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Delve AI
delve.ai
What it is
Delve AI provides AI marketing and market research software that generates customer, user, and employee insights from first-party and public data. Its Persona Generator builds user, buyer, competitor, and employee personas, with automatic audience segmentation. Digital twins synthesize first-party data, behavioral signals, and Voice of Customer inputs; users can query them for feedback on campaigns, products, and pricing. Synthetic Research uses AI personas modeled on users and customers for surveys, interviews, and focus groups. Marketing Advisor lists SEO Advisor, while its Social, PR, Sales, Media, Content, PPC, and Email Advisor tools are marked as coming soon. Digital twins can be accessed from Slack, and persona update notifications are available through Slack or email. The free tier includes one audience persona, one website persona based on at least three days of historical data, and 50 digital-twin chat credits. Paid plans include Research Essential Bundle at $317 a month, Marketing Essential Bundle at $877 a month, and Complete Bundle at $2,499 a month. API access is a 99 USD per month add-on enabled by request; it provides JSON persona attributes and segments but excludes sample user journeys.
Spec sheet
- What it does
- Delve AI provides AI marketing and market-research software that turns first-party and public data into customer, user and employee insights.Read 15 Oct 2026 · delve.ai
- Product
- Delve AI provides AI marketing and market research software for generating customer, user, and employee insights from first-party and public data.Read 3 Oct 2026 · delve.ai
- API
- An API add-on costs $99 per month, returns JSON persona attributes and segments, excludes sample journeys, and currently has no public developer portal.Read 15 Oct 2026 · delve.ai
- Integrations
- Listed data connections include HubSpot, Klaviyo, Shopify, Salesforce, Stripe, CSV, Google Analytics, Google Search Console, Google Tag Manager, OrgInfo, Similarweb, SparkToro, Moz Links, Slack and social profiles.Read 15 Oct 2026 · delve.ai
- Security
- The security page describes dedicated virtual private clouds, role-based access controls with two-factor authentication and audit trails, AES 256-bit encryption at rest, and TLS 1.2 in transit.Read 3 Oct 2026 · delve.ai
- Privacy
- Delve AI says it focuses on group insights rather than individual data to protect personal privacy.Read 3 Oct 2026 · delve.ai
- Support
- The pricing FAQ says all plans include email support and persona-update notifications through Slack or email.Read 15 Oct 2026 · delve.ai
- Headquarters
- San Francisco, California, United StatesRead 28 Sep 2026 · delve.ai
- Founded
- LinkedIn lists Delve AI as founded in 2019.Read 15 Oct 2026 · linkedin.com
- Automatic segmentation
- Personas can segment audiences by demographic, psychographic, geographic, behavioral and transaction attributes.Read 15 Oct 2026 · delve.ai
- Billing
- Subscriptions are available monthly or yearly, with a stated 20% annual discount, and can be upgraded, downgraded, or canceled at any time.Read 3 Oct 2026 · delve.ai
- Cancellation limit
- Subscriptions can be cancelled without a fee, but paid features end at the current billing cycle and access falls back to the free tier with limited historical data.Read 15 Oct 2026 · delve.ai
- Company founders
- Crunchbase identifies Sujit Thomas Zachariah as founder and CEO and Golak Sarangi as founder and CTO.Read 15 Oct 2026 · crunchbase.com
- Company headquarters
- The company’s own about page lists 548 Market St #49064, San Francisco, California 94104-5401.Read 15 Oct 2026 · delve.ai
- Company legal name
- Crunchbase lists the legal entity as Delve AI, Inc. and the company as active and privately held.Read 15 Oct 2026 · crunchbase.com
- Company scale
- Delve AI’s about page claims more than 45,000 users, support in over 230 countries, more than 100 industries and over 80 languages.Read 15 Oct 2026 · delve.ai
- Competitor personas
- Competitor Persona analyzes rival domains, keywords, audience segments and marketing strategies.Read 15 Oct 2026 · delve.ai
- Customer personas
- Customer Persona enriches CRM or customer data and automatically produces buyer segments and insights.Read 15 Oct 2026 · delve.ai
- Digital twins
- Digital Twin synthesizes first-party data, behavioral signals and Voice-of-Customer inputs into continuously updated customer replicas that users can chat with.Read 15 Oct 2026 · delve.ai
- Documentation
- The public knowledge base covers product concepts, guided tours, demo mode, persona interpretation and integration guidance.Read 15 Oct 2026 · delve.ai
- Employee personas
- Employee Persona builds workforce personas from employee profiles and reviews, including aspirations, challenges and influencers.Read 15 Oct 2026 · delve.ai
- GDPR
- Delve AI states it acts as a GDPR processor and generates anonymized group-level persona abstractions from first-party and public data.Read 15 Oct 2026 · delve.ai
- Limit: collaboration permissions
- A G2 reviewer reports difficulty giving additional team members equivalent access and responsibilities.Read 15 Oct 2026 · g2.com
- Limit: data precision
