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ActiveProspect

activeprospect.com

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Spec score 9.4 #1 of 52 in Lead Generation Software

What it is

ActiveProspect helps businesses capture, qualify, route, and report on leads. Its LeadConduit service provides real-time control over lead intake, enrichment, filtering, and delivery. TrustedForm records consumer consent for regulatory needs such as the TCPA, while SuppressionList checks incoming leads against internal or external lists. The platform validates and routes leads between lead sources and revenue systems. Sources can connect through HTTP POST, webhooks, CSV, or API, including webforms, Facebook, and Instagram. ActiveProspect lists over 500 integrations and add-ons; LeadsBridge synchronizes lead data and audiences with Facebook, LinkedIn, and Google and supports online-to-offline tracking. The company states that its SaaS solutions have SOC 2 Type II compliance, encrypt data in transit and at rest, and require at least TLS 1.2 for API endpoints. It offers a Free plan, Self-Service at $10 a month, Professional at $1,000 a month, and Enterprise at $5,000 a month. Contracted service requires an annual contract and a $24K+ spend commitment.

Spec sheet

What it does
ActiveProspect provides consent-based marketing software for lead certification, validation, routing, enhancement and vendor management.Read 14 Oct 2026 · activeprospect.com
API
The LeadConduit API is RESTful, uses JSON over HTTPS and exposes actions that are generally available in the web interface.Read 14 Oct 2026 · activeprospect.redoc.ly
Integrations
ActiveProspect offers over 500 integrations and add-ons.Read 30 Sep 2026 · activeprospect.com
Privacy
ActiveProspect says it does not sell customer web-form or personal data and processes it only for contracted purposes.Read 14 Oct 2026 · activeprospect.com
Support
The product pages describe community, email and managed support tiers, with stated response targets varying by plan.Read 14 Oct 2026 · activeprospect.com
Headquarters
Austin, Texas, United StatesRead 28 Sep 2026 · activeprospect.com
Founded
The company and BBB records identify 2004 as the business start year.Read 14 Oct 2026 · bbb.org
Advertising integrations
LeadsBridge syncs lead data and audiences with Facebook, LinkedIn, and Google and supports online-to-offline tracking.Read 30 Sep 2026 · activeprospect.com
Availability
ActiveProspect says its platform is designed for 24/7/365 use and publishes uptime publicly.Read 30 Sep 2026 · activeprospect.com
Commercial options
Pay-as-you-go products are sold a-la-carte with no long-term commitment, while contracted service requires an annual contract with a $24K+ spend commitment.Read 30 Sep 2026 · activeprospect.com
Company legal name
Crunchbase identifies the legal entity as ActiveProspect, Inc., founded by Steve Rafferty.Read 14 Oct 2026 · crunchbase.com
Company location and size
LinkedIn lists Austin, Texas headquarters and a 201–500 employee company size.Read 14 Oct 2026 · linkedin.com
Consent certification
TrustedForm documents consumer consent to help with regulations such as the TCPA.Read 30 Sep 2026 · activeprospect.com
Current status
On October 14, 2026, the public status page showed all listed systems operational and no incident reported that day.Read 14 Oct 2026 · activeprospect.statuspage.io
Data protection
ActiveProspect encrypts data in transit and at rest, and its API endpoints require at least TLS 1.2.Read 30 Sep 2026 · activeprospect.com
Documentation
The help center covers onboarding, product fundamentals, billing, integrations, troubleshooting and FAQs, with a separate developer portal for APIs.Read 14 Oct 2026 · support.activeprospect.com
Encryption
Customer data is encrypted in transit and at rest, and API endpoints require TLS 1.2 or newer.Read 14 Oct 2026 · activeprospect.com
Hosting model
LeadConduit is delivered as a SaaS/cloud service; the terms provide no self-hosting option.Read 14 Oct 2026 · web-v1.prod.trustradius.com
Integration formats
The integration directory supports HTTP GET and POST, JSON, XML, SOAP, batch CSV delivery, email and SFTP.Read 14 Oct 2026 · activeprospect.com
Lead optimization
LeadConduit lets companies capture, enhance, filter, deliver, and report on leads with real-time control.Read 30 Sep 2026 · activeprospect.com
Lead orchestration
ActiveProspect validates and routes every lead in real time between lead sources and revenue systems.Read 30 Sep 2026 · activeprospect.com
Lead sources
Lead sources can be connected through HTTP POST, webhooks, CSV, or API, including webforms, Facebook, and Instagram.Read 30 Sep 2026 · activeprospect.com
LeadConduit
LeadConduit captures, enhances, filters, delivers and reports on leads in real time.Read 14 Oct 2026 · activeprospect.com
LeadConduit integrations
LeadConduit advertises more than 100 prebuilt source, enhancement and recipient integrations plus custom connections.Read 14 Oct 2026 · activeprospect.com
Licence
The terms state that the services are proprietary licensed software, not sold, while third-party open-source components retain their own rights.Read 14 Oct 2026 · activeprospect.com
Limit: reliability and support
A 2026 G2 reviewer described LeadsBridge as complicated with poor support and reliability.Read 14 Oct 2026 · g2.com
Limit: technical setup
TrustRadius community feedback says SOAP/XML setup can be difficult, duplicate filtering may fail and granular flow maintenance can take substantial time.Read 14 Oct 2026 · web-v1.prod.trustradius.com
Limit: value for money
The single GetApp review gave LeadConduit a 0.0/5 value-for-money subscore.Read 14 Oct 2026 · getapp.com
Notable acquisition
ActiveProspect announced its acquisition of Verisk Marketing Solutions on January 8, 2026.Read 14 Oct 2026 · activeprospect.com
Praise: integrations
G2 reviewers repeatedly praise LeadsBridge for many integration points, simple lead syncing and custom options connecting web sources to CRMs and ERPs.Read 14 Oct 2026 · g2.com
Praise: support and usability
Trustburn reviewers commonly describe the platform as intuitive with responsive, helpful support and easy navigation.Read 14 Oct 2026 · trustburn.com
Rating on Capterra
0.0 out of 5 from 0 reviewsRead 14 Oct 2026 · capterra.com
Rating on G2
4.6 out of 5 from 70 reviewsRead 14 Oct 2026 · g2.com
Rating on GetApp
4.0 out of 5 from 1 reviewRead 14 Oct 2026 · getapp.com
Rating on Trustburn
4.3 out of 5 from 11 reviewsRead 14 Oct 2026 · trustburn.com
Scale
ActiveProspect reports 3k+ customers, 55k+ publishers certifying leads, and 1 billion leads certified annually.Read 30 Sep 2026 · activeprospect.com
Security certification
ActiveProspect states that its SaaS platform has SOC 2 Type II compliance covering security and service availability.Read 14 Oct 2026 · activeprospect.com
Security compliance
ActiveProspect states that its SaaS platform solutions have SOC 2 Type II compliance.Read 30 Sep 2026 · activeprospect.com
Security controls
The company describes isolated networks, web application firewalls, intrusion detection, patching, penetration tests and automated vulnerability testing.Read 14 Oct 2026 · activeprospect.com
Suppression checks
SuppressionList checks leads against unlimited internal or external lists in real time.Read 30 Sep 2026 · activeprospect.com
SuppressionList
SuppressionList checks leads against stored lists in real time and supports unlimited lists through an API.Read 14 Oct 2026 · activeprospect.com
Target users
The platform is presented for buyers, sellers, originators, compliance and legal teams, marketing teams, data and intelligence teams, and technology teams.Read 30 Sep 2026 · activeprospect.com
TrustedForm
TrustedForm creates independent certificates documenting consumer consent for TCPA-related compliance and lead-performance analysis.Read 14 Oct 2026 · activeprospect.com
TrustedForm API
TrustedForm provides versioned certificate APIs, including a v2 claim endpoint using an API key with Basic authentication.Read 14 Oct 2026 · activeprospect.redoc.ly
TrustedForm certificate data
Certificates can include page source, clicks, keystrokes, mouse activity, IP address, browser, geolocation and session replay.Read 14 Oct 2026 · support.activeprospect.com
Web SDK
The Web SDK is an asynchronous JavaScript snippet that records form interactions and inserts a hidden certificate URL into webpages.Read 14 Oct 2026 · support.activeprospect.com

