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SPECIFICTION
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ActiveCampaign vs SendPulse

ActiveCampaign

activecampaign.com

SendPulse

sendpulse.com

Side by side

FigureActiveCampaignSendPulse
Price from—$9.60/mo
Free plan—Yes
Free trialYesYes
Open source——
WebYesYes
iOSYesYes
AndroidYesYes
API—Yes
Plans published710
Spec score · Marketing Automation Software8.7 (#14)9.2 (#6)
Spec score · Email Marketing Software8.7 (#24)8.7 (#33)
Spec score · Email marketing tools8.7 (#26)9.4 (#3)
Spec score · AI Email Marketing Software8.7 (#9)8.6 (#11)
A/B testingYesYes
Email automationYesYes
Founded20032015
Free planNoYes
Landing pagesYesNo
Audience segmentationYesYes

Plans

ActiveCampaign

  • StarterPriced on request
  • PlusPriced on request
  • ProPriced on request
  • EnterprisePriced on request
  • AdvancedPriced on request
  • CorePriced on request
  • PremiumPriced on request

ActiveCampaign pricing →

SendPulse

  • FreeFree
  • Standard$9.60 a month
  • Pro$11.52 a month
  • EnterprisePrice not published
  • Standard (pay as you go)$48 a month
  • FreeFree
  • Standard$9.60 a month
  • Pro$11.52 a month
  • Standard pay-as-you-go$48, paid once
  • EnterprisePriced on request

SendPulse pricing →

In their own words

ActiveCampaign

ActiveCampaign is a marketing platform for coordinating customer journeys across email, WhatsApp, SMS, websites, push notifications, forms, and landing pages. It includes email automation, audience segmentation, lead capture forms, lead scoring, landing pages, and A/B testing. The listed native integrations total 1,000, including Claude, ChatGPT, Gmail, Outlook, Zapier, Slack, and Stripe. Team features include custom permissions, label management, shared inboxes, and single sign-on; listed security features include HIPAA support and secure data connections to AI tools. The platform is available on the web, iOS, and Android, with a mobile app among its features. Plans are customized for the business and its goals and billed annually. Email plan user limits range from one to five, and email sends range from 10x to 15x the contact limit by plan. Starter allows five actions per automation; higher email tiers list unlimited actions. There is no free plan, but the 14-day trial requires no credit card. A 30-day results guarantee promises money back.

Visit activecampaign.com

SendPulse

SendPulse is an email marketing service for managing subscriber audiences and running email campaigns. It includes email automation, audience segmentation, and A/B testing, but does not offer landing pages. SendPulse is available on the web, iOS, and Android. Its free plan supports up to 500 subscribers and 15,000 emails per month, with three sender email addresses, 250 MB of image storage, five automated flows, and one event. The Standard plan is $9.60 a month when billed annually, with unlimited emails for up to 500 subscribers, 100 sender addresses, 1 GB of image storage, three A/B test groups, and ten saved segments. Pro is $11.52 a month billed annually, with 300 sender addresses, 2 GB storage, four test groups, and 50 saved segments at the same subscriber limit. Standard pay as you go costs $48 a month for 10,000 emails, valid for a year. Enterprise has no listed price and specifies at least 2,500 contacts, along with unlimited sender addresses, users, and saved segments.

Visit sendpulse.com