- A G2 reviewer reports that some jobs, income, location, keyword and page-category outputs can be vague or imprecise.Read 15 Oct 2026 · g2.com
- Limit: generation time
- A G2 reviewer reports persona generation taking about 30 minutes, making it unsuitable for an immediate live presentation.Read 15 Oct 2026 · g2.com
- Limit: information overload
- A G2 reviewer says the volume of insights can initially feel overwhelming and requires time to identify the most relevant reports.Read 15 Oct 2026 · g2.com
- Marketing Advisor
- Marketing Advisor turns personas into channel-specific recommendations for SEO, social, PR, sales, media, content, PPC and email.Read 15 Oct 2026 · delve.ai
- Marketing tools
- Marketing Advisor lists SEO Advisor as a feature and describes its Social, PR, Sales, Media, Content, PPC, and Email Advisor tools as coming soon.Read 3 Oct 2026 · delve.ai
- Persona Generator
- The Persona Generator automatically creates user, buyer, competitor and employee personas from connected data sources.Read 15 Oct 2026 · delve.ai
- Personas
- Its Persona Generator creates user, buyer, competitor, and employee personas, with automatic segmentation and audience insights.Read 3 Oct 2026 · delve.ai
- Plan guidance
- The pricing FAQ recommends business plans for one website and agency plans for managing multiple businesses or websites.Read 3 Oct 2026 · delve.ai
- Praise: actionable insights
- G2 reviewers praise the way Delve AI converts complex data into simple, actionable personas and competitor insights.Read 15 Oct 2026 · g2.com
- Praise: automation
- G2 reviewers value automatic updates and the time saved compared with manually combining multiple analytics tools.Read 15 Oct 2026 · g2.com
- Praise: ease of use
- G2 reviewers repeatedly describe the platform as easy to use and useful without specialist data-science skills.Read 15 Oct 2026 · g2.com
- Rating on G2
- 4.8 out of 5 from 22 reviewsRead 15 Oct 2026 · g2.com
- Refund limit
- Delve AI says it does not refund partial use except when account access or platform problems cause the issue.Read 15 Oct 2026 · delve.ai
- Security controls
- The security page states role-based IAM, two-factor authentication, audit trails, AES-256 encryption at rest and TLS 1.2 in transit.Read 15 Oct 2026 · delve.ai
- Security hosting
- Delve AI says it hosts customer data in dedicated segmented virtual private clouds.Read 15 Oct 2026 · delve.ai
- Synthetic research
- Synthetic Research supports surveys, interviews, and focus groups using AI personas modeled on users and customers.Read 3 Oct 2026 · delve.ai
- Synthetic users
- Synthetic Research generates scalable AI user panels for surveys, interviews and focus groups, including niche audiences and simulated outliers.Read 15 Oct 2026 · delve.ai
- Website personas
- Website Persona analyzes analytics data to produce visitor and converter personas, psychographic and behavioral insights, and sample journeys.Read 15 Oct 2026 · delve.ai
Plans and prices
Free tier Free 1 Audience Persona · 1 Website Persona from 3+ days historical data · 50 Digital Twin chat credits Read 15 Oct 2026 · delve.ai
Website + Competitor Persona $89 a month from $89 / month Website and competitor audience research Read 15 Oct 2026 · delve.ai
API access add-on $99 a month $99/month JSON persona attributes and segments · excludes sample user journeys · credentials supplied on request Read 15 Oct 2026 · delve.ai
Research Persona $99 a month from $99 / month User personas from research data Read 15 Oct 2026 · delve.ai
Research Essential Bundle $317 a month billed monthly 5 research segments · 20MB research data · 100 synthetic users · 5k chat credits Read 15 Oct 2026 · delve.ai
Customer Persona $470 a month from $470 / month CRM-based customer insights Read 15 Oct 2026 · delve.ai
Marketing Essential Bundle $877 a month billed monthly 1M monthly website visits · 1 social brand · 6 competitors · 5k chat credits Read 15 Oct 2026 · delve.ai
Complete Bundle $2,499 a month billed monthly 5k customer records · 5 research segments · 20MB research data · 1M monthly website visits · 1 social brand · 6 competitors · 1k synthetic users · 10k chat credits Read 15 Oct 2026 · delve.ai
Strong points and limits
Strong points
- Free tier includes audience and website personas.
- Personas support user, buyer, competitor, and employee audiences.
- Synthetic Research supports surveys, interviews, and focus groups.
- Digital twins can be queried about campaigns, products, and pricing.
- Annual subscriptions have a stated 20% discount.
Limits
- Several Marketing Advisor tools are coming soon.
- API access costs 99 USD per month extra.
- API access must be enabled by request.
- Sample user journeys are excluded from API access.
Who it suits
Delve AI suits marketing and research teams seeking audience personas, synthetic research, or feedback through digital twins. The pricing FAQ recommends business plans for one website and agency plans for managing multiple businesses or websites.
Verdict
Delve AI spans persona generation, synthetic research, and queryable digital twins, with a free tier for limited use. Paid bundles start at $317 a month; check the plan scope and API limits against the work you need to do.
Where Specifiction places it
- Ideal Customer Profile Software#1 of 249.0
- AI Market Research Software#2 of 329.0
