Dealfront

Dealfront brings B2B visitor identification together with prospecting and account intelligence for sales and marketing teams. It is strongest for organizations that want those capabilities connected to their CRM; the annual commitment and setup charge make it a poor fit for buyers seeking only a low-cost visitor tool.

Overview

Web Visitors identifies and tracks B2B companies visiting a website, while the broader platform adds prospecting, data enrichment, and company insights. Direct-dial and intent data extend its sales intelligence offering. That breadth can support a workflow from recognizing an interested account to researching and pursuing it, but teams that need only visitor identification may be paying for more than they use.

Connect provides target-account profiles with company news, sales triggers, and financials. Two-way CRM integration is included in all three sales intelligence packages, with support for Pipedrive, Salesforce, Microsoft Dynamics 365, HubSpot, and Zoho; Dealfront suggests Zapier for other CRMs. Slack can route identified companies to public or private channels and send custom-feed notifications. Dealfront is GDPR-compliant and ISO 27001 and ISO 27701 certified, and its hosting is in Europe.

Key features

Visitor identification and sales intelligence

Web Visitors is the focused option for identifying B2B site traffic. The wider packages add Target prospecting, Connect account insights, and Datacare data cleansing and enrichment. Advanced search filters and AI-based targeting in Target, as well as Datacare, are reserved for Pro and Premium. Basic therefore suits teams that want the broader platform at its lowest entry tier, but not those who need those higher-tier prospecting and data-maintenance functions.

CRM, browser, and support

The sales intelligence pricing document includes a Chrome extension, alongside web access. Basic support is by email and chat; Pro and Premium add phone support. These distinctions matter for teams that rely on phone assistance or want sales intelligence in the browser, while all three packages retain two-way CRM integration.

Pricing

Sales intelligence pricing starts at €2,388.00 per year for Basic, €11,988.00 per year for Pro, and €35,988.00 per year for Premium. Each price is an annual starting price, and each plan has a mandatory one-time €799 setup and training fee for Basic and Pro. That makes Basic's first-year starting cost at least €3,187 before any other charges.

PlanSeats and creditsBest fitBasic3 seats; 2,500 credits annuallyGrowing sales and marketing operationsPro3 seats; 15,000 credits annuallyEstablished teams needing higher-tier targeting and enrichmentPremium10 seats; 50,000 credits annuallyGlobal teams operating in Europe and beyondBasic keeps the seat count at three and has the smallest annual credit allowance; it also lacks the Target and Datacare capabilities reserved for Pro and Premium. Pro raises the credit allowance substantially but still includes three seats and carries the same one-time setup fee. Premium starts at a much higher annual price, but raises the allocation to ten seats and 50,000 credits for global teams. Setup-fee terms are stated for Basic and Pro, not Premium.

Web Visitors is also sold separately. Its free plan lasts forever, with unlimited users, seven days of data, and a maximum of 100 identified companies per month. The paid plan is €99.00 per month, billed annually, with unlimited users and unlimited visit-data storage; pricing is based on companies identified. This free tier is a useful low-commitment way to identify a small volume of visitors, while the 100-company cap and short history make it unsuitable for sustained, higher-volume use.

Platforms

Dealfront runs on the web and as an extension; the sales intelligence pricing document specifies a Chrome browser extension. Europe-based hosting and the stated GDPR and ISO certifications may matter to organizations weighing data handling requirements.

Who it's for

Dealfront is a fit for sales and marketing teams that can use visitor identification alongside prospecting, account research, enrichment, and CRM workflows. Basic targets growing operations, Pro established teams, and Premium global teams working across Europe and beyond. A team interested only in identifying website visitors should compare the separate Web Visitors plans before committing to the broader annual packages.

Pros and cons

Pros: Visitor identification, prospecting, enrichment, and company insights sit within one platform, giving teams a connected set of account-development tools.

Pros: Two-way CRM integration is included in every sales intelligence package, with five named CRM integrations and Zapier suggested for other systems.

Pros: The standalone Web Visitors free tier has unlimited users, making it possible to start without a per-user limit.

Cons: Basic and Pro carry a mandatory €799 one-time setup and training fee, increasing the initial cost beyond the annual plan price.

Cons: Basic has 2,500 annual credits and three seats, and does not include the higher-tier Target targeting or Datacare enrichment capabilities.

Cons: The free visitor plan is capped at 100 identified companies per month and keeps only seven days of data.

Alternatives

For a broader shortlist, compare Sales Intelligence Software, Ideal Customer Profile Software, Lead Qualification Software, AI Lead Generation Software, Sales Prospecting Software, and B2B Contact Data Providers.

ZoomInfo is worth considering if a permanent free plan is a priority; its free Lite plan is listed at $0.00 USD.

Lead411 offers a seven-day Pilot Light trial with 50 free exports, making it an alternative for buyers who want to evaluate an export-focused allowance before a paid plan.

Apollo may suit teams seeking a free plan with 900 credits per seat per year, API access, two sequences, and one intent topic.

Dealfront Web Visitors is the more focused Dealfront option for visitor identification, with a free tier capped at 100 identified companies per month and a paid Discover plan starting at €79.00 per month.

Leadfeeder offers a free tier with seven days of visitor history and up to 100 identified companies per month, plus a Discover plan starting at €79.00 per month.

Vainu is another paid prospecting option, with its plan starting at €3,500 per year and a one-time €200 onboarding fee.

LinkedIn Sales Navigator is an alternative for buyers comparing sales tools with per-license monthly plans and InMail credits.

Factors.ai is an alternative with a Lite plan at $199 a month for up to 5,000 monthly tracked users, up to 1,500 identified companies, and three seats.

Verdict

Choose Dealfront if your sales or marketing team will use visitor identification together with account research, prospecting, and CRM-connected follow-up; its strongest case is the breadth of that combined workflow. Look elsewhere if you need only visitor identification, have a small credit requirement, or cannot justify the annual plan and setup commitment.