Plans and prices

Free Free free forever TrustedForm Certify for leads generated on your website Read 14 Oct 2026 · activeprospect.com
LeadConduit usage $0.15, paid once per transaction; first 1,000 events Next 40,000 $0.12 · next 50,000 $0.10 · next 400,000 $0.06 · 500,000+ $0.05 Read 14 Oct 2026 · support.activeprospect.com
Self-Service $10 a month starting at $10 monthly; cancel anytime Self-service account · community/developer support Read 14 Oct 2026 · activeprospect.com
Professional $1,000 a month starting at $1,000 monthly with annual commitment Managed account · enhanced support Read 14 Oct 2026 · activeprospect.com
Enterprise $5,000 a month starting at $5,000 monthly with annual commitment Enterprise support · custom packages Read 14 Oct 2026 · activeprospect.com

Every ActiveProspect plan and price →

Strong points and limits

Strong points

  • Routes and validates leads in real time.
  • Accepts HTTP POST, webhooks, CSV, and API sources.
  • TrustedForm documents consumer consent.
  • Lists over 500 integrations and add-ons.

Limits

  • Professional starts at $1,000 a month.
  • Enterprise starts at $5,000 a month.
  • Contracted service requires an annual contract and $24K+ spend.

Who it suits

It suits teams that buy, sell, originate, route, or oversee leads, including marketing, compliance, legal, data, and technology teams. Buyers can connect lead sources through several listed intake methods and use real-time consent and suppression checks.

ActiveProspect in depth

Read the full write-up

Overview

ActiveProspect is a lead orchestration platform for organizations that need to validate, manage and route leads in real time. It suits teams handling substantial lead flows across marketing, sales, data and compliance; its combination of routing, consent records and suppression checks is compelling, but contracted service carries an annual commitment.

