Overview

ActiveProspect is a lead orchestration platform for organizations that need to validate, manage and route leads in real time. It suits teams handling substantial lead flows across marketing, sales, data and compliance; its combination of routing, consent records and suppression checks is compelling, but contracted service carries an annual commitment.

LeadConduit covers the lead lifecycle from capture and enhancement through filtering, delivery and reporting. ActiveProspect was founded in 2004 and is headquartered in Austin, Texas. It reports 3k+ customers, 55k+ publishers certifying leads and 1 billion leads certified annually.

Sources can connect through HTTP POST, webhooks, CSV or API, including webforms, Facebook and Instagram. More than 500 integrations and add-ons broaden the options for linking lead sources and revenue systems. LeadsBridge syncs lead data and audiences with Facebook, LinkedIn and Google, and supports online-to-offline tracking. For category comparisons, see Lead Management Software and Lead Generation Software.

Key features

Lead optimization and routing: LeadConduit captures, enhances, filters, delivers and reports on leads, while ActiveProspect validates and routes them between lead sources and revenue systems in real time. This is useful when teams need operational control over lead flow rather than a simple contact store.
Consent certification: TrustedForm documents consumer consent to help with regulations such as the TCPA. That gives compliance teams a purpose-built record alongside lead handling.
Suppression checks: SuppressionList checks leads against unlimited internal or external lists in real time, a practical safeguard for organizations that need to screen records before delivery.
Security and availability: ActiveProspect says its SaaS solutions have SOC 2 Type II compliance, encrypts data in transit and at rest, and requires at least TLS 1.2 for API endpoints. The platform is designed for 24/7/365 use and publishes uptime publicly. The company reports over 90% satisfaction with its global support team.

Pricing

ActiveProspect uses a freemium model, but its commercial structure spans an online entry point and contracted plans with markedly different commitments. Pay-as-you-go products are sold a-la-carte without a long-term commitment; contracted service requires an annual contract and a $24K+ spend commitment.

Free: Free forever, cancel anytime, with online sign-up. This is the lowest-commitment way to start, though no included limits or features are stated.
Self-Service: 10.00 USD per month, billed starting at $10 monthly. It can be canceled anytime and signed up for online, with credit card or bank transfer. This is the clearest fit for smaller buyers who want a monthly starting point without an annual contract.
Professional: 1000.00 USD per month, billed starting at $1,000 monthly, with an annual commitment and contract. This makes more sense for organizations prepared to commit to ongoing service than for those still validating lead volume or requirements.
Enterprise: 5000.00 USD per month, billed starting at $5,000 monthly, also with an annual commitment and contract. The higher starting price and annual terms make it a substantial commitment for teams that need a contracted arrangement.

Professional and Enterprise accept credit card or bank transfer. The gap between Self-Service and contracted plans is significant, so buyers should match their expected usage and need for commitment to the chosen arrangement.

Platforms

ActiveProspect supports web and API access. That pairing suits teams connecting lead flows programmatically or working through a browser, but it does not establish support for mobile apps.

Who it's for

The platform is presented for buyers, sellers and originators, as well as compliance and legal, marketing, data and intelligence, and technology teams. It is best suited to organizations that need to coordinate lead intake, validation, consent documentation and routing across those functions. Teams seeking only a basic lead list or unwilling to take on an annual contracted commitment should look carefully at the self-service scope before considering a larger plan.

Pros and cons

Pro: Real-time routing, lead optimization and suppression checks combine operational flow control with pre-delivery screening.
Pro: TrustedForm adds consent documentation, giving compliance workflows a direct place in lead handling.
Pro: HTTP POST, webhooks, CSV and API connections, plus over 500 integrations and add-ons, provide multiple ways to connect sources.
Con: Contracted service requires both an annual contract and a $24K+ spend commitment, a meaningful hurdle for smaller or uncertain-volume buyers.

Alternatives

Choose SalesExec instead if Android or iOS access and a free trial matter more; it is paid, with additional active users priced at 72.00 USD per month and an Unlimited Dialing Plan at 155.0. Choose Lucep if custom pricing based on selected channels, campaign duration and volume is preferable; it is paid and offers a free trial.

Breadcrumbs is worth considering for lead scoring: its free plan covers up to 10,000 contacts in test mode but cannot sync scores back to the data source, while PRO is 400.00 USD per month. noCRM.io is another paid, trial-available option with web, iOS and Android platforms. QuickOn offers a free tier capped at 100 leads per month, one source, one project and community support, or a Starter plan at 49.00 USD per month.

Aclea is a paid, trial-available web option. boberdoo is a paid option without a free trial; its Ramp-up Promotion is 500.00 USD per month for three months, with a $250 setup fee. LeadMaster is a paid, trial-available option with web, iOS and Android support; its LeadMaster CRM starts at 25.00 USD per month.

Verdict

Choose ActiveProspect if your organization needs to manage lead flow in real time while keeping consent records and suppression screening within the same operating process. Its broad connection options and dedicated compliance tools are the strongest reasons to choose it. Look elsewhere if an annual contract and $24K+ spend commitment do not fit your buying stage, and confirm the free or self-service scope before relying on it for a larger operation.

	ActiveProspect	LeanData BookIt
Free plan	Yes
Paid from	$10/mo
Platforms	api, Web	api, extension, Web
Free plan	Yes
Capture channels	multi-channel
Lead scoring	Yes
Lead routing	Yes	Yes
Lead enrichment	Yes
Round-robin routing		Yes
CRM integrations		Yes
Automated reminders		Yes

ActiveProspect vs LeanData BookIt

ActiveProspect

LeanData BookIt