Mautic can run on a user's own server or hosting, with configurable tracking controls, IP anonymization, and cleanup tasks intended to support privacy requirements such as GDPR and CCPA. The free self-hosted download requires familiarity with CLI, web-server configuration, databases, PHP, and cron jobs; Mautic recommends a virtual private or dedicated server rather than cheap shared hosting. Managed hosting includes maintenance, updates, and security patches. A 14-day trial is available without a credit card. The listed Essential managed plan costs €247.50 a month when billed annually, or 275 EUR per month when billed quarterly. Professional starts at €1,237 a month.