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SPECIFICTION
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ActiveCampaign vs Umso

ActiveCampaign

activecampaign.com

Umso

umso.com

Side by side

FigureActiveCampaignUmso
Price from—$7/mo
Free plan—Yes
Free trialYes—
Open source——
WebYesYes
iOSYes—
AndroidYes—
Plans published73
Spec score · Landing Page Builders8.7 (#12)7.5 (#42)

Plans

ActiveCampaign

  • StarterPriced on request
  • PlusPriced on request
  • ProPriced on request
  • EnterprisePriced on request
  • AdvancedPriced on request
  • CorePriced on request
  • PremiumPriced on request

ActiveCampaign pricing →

Umso

  • FreeFree
  • Basic$7 a month
  • Pro$20 a month

Umso pricing →

In their own words

ActiveCampaign

ActiveCampaign is a marketing platform for coordinating customer journeys across email, WhatsApp, SMS, websites, push notifications, forms, and landing pages. It includes email automation, audience segmentation, lead capture forms, lead scoring, landing pages, and A/B testing. The listed native integrations total 1,000, including Claude, ChatGPT, Gmail, Outlook, Zapier, Slack, and Stripe. Team features include custom permissions, label management, shared inboxes, and single sign-on; listed security features include HIPAA support and secure data connections to AI tools. The platform is available on the web, iOS, and Android, with a mobile app among its features. Plans are customized for the business and its goals and billed annually. Email plan user limits range from one to five, and email sends range from 10x to 15x the contact limit by plan. Starter allows five actions per automation; higher email tiers list unlimited actions. There is no free plan, but the 14-day trial requires no credit card. A 30-day results guarantee promises money back.

Visit activecampaign.com

Umso

Umso has no write-up on Specifiction yet; its figures are above.

Visit umso.com