LeadConduit covers the lead lifecycle from capture and enhancement through filtering, delivery and reporting. ActiveProspect was founded in 2004 and is headquartered in Austin, Texas. It reports 3k+ customers, 55k+ publishers certifying leads and 1 billion leads certified annually.

Sources can connect through HTTP POST, webhooks, CSV or API, including webforms, Facebook and Instagram. More than 500 integrations and add-ons broaden the options for linking lead sources and revenue systems. LeadsBridge syncs lead data and audiences with Facebook, LinkedIn and Google, and supports online-to-offline tracking. For category comparisons, see Lead Management Software and Lead Generation Software.

Key features

Lead optimization and routing: LeadConduit captures, enhances, filters, delivers and reports on leads, while ActiveProspect validates and routes them between lead sources and revenue systems in real time. This is useful when teams need operational control over lead flow rather than a simple contact store.

Consent certification: TrustedForm documents consumer consent to help with regulations such as the TCPA. That gives compliance teams a purpose-built record alongside lead handling.

Suppression checks: SuppressionList checks leads against unlimited internal or external lists in real time, a practical safeguard for organizations that need to screen records before delivery.

Security and availability: ActiveProspect says its SaaS solutions have SOC 2 Type II compliance, encrypts data in transit and at rest, and requires at least TLS 1.2 for API endpoints. The platform is designed for 24/7/365 use and publishes uptime publicly. The company reports over 90% satisfaction with its global support team.

Pricing

ActiveProspect uses a freemium model, but its commercial structure spans an online entry point and contracted plans with markedly different commitments. Pay-as-you-go products are sold a-la-carte without a long-term commitment; contracted service requires an annual contract and a $24K+ spend commitment.

Free: Free forever, cancel anytime, with online sign-up. This is the lowest-commitment way to start, though no included limits or features are stated.

Self-Service: $10 a month, billed starting at $10 monthly. It can be canceled anytime and signed up for online, with credit card or bank transfer. This is the clearest fit for smaller buyers who want a monthly starting point without an annual contract.

Professional: $1,000 a month, billed starting at $1,000 monthly, with an annual commitment and contract. This makes more sense for organizations prepared to commit to ongoing service than for those still validating lead volume or requirements.

Enterprise: $5,000 a month, billed starting at $5,000 monthly, also with an annual commitment and contract. The higher starting price and annual terms make it a substantial commitment for teams that need a contracted arrangement.

Professional and Enterprise accept credit card or bank transfer. The gap between Self-Service and contracted plans is significant, so buyers should match their expected usage and need for commitment to the chosen arrangement.

Platforms

ActiveProspect supports web and API access. That pairing suits teams connecting lead flows programmatically or working through a browser, but it does not establish support for mobile apps.

Who it's for

The platform is presented for buyers, sellers and originators, as well as compliance and legal, marketing, data and intelligence, and technology teams. It is best suited to organizations that need to coordinate lead intake, validation, consent documentation and routing across those functions. Teams seeking only a basic lead list or unwilling to take on an annual contracted commitment should look carefully at the self-service scope before considering a larger plan.

Pros and cons

Pro: Real-time routing, lead optimization and suppression checks combine operational flow control with pre-delivery screening.

Pro: TrustedForm adds consent documentation, giving compliance workflows a direct place in lead handling.

Pro: HTTP POST, webhooks, CSV and API connections, plus over 500 integrations and add-ons, provide multiple ways to connect sources.

Con: Contracted service requires both an annual contract and a $24K+ spend commitment, a meaningful hurdle for smaller or uncertain-volume buyers.

Alternatives

Choose SalesExec instead if Android or iOS access and a free trial matter more; it is paid, with additional active users priced at $72 a month and an Unlimited Dialing Plan at 155.0. Choose Lucep if custom pricing based on selected channels, campaign duration and volume is preferable; it is paid and offers a free trial.

Breadcrumbs is worth considering for lead scoring: its free plan covers up to 10,000 contacts in test mode but cannot sync scores back to the data source, while PRO is $400 a month. noCRM.io is another paid, trial-available option with web, iOS and Android platforms. QuickOn offers a free tier capped at 100 leads per month, one source, one project and community support, or a Starter plan at $49 a month.

Aclea is a paid, trial-available web option. boberdoo is a paid option without a free trial; its Ramp-up Promotion is $500 a month for three months, with a $250 setup fee. LeadMaster is a paid, trial-available option with web, iOS and Android support; its LeadMaster CRM starts at $25 a month.

Verdict

Choose ActiveProspect if your organization needs to manage lead flow in real time while keeping consent records and suppression screening within the same operating process. Its broad connection options and dedicated compliance tools are the strongest reasons to choose it. Look elsewhere if an annual contract and $24K+ spend commitment do not fit your buying stage, and confirm the free or self-service scope before relying on it for a larger operation.

Verdict

ActiveProspect combines lead routing with consent documentation and suppression checks, with multiple ways to connect sources. Review the plan terms carefully: contracted service carries an annual commitment, while listed monthly plans range from 10.00 USD to $5,000 a month.

Where Specifiction places it

Alternatives to ActiveProspectAll alternatives →