Skip to content
SPECIFICTION
Get listed

Leadfeeder

leadfeeder.com

From €79/mo Free plan WebAPIBrowser extension
Visit leadfeeder.com
Spec score 9.0 #2 of 28 in Website Visitor Identification Software

What it is

Leadfeeder identifies companies visiting a business website and shows what they view and when to follow up. Its Web Visitors Tracker uses a JavaScript script placed on the site to identify visits. The product also offers company search, account lists, buying intent signals, workflows and AI features, alongside people search, phone numbers and an email finder. Native CRM integrations support two-way sync with HubSpot, Salesforce and Pipedrive; other connections include Slack, Google Ads, analytics tools and more than 5,000 apps through Zapier. The Connect Browser Extension provides company and contact details in Google Chrome and Microsoft Edge. Leadfeeder describes its audience as B2B revenue teams working to identify engaged companies and develop qualified pipeline. The free Lite plan is free, with unlimited users, 7 days of visitor history and up to 100 identified companies per month. Paid plans start at €79 a month billed annually, and a 14-day trial is listed. Leadfeeder says its infrastructure is hosted on AWS within the EU/EEA and customer data is encrypted in transit and at rest.

Spec sheet

What it does
Leadfeeder identifies companies visiting a B2B website, shows engagement and intent signals, and helps teams turn that activity into qualified pipeline.Read 15 Oct 2026 · leadfeeder.com
Product
Leadfeeder identifies companies visiting a business website and shows what they view and when to follow up.Read 4 Oct 2026 · leadfeeder.com
Audience
Leadfeeder describes its platform as helping B2B revenue teams identify engaging companies and turn intent into qualified pipeline.Read 4 Oct 2026 · leadfeeder.com
Integrations
Leadfeeder lists native CRM integrations and integrations with Slack, Google Ads, analytics tools, and more than 5,000 apps through Zapier.Read 4 Oct 2026 · leadfeeder.com
Security
Leadfeeder says its information security and privacy programs are based on ISO 27001 and ISO 27701, and that customer data is encrypted in transit and at rest.Read 4 Oct 2026 · leadfeeder.com
Support
Paid plans include live chat support; Discover and Activate include a shared customer success team, while Scale includes a dedicated customer success manager.Read 4 Oct 2026 · leadfeeder.com
Headquarters
The company lists Dealfront Group GmbH dba Leadfeeder at Durlacher Allee 73, Karlsruhe, Germany, with a Finland office in Helsinki.Read 15 Oct 2026 · leadfeeder.com
Founded
Crunchbase states that Leadfeeder was founded in 2012 and based in Helsinki, Finland.Read 15 Oct 2026 · crunchbase.com
Company
Leadfeeder’s company page lists Helsinki, Finland among its offices; a company blog states it was founded in 2012.Read 4 Oct 2026 · leadfeeder.com
AI features
Leadfeeder offers AI Insights for lead prioritization and AI enrichment for filling missing company and contact fields.Read 15 Oct 2026 · leadfeeder.com
Anonymous visitor identification
The platform uses IP-to-company technology to reveal organizations behind otherwise anonymous website visits.Read 15 Oct 2026 · leadfeeder.com
API authentication
Developers can use API keys or OAuth 2.0, with OAuth recommended for multi-user or production integrations needing scoped permissions.Read 15 Oct 2026 · docs.leadfeeder.com
API documentation
Leadfeeder publishes endpoint specifications in a dedicated online developer documentation site and maintains an API help-center collection.Read 15 Oct 2026 · help.leadfeeder.com
Backups and recovery
Customer data is backed up hourly, daily and weekly, with redundant storage across AWS availability zones and tested recovery procedures.Read 15 Oct 2026 · help.leadfeeder.com
Browser extension
The Connect extension shows company and contact details while browsing company websites or LinkedIn and can send records to a CRM.Read 15 Oct 2026 · help.leadfeeder.com
Browser support
The Connect extension is supported in Google Chrome and Microsoft Edge and requires the user to be logged in to Leadfeeder.Read 15 Oct 2026 · help.leadfeeder.com
Campaign optimization
Leadfeeder attributes visiting companies to campaigns and channels and reports engagement and lead-quality trends.Read 15 Oct 2026 · leadfeeder.com
Company legal entity
The terms identify Leadfeeder as Dealfront Group GmbH and its affiliates, including Dealfront Germany GmbH and Dealfront Finland Oy.Read 15 Oct 2026 · leadfeeder.com
Company size
LinkedIn lists Leadfeeder as a privately held software-development company with 51–200 employees and headquarters in Karlsruhe.Read 15 Oct 2026 · linkedin.com
CRM integrations
Native integrations include Salesforce, Pipedrive, HubSpot, Microsoft Dynamics and Zoho.Read 15 Oct 2026 · leadfeeder.com
CRM sync
The pricing page says CRM integrations provide two-way sync with HubSpot, Salesforce, and Pipedrive.Read 4 Oct 2026 · leadfeeder.com
Data hosting
