Best Sales Prospecting Software in 2026
Updated
In short: Wappalyzer is ranked #1 of 46 as of 7 October 2026, ahead of Clay and Datanyze. The best-ranked option with a free plan is Clay. The lowest first paid tier on this page is Dealfront at €0.20/mo.
Sales prospecting software helps you search for companies and people to approach. Compare company and people search, email finding, phone numbers and intent signals, then look at monthly credits and CRM sync for details relevant to your workflow. Free-plan availability and paid-from pricing add cost context. Apollo and Clay appear among the opening entries, alongside Wappalyzer and LeadIQ; Persana AI and Surfe also feature near the start. Use the listed capabilities and ranking order to weigh how each option fits the way you identify and manage prospects.
46 sales prospecting software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
Compare all 25 in a table
| # | Tool | Score | Free plan | From | Free plan | Paid from | Company search | People search |
|---|---|---|---|---|---|---|---|---|
| 1 | Wappalyzer | 7.7 | Free plan | $250/mo | Yes | 250 /user/mo | Yes | Yes |
| 2 | Clay | 7.6 | Free plan | $167/mo | Yes | — | — | — |
| 3 | Datanyze | 7.4 | No | — | No | — | — | — |
| 4 | Dealfront | 7.4 | Free plan | €0.20/mo | — | — | — | — |
| 5 | Leadfeeder | 7.4 | Free plan | €79/mo | Yes | — | Yes | Yes |
| 6 | Apollo | 7.3 | Free plan | $49/mo | Yes | 49 /user/mo | — | — |
| 7 | Compelling | 7.3 | Free plan | €39/mo | Yes | — | Yes | Yes |
| 8 | RB2B | 7.3 | Free plan | $79/mo | Yes | — | — | — |
| 9 | LinkedIn Sales Navigator | 7.2 | No | — | No | 119.99 /user/mo | — | — |
| 10 | BuiltWith | 7.1 | Free plan | $12/mo | Yes | — | — | — |
| 11 | Growbots | 7.1 | Free plan | $29/mo | Yes | — | — | — |
| 12 | Persana AI | 7.1 | Free plan | $85/mo | Yes | — | Yes | Yes |
| 13 | Salesmotion | 7.1 | Free plan | $85/mo | Yes | 85 /user/mo | Yes | Yes |
| 14 | Surfe | 7.1 | Free plan | $39/mo | Yes | 39 /user/mo | Yes | Yes |
| 15 | Warmly | 7.1 | Free plan | $99/mo | Yes | — | Yes | Yes |
| 16 | Factors.ai | 6.9 | No | $0.50/mo | No | — | Yes | Yes |
| 17 | LeadIQ | 6.9 | Free plan | $200/mo | Yes | 15 /user/mo | — | — |
| 18 | Similarweb Sales Intelligence | 6.9 | No | $99/mo | No | 99 /user/mo | Yes | Yes |
| 19 | Albacross | 6.8 | No | — | No | — | Yes | Yes |
| 20 | Haku | 6.8 | No | £1,150/mo | No | — | Yes | Yes |
| 21 | Outfound | 6.8 | No | $49/mo | — | — | — | — |
| 22 | Clay | 6.7 | Free plan | €29/mo | Yes | — | — | — |
| 23 | Demandbase | 6.7 | No | — | — | — | — | — |
| 24 | Ocean.io | 6.7 | No | — | No | — | — | — |
| 25 | AutoPitch | 6.5 | No | $29/mo | No | — | — | — |
Is your tool on this list?
Numbered spots on this list can be sponsored, and a sponsored row is labelled as paid.
Questions about this list
Which sales prospecting software is ranked first on Specifiction?
Wappalyzer is ranked #1 of 46 with a score of 7.7. Clay is second and Datanyze third.
How many of these have a free plan?
15 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Dealfront has the lowest first paid tier we found: €0.20/mo.
How is this list ranked?
Ranked on what each maker publishes, the fullest spec sheet first: how deeply the product is documented, the platforms it runs on, a free tier or trial to test it, and its standing.


















