Dealfront

Overview

Dealfront turns visits from unidentified B2B companies into account-level signals for sales and marketing teams. It is best suited to organisations that need visitor identification tied to alerts, CRM activity and advertising workflows. The free tier is useful for a small-scale trial, while serious prospecting requires a paid plan.

Key features

Dealfront identifies B2B companies visiting a website even when no form is submitted. Its stated global database contains 60 million companies and 400 million verified contacts. More than 100 filters and over 40 real-time buying signals let teams narrow accounts by fit and activity; that breadth is valuable when a sales process has clear qualification rules, but it does not remove the need to decide which signals matter.

Real-time Slack and email alerts can notify a team when target accounts engage with important content. This supports prompt follow-up instead of waiting for a later form conversion. CRM connections include Salesforce, Pipedrive, HubSpot, Microsoft Dynamics 365 and Zoho, with Slack and Zapier also supported. Zapier can pass Leadfeeder data to more than 5,000 apps, making the service more adaptable when a team's workflow extends beyond its named integrations.

Campaigns adds B2B display advertising, and Dealfront says LinkedIn audience matching exceeds 90%. Activate and above add verified emails and phone numbers, intent filters, B2B display campaigns, CRM automations and AI prospect lists. The privacy approach deliberately provides fewer personal phone numbers and mobile direct dials than some alternatives, which will suit privacy-conscious teams but can reduce the usefulness of phone-led prospecting.

Security programmes are based on ISO 27001 and ISO 27701 standards. Infrastructure is hosted in AWS within the EU/EEA, with data encrypted in transit and at rest. Customer support is offered by email and through a Help Centre.

Pricing

Dealfront uses a freemium model, with a 14-day trial and paid plans billed annually unless stated otherwise.

Lite

Lite is free forever and allows unlimited users, but keeps only seven days of visitor history and identifies up to 100 companies per month. That is enough to assess whether company-level identification is relevant to a low-traffic site; it is too restrictive for sustained account monitoring or a busy demand-generation programme.

Discover

Discover costs €79.00 per month, billed annually. It identifies website visitor companies and adds real-time alerts, CRM sync, outreach and retargeting automation. This is the sensible entry point for a sales or marketing team that needs recurring workflows rather than a capped demonstration, provided annual billing fits its budget.

Activate

Activate costs €369.00 per month, billed annually. It includes Discover's capabilities plus verified emails and phone numbers, intent filters, B2B display campaigns, CRM automations and AI prospect lists. Choose it when identification must feed contact data, advertising and automated prospecting; the price is difficult to justify if the team only needs visitor alerts and CRM synchronisation.

Scale

Scale costs €599.00 per month and is available on annual billing only. It adds unlimited data exports, automatic CRM data updates and a dedicated customer success manager to everything in Activate. Those additions target larger operations that regularly move data out of the platform or need managed account support, not small teams seeking occasional exports.

Enterprise

Enterprise has custom pricing, custom company-identification volume and custom credit volume. It is the route for organisations whose usage cannot be fitted to the published tiers.

Platforms

Dealfront is offered through a web application, browser extension and API. That combination supports day-to-day investigation in the interface, in-browser workflows and programmatic connections to other systems.

Who it's for

Sales and marketing teams running account-based programmes are the clearest fit, especially those that can act on real-time engagement, CRM records and retargeting audiences. Discover suits teams focused on company identification and alerts. Activate is aimed at teams that also need contact details, intent-based targeting and campaign automation, while Scale is for high-volume operations needing exports, automatic CRM maintenance and dedicated support.

Dealfront is a weaker choice for a phone-heavy prospecting motion that depends on abundant mobile direct dials, or for a small site whose needs are fully covered by 100 identified companies and seven days of history.

Pros and cons

Pros

Identification without forms: captures company interest that conventional lead forms miss.

Broad workflow coverage: alerts, CRM connections, outreach, retargeting and advertising can connect visitor activity to action.

Extensive integration route: direct CRM links plus Zapier's stated support for over 5,000 apps.

EU-hosted security posture: EU/EEA AWS hosting, encryption and programmes based on ISO 27001 and ISO 27701.

Cons

Very limited free tier: seven days of history and 100 identified companies per month restrict ongoing use.

Large price jump for enrichment: verified contact data and campaign automation begin at €369.00 per month billed annually.

Fewer phone contacts: the privacy approach means fewer personal phone numbers and mobile direct dials.

Annual commitment on paid tiers: Discover, Activate and Scale are priced with annual billing, with Scale available annually only.

Alternatives

For a wider comparison of visitor-identification products, see Website Visitor Identification Software. Teams evaluating broader data-led selling tools can browse Sales Intelligence Software, while AI-focused workflows belong in AI Lead Generation Software and outbound specialists in Sales Prospecting Software.

Leadberry is another freemium, web-based option with a free plan and trial. Leadfeeder is a comparable freemium product with the same web, extension and API platform mix. RB2B is worth considering when a free plan with company-level identification and Slack delivery is the priority, although its free tier excludes person-level identification, email addresses and other integrations. Factors.ai is a paid, web-and-API alternative with a free plan and trial. SalesViewer suits buyers wanting web, Android and iOS access without a free plan. Warmly offers freemium API and web plans. Lusha is a freemium API and extension option with a permanent free allowance of 40 credits per month and one seat. Factors.ai is another paid, web-and-API alternative with free access and trial options.

Verdict

Choose Dealfront if your sales or marketing team wants company-level visitor identification connected to alerts, CRM workflows and advertising, and can commit to the annual cost of the plan that matches its volume. Its strongest case is the progression from basic identification to contact enrichment and activation. Look elsewhere if you need a generous free tier, monthly flexibility or a deep supply of personal mobile direct dials.