Leadfeeder says its infrastructure is hosted on AWS within the EU/EEA area.Read 4 Oct 2026 · leadfeeder.com
Features
The product offers visitor identification, company search, account lists, buying intent signals, workflows, and AI features.Read 4 Oct 2026 · leadfeeder.com
Free tier limits
Lite does not include page-level visit detail, full company profiles, alerts, filters and saved lists, CSV export, or CRM integrations.Read 4 Oct 2026 · leadfeeder.com
Funding and merger
TechCrunch reported that Echobot and Leadfeeder merged in June 2022 with €180 million from Great Hill Partners and a potential additional €50 million acquisition facility.Read 15 Oct 2026 · techcrunch.com
GDPR and data location
Leadfeeder says it is GDPR compliant and processes and stores platform data within the EU under GDPR safeguards.Read 15 Oct 2026 · leadfeeder.com
ICP audience building
Users can define ideal-customer profiles and build audiences with firmographic, intent and behavioral data using more than 100 filters.Read 15 Oct 2026 · leadfeeder.com
Licence model
The terms grant customers a limited, non-exclusive, non-transferable licence to use the hosted services and restrict resale or transfer.Read 15 Oct 2026 · leadfeeder.com
Limit: identification accuracy
Reviewers report that IP-based identification can assign the wrong company, show outdated information or misclassify shared-office and carrier networks.Read 15 Oct 2026 · softwareadvice.com
Limit: individual identity
A Capterra reviewer notes that reverse-IP data identifies a company rather than the exact person visiting the site.Read 15 Oct 2026 · capterra.com
Limit: pricing and billing
Independent reviews complain about high or rising costs, strict renewal timing and unexpected annual-renewal charges.Read 15 Oct 2026 · capterra.com
Limit: support experience
Trustpilot reviewers report difficulty reaching support and problems getting timely help with setup or billing issues.Read 15 Oct 2026 · trustpilot.com
Notable news: rebrand
On March 24, 2026, Dealfront unified its platform under the Leadfeeder brand while keeping customer contracts and product functionality unchanged.Read 15 Oct 2026 · leadfeeder.com
Other integrations
The integration catalog includes Google Ads, GA4, Slack, Zapier, Looker Studio and Gong.Read 15 Oct 2026 · leadfeeder.com
Praise: CRM connections
TrustRadius reviewers highlight useful Zoho and Salesforce connections, including two-way Salesforce activity syncing.Read 15 Oct 2026 · trustradius.com
Praise: ease of use
Reviewers commonly describe the interface and setup as easy to understand, with straightforward installation and useful filtering.Read 15 Oct 2026 · capterra.com
Praise: visitor visibility
Independent reviewers repeatedly praise seeing which companies visited, which pages they viewed and how that information supports prospecting and account-based marketing.Read 15 Oct 2026 · softwareadvice.com
Public API
The unified API supports company and contact operations, filtered web visits and custom feeds, list/tag/custom-field management, and IP enrichment.Read 15 Oct 2026 · help.leadfeeder.com
Rating on Capterra
4.2 out of 5 from 136 reviewsRead 15 Oct 2026 · capterra.com
Rating on G2
4.3 out of 5 stars from 866 reviewsRead 15 Oct 2026 · g2.com
Rating on Gartner Peer Insights
4.0 out of 5 from 3 ratingsRead 15 Oct 2026 · gartner.com
Rating on GetApp
4.2 out of 5 from 135 reviewsRead 15 Oct 2026 · getapp.com
Rating on Software Advice
4.2 out of 5 from 135 reviewsRead 15 Oct 2026 · softwareadvice.com
Sales intelligence data
The company says its sales-intelligence dataset covers more than 60 million companies and 400 million verified contacts.Read 15 Oct 2026 · leadfeeder.com
Security certifications
Leadfeeder Group says it is ISO 27001 and ISO 27701 certified and has completed the Cloud Security Alliance STAR Level One questionnaire.Read 15 Oct 2026 · help.leadfeeder.com
Security controls
The security summary describes HTTPS/TLS encryption in transit, AES-256 encryption at rest, enforced two-factor access to production, firewalls, monitoring and detailed logging.Read 15 Oct 2026 · help.leadfeeder.com
Self-hosting
Leadfeeder states that its servers and customer data are hosted on Amazon Web Services in the EU/EEA, indicating a vendor-hosted service model.Read 15 Oct 2026 · help.leadfeeder.com
Tracking requirements
The web visitor tracker can be installed by adding custom JavaScript directly, through Google Tag Manager or through a CMS plugin; it also supports single-page applications.Read 15 Oct 2026 · help.dealfront.com
Trustpilot profile
The Trustpilot page shows 14 total reviews, with 65% rated one star and recurring complaints about renewals, billing and support responsiveness.Read 15 Oct 2026 · trustpilot.com
Visitor tracking
The Web Visitors Tracker is a JavaScript script placed on a website to identify visits.Read 4 Oct 2026 · help.leadfeeder.com
Workflows
A no-code workflow feature supports inbound routing, CRM hygiene, intent alerts and outbound refresh processes.Read 15 Oct 2026 · leadfeeder.com

