Delve AI vs Gradient Works
Delve AI
delve.ai
Gradient Works
gradient.worksSide by side
| Figure | Delve AI | Gradient Works |
|---|---|---|
| Price from | $89/mo | $799/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 8 | 3 |
| Spec score · Ideal Customer Profile Software | 9.0 (#1) | 8.9 (#2) |
| Company headquarters | The company’s own about page lists 548 Market St #49064, San Francisco, California 94104-5401. | LinkedIn and Crunchbase place headquarters in Austin, Texas. |
| Company legal name | Crunchbase lists the legal entity as Delve AI, Inc. and the company as active and privately held. | Crunchbase lists the legal name as Gradient Works, Inc. |
| Documentation | The public knowledge base covers product concepts, guided tours, demo mode, persona interpretation and integration guidance. | The documentation site covers Bookbuilder, Routing, Analytics, Account Research, integrations, automation actions and a release changelog. |
| Founded | LinkedIn lists Delve AI as founded in 2019. | 2020 |
| Headquarters | San Francisco, California, United States | Austin, Texas, United States |
| Integrations | Listed data connections include HubSpot, Klaviyo, Shopify, Salesforce, Stripe, CSV, Google Analytics, Google Search Console, Google Tag Manager, OrgInfo, Similarweb, SparkToro, Moz Links, Slack and social profiles. | Listed integrations are Slack, Salesloft, Outreach, Google Calendar and Microsoft 365, with Groove, ZoomInfo and 6sense described as planned. |
| Rating on G2 | 4.8 out of 5 from 22 reviews | 4.9 out of 5 from 11 reviews |
| Security | The security page describes dedicated virtual private clouds, role-based access controls with two-factor authentication and audit trails, AES 256-bit encryption at rest, and TLS 1.2 in transit. | Gradient Works says it completed a SOC 2 Type 2 audit and provides a process to request the report. |
| What it does | Delve AI provides AI marketing and market-research software that turns first-party and public data into customer, user and employee insights. | Gradient Works combines account scoring, territory planning, dynamic book management, lead routing and pipeline analytics for commercial B2B sales teams. |
Plans
Delve AI
- Free tierFree
- Website + Competitor Persona$89 a month
- API access add-on$99 a month
- Research Persona$99 a month
- Research Essential Bundle$317 a month
- Customer Persona$470 a month
- Marketing Essential Bundle$877 a month
- Complete Bundle$2,499 a month
In their own words
Delve AI
Delve AI provides AI marketing and market research software that generates customer, user, and employee insights from first-party and public data. Its Persona Generator builds user, buyer, competitor, and employee personas, with automatic audience segmentation. Digital twins synthesize first-party data, behavioral signals, and Voice of Customer inputs; users can query them for feedback on campaigns, products, and pricing. Synthetic Research uses AI personas modeled on users and customers for surveys, interviews, and focus groups. Marketing Advisor lists SEO Advisor, while its Social, PR, Sales, Media, Content, PPC, and Email Advisor tools are marked as coming soon. Digital twins can be accessed from Slack, and persona update notifications are available through Slack or email. The free tier includes one audience persona, one website persona based on at least three days of historical data, and 50 digital-twin chat credits. Paid plans include Research Essential Bundle at $317 a month, Marketing Essential Bundle at $877 a month, and Complete Bundle at $2,499 a month. API access is a 99 USD per month add-on enabled by request; it provides JSON persona attributes and segments but excludes sample user journeys.
Gradient Works
Gradient Works combines account scoring, territory planning, rep book management, lead routing, and pipeline analytics for B2B commercial sales teams. Market Map scores CRM accounts from 0–100 based on similarity to closed-won customers and syncs scores to Salesforce. Carve lets RevOps and Sales Strategy model territory scenarios with fit scores and send a selected design to Salesforce. Bookbuilder aims to keep rep books at roughly 100–150 accounts, replacing worked accounts with higher-fit accounts. Routing handles lead-to-account matching and assignments for inbound MQLs, handoffs, customer-success assignments, and opportunity escalations inside Salesforce. AI Researcher supports custom account-research prompts and writes qualitative answers to Salesforce. Integrations include Salesforce, HubSpot, Slack, Salesloft, Outreach, Google Calendar, Office 365, and CSV import; only one calendar and one sales-engagement integration can be active at once. Salesforce is required for the full platform, while HubSpot and CSV support Account Research and Carve territory planning. A free plan is available. Growth costs $799 a month, billed paid annually.