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SPECIFICTION
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ActiveCampaign vs Wishpond

ActiveCampaign

activecampaign.com

Wishpond

wishpond.com

Side by side

FigureActiveCampaignWishpond
Price from—$260/mo
Free plan——
Free trialYesYes
Open source——
WebYesYes
iOSYes—
AndroidYes—
Plans published73
Spec score · Landing Page Builders8.7 (#12)7.3 (#44)
Spec score · Marketing Automation - B2B Software8.7 (#5)7.3 (#13)
Spec score · All-in-One Marketing Platform8.7 (#8)7.3 (#24)
Founded20032009
HeadquartersChicago, Illinois, United StatesVancouver, British Columbia, Canada
Landing pagesYesThe landing page builder offers a drag-and-drop editor, mobile-responsive templates, pop-ups, custom forms, and A/B testing.

Plans

ActiveCampaign

  • StarterPriced on request
  • PlusPriced on request
  • ProPriced on request
  • EnterprisePriced on request
  • AdvancedPriced on request
  • CorePriced on request
  • PremiumPriced on request

ActiveCampaign pricing →

Wishpond

  • Starter Plan$260 a month
  • Professional Plan$480 a month
  • Enterprise Plan$650 a month

Wishpond pricing →

In their own words

ActiveCampaign

ActiveCampaign is a marketing platform for coordinating customer journeys across email, WhatsApp, SMS, websites, push notifications, forms, and landing pages. It includes email automation, audience segmentation, lead capture forms, lead scoring, landing pages, and A/B testing. The listed native integrations total 1,000, including Claude, ChatGPT, Gmail, Outlook, Zapier, Slack, and Stripe. Team features include custom permissions, label management, shared inboxes, and single sign-on; listed security features include HIPAA support and secure data connections to AI tools. The platform is available on the web, iOS, and Android, with a mobile app among its features. Plans are customized for the business and its goals and billed annually. Email plan user limits range from one to five, and email sends range from 10x to 15x the contact limit by plan. Starter allows five actions per automation; higher email tiers list unlimited actions. There is no free plan, but the 14-day trial requires no credit card. A 30-day results guarantee promises money back.

Visit activecampaign.com

Wishpond

Wishpond has no write-up on Specifiction yet; its figures are above.

Visit wishpond.com