Plans and prices

Lite Free Free forever Unlimited users · 7 days of visitor history · Up to 100 identified companies/month Read 4 Oct 2026 · leadfeeder.com
Lite Free Up to 100 identified companies/month · last 7 days only · pay-per-action credits Read 15 Oct 2026 · help.leadfeeder.com
Discover €79 a month billed annually Up to 1,000 identified companies/month · 50 credits/month Read 15 Oct 2026 · leadfeeder.com
Activate €369 a month billed annually Up to 4,000 identified companies/month · 200 credits/month Read 15 Oct 2026 · leadfeeder.com
Scale €599 a month billed annually only Up to 10,000 identified companies/month · 1,000 credits/month Read 15 Oct 2026 · leadfeeder.com
Enterprise Priced on request Beyond Scale company volumes · custom credits Read 15 Oct 2026 · leadfeeder.com

Every Leadfeeder plan and price →

Strong points and limits

Strong points

  • Two-way CRM sync with HubSpot, Salesforce and Pipedrive.
  • Connects to more than 5,000 apps through Zapier.
  • Browser extension supports Chrome and Edge.
  • AWS hosting is within the EU/EEA.

Limits

  • Lite includes only 7 days of visitor history.
  • Lite caps identified companies at 100 per month.
  • Paid plans start at €79 a month billed annually.
  • Lite excludes page-level visit detail and CRM integrations.

Who it suits

Leadfeeder suits B2B revenue teams that want to identify visiting companies, inspect interest signals and connect lead information to a CRM. Its browser extension may also suit users who want company and contact details while browsing.

Leadfeeder in depth

Read the full write-up

Leadfeeder turns website visits into company-level signals for B2B sales and marketing teams. It suits teams that want to connect account research and buying intent to CRM follow-up, rather than simply count traffic. The free tier is useful for a small-scale introduction, but its short history and missing sales tools make paid plans the practical choice for ongoing prospecting.

Overview

A JavaScript tracker identifies companies visiting a business website and records what they view and when. That gives revenue teams a basis for prioritizing accounts already engaging with their site; it identifies companies, not necessarily the individual behind each visit. Company and people search, account lists, intent signals, workflows, and AI features extend the product from monitoring into research and follow-up.

Leadfeeder connects with CRMs and tools including Slack, Google Ads, and analytics products, with additional connections through Zapier to more than 5,000 apps. HubSpot, Salesforce, and Pipedrive support two-way CRM sync, a useful fit for teams that want activity and sales records to stay connected. The Connect browser extension surfaces company and contact details in Chrome and Microsoft Edge.

Leadfeeder says its information security and privacy programs are based on ISO 27001 and ISO 27701, encrypts customer data in transit and at rest, and hosts infrastructure on AWS in the EU/EEA. The company was founded in 2012 and lists Helsinki among its offices.

Key features

Company visits and intent

Visit pages and timing give teams context for deciding which companies merit outreach. Intent signals and account lists can help organize that follow-up, while company and people search extend research beyond the incoming visit stream. These capabilities are most useful when a team has a defined process for acting on account interest; without one, the signals risk becoming another queue to monitor.

CRM and prospecting connections

Two-way sync with HubSpot, Salesforce, and Pipedrive helps incorporate Leadfeeder activity into existing CRM work. The wider integrations and browser extension broaden where teams can use company and contact details, while paid plans add support that ranges from live chat to customer-success assistance.

Pricing

Leadfeeder uses a freemium model, with a 14-day trial and paid plans billed annually at their starting prices. Company identification limits are tiered on Discover; the stated starting price does not establish a single volume allowance.

PlanPrice and termsWhat it meansLitefree, free foreverUnlimited users, 7 days of visitor history, and up to 100 identified companies/month. It omits page-level visit detail, full company profiles, alerts, filters and saved lists, CSV export, and CRM integrations, so it is better for a limited trial of company identification than a working sales process.Discover€79 a month, billed annuallyThe entry paid tier for company identification, with tiered identification limits. Paid plans include live chat support; Discover also includes a shared customer success team.Activate€369 a month, billed annuallyAdds verified emails and phones, intent signals, B2B display campaigns, CRM automations, and AI prospect lists. It is aimed at teams ready to turn identification into multichannel prospecting and automated CRM work.Scale€599 a month, billed annually onlyIncludes unlimited data exports, automatic CRM data updates, and a dedicated customer success manager. The higher starting price is most relevant to teams that need those operating and support provisions.EnterpriseCustom pricingCustom company identification and credit volumes suit organizations needing tailored capacity.Lite’s limits matter more than its unlimited user count: seven days of history and no CRM connection or page-level detail make it hard to use as a sustained qualification system. Paid plans trade the free cap for expanded sales functions, but the annual billing term is important when weighing the starting prices. The product also states 50 credits/mo; the plan-specific allocation is not described here.

Platforms

Leadfeeder is available on the web and through an API, with a browser extension for Chrome and Edge. The extension can bring company and contact details into browser-based research; no other extension platforms are supported.

Who it's for

Leadfeeder is a strong match for B2B revenue teams with meaningful website traffic, a CRM-based sales process, and a need to prioritize companies showing interest. Teams needing contact details, intent signals, campaigns, or CRM automations should consider Activate; those needing extensive exports and dedicated customer-success support have a clearer case for Scale. It is less compelling for teams that only need basic visitor counts or expect the free tier to provide detailed, actionable visit records.

Pros and cons

Pros: Company visit pages and timing connect site engagement to account prioritization.

Pros: Two-way sync with HubSpot, Salesforce, and Pipedrive supports continuity with existing CRM records.

Pros: Activate combines verified contact details, intent signals, campaigns, automations, and AI prospect lists for teams seeking a broader prospecting workflow.

Cons: Lite limits history to seven days and caps identification at 100 companies/month, while withholding page-level detail and CRM integrations.

Cons: Paid starting prices are tied to annual billing, and company identification limits are tiered rather than a single stated allowance.

Alternatives

Consider Leadberry for another freemium, web-based B2B lead-generation option. RB2B fits a reader seeking a free company-level identification tier with 150 monthly resolutions and Slack delivery, but its free plan excludes person-level ID, email addresses, and other integrations. ConnectLoop Visitor Intelligence is worth comparing for a free web plan organized around messages, agents, and lead ownership.

Snitcher is an alternative for buyers who prefer paid monthly company-ID tiers and unlimited team members, rather than Leadfeeder’s annual-billed starting prices. Warmly offers free and paid API/MCP plans measured in monthly credits, which may suit a buyer evaluating a credit-based route. Factors.ai is another option for comparing company-identification and tracked-user quotas with seat limits.

Nalloo suits a buyer looking for a free tier with 50 monthly identifications and full dashboard and firmographic access. TAPNET Visitor Identification offers a free website visitor tracking option with rolling 30-day history. For broader category comparisons, see Visitor Identification Software, Website Visitor Identification Software, Sales Intelligence Software, Lead Generation Software, Sales Prospecting Software, and Website Visitor Tracking Software.

Verdict

Choose Leadfeeder if your B2B team wants company-level website intent connected to research and an established CRM workflow. Its main advantage is the path from observed engagement to account follow-up; its main drawback is that the free tier removes much of the detail and connective tissue needed to make that path useful, while paid plans require annual billing. Teams seeking a low-commitment, detailed visitor workflow should compare alternatives before committing.

Verdict

Leadfeeder combines company visitor identification with intent features, contact search and CRM connections. Its free Lite tier has limited history and company volume, while the listed paid starting price is €79 a month billed annually.

Where Specifiction places it

Alternatives to LeadfeederAll alternatives →