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Gradient Works

gradient.works

From $799/mo Free plan WebAPI
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Spec score 8.9 #2 of 33 in Sales Mapping Software

What it is

Gradient Works combines account scoring, territory planning, rep book management, lead routing, and pipeline analytics for B2B commercial sales teams. Market Map scores CRM accounts from 0–100 based on similarity to closed-won customers and syncs scores to Salesforce. Carve lets RevOps and Sales Strategy model territory scenarios with fit scores and send a selected design to Salesforce. Bookbuilder aims to keep rep books at roughly 100–150 accounts, replacing worked accounts with higher-fit accounts. Routing handles lead-to-account matching and assignments for inbound MQLs, handoffs, customer-success assignments, and opportunity escalations inside Salesforce. AI Researcher supports custom account-research prompts and writes qualitative answers to Salesforce. Integrations include Salesforce, HubSpot, Slack, Salesloft, Outreach, Google Calendar, Office 365, and CSV import; only one calendar and one sales-engagement integration can be active at once. Salesforce is required for the full platform, while HubSpot and CSV support Account Research and Carve territory planning. A free plan is available. Growth costs $799 a month, billed paid annually.

Spec sheet

What it does
Gradient Works combines account scoring, territory planning, dynamic book management, lead routing and pipeline analytics for commercial B2B sales teams.Read 14 Oct 2026 · gradient.works
Integrations
Listed integrations are Slack, Salesloft, Outreach, Google Calendar and Microsoft 365, with Groove, ZoomInfo and 6sense described as planned.Read 14 Oct 2026 · gradient.works
Security
Gradient Works says it completed a SOC 2 Type 2 audit and provides a process to request the report.Read 30 Sep 2026 · gradient.works
Headquarters
Austin, Texas, United StatesRead 28 Sep 2026 · gradient.works
Founded
2020Read 28 Sep 2026 · gradient.works
Company
Gradient Works was founded in 2020 and is headquartered in Austin, Texas.Read 30 Sep 2026 · gradient.works
AI Researcher
AI Researcher lets users ask custom prospect questions and returns structured answers at scale, with model choices and preview runs.Read 14 Oct 2026 · gradient.works
Analytics
The platform reports pipeline creation, account coverage, opportunity creation rate and rep coaching metrics.Read 14 Oct 2026 · gradient.works
Bookbuilder
Bookbuilder keeps rep books small and refreshed, replacing unworked accounts with higher-fit accounts automatically.Read 14 Oct 2026 · gradient.works
Carve
Carve uses natural-language instructions and AI to create balanced territory scenarios and push the chosen design to Salesforce.Read 14 Oct 2026 · gradient.works
Company founded
The company was founded in 2020.Read 14 Oct 2026 · linkedin.com
Company headquarters
LinkedIn and Crunchbase place headquarters in Austin, Texas.Read 14 Oct 2026 · linkedin.com
Company legal name
Crunchbase lists the legal name as Gradient Works, Inc.Read 14 Oct 2026 · crunchbase.com
Company size
LinkedIn lists the company size as 11–50 employees.Read 14 Oct 2026 · linkedin.com
CRM requirement
Salesforce is required for the full platform, while HubSpot and CSV support Account Research and Carve territory planning.Read 30 Sep 2026 · gradient.works
Developer extensibility
The Automation Builder Kit adds more than 30 Salesforce Flow actions for matching, routing, assignment and business-process automation.Read 14 Oct 2026 · docs.gradient.works
Documentation
The documentation site covers Bookbuilder, Routing, Analytics, Account Research, integrations, automation actions and a release changelog.Read 14 Oct 2026 · docs.gradient.works
Funding status
Crunchbase identifies Gradient Works as a private seed-stage company with two funding rounds and lists Stage 2 Capital among its investors.Read 14 Oct 2026 · crunchbase.com
Implementation
Gradient Works says implementation typically takes 2–4 weeks and is led by its team.Read 30 Sep 2026 · gradient.works
Integration authentication
Integrations require authentication through Gradient Works Cloud, which connects the Salesforce package to third-party services.Read 14 Oct 2026 · docs.gradient.works
Integration limits
Only one calendar integration and one sales-engagement integration may be active at once.Read 30 Sep 2026 · docs.gradient.works
Licence
Opened documentation describes a managed Salesforce package and cloud service but does not state an open-source licence.Read 14 Oct 2026 · docs.gradient.works
Limit: changing ownership confusion
One G2 reviewer says continuously changing territories can leave reps unsure which accounts belong to them and may risk lost business.Read 14 Oct 2026 · g2.com
Limit: reporting visuals
G2 reviewers request richer out-of-the-box reporting and more shareable visuals for how reps work their books.Read 14 Oct 2026 · g2.com
Limit: scheduling integration
A G2 reviewer wanted an integrated meeting scheduler and reported that using Chili Piper for the need worked poorly.Read 14 Oct 2026 · g2.com
Limit: team capacity
A G2 reviewer said the small vendor team can take time to build complex flows when customers put substantial work on it.Read 14 Oct 2026 · g2.com
Lookalikes
Lookalikes finds net-new prospects resembling selected best customers, charging one credit for each identified account.Read 14 Oct 2026 · gradient.works
Market Map
Market Map scores CRM accounts from 0 to 100 by similarity to closed-won customers and feeds scores into territory planning and book distribution.Read 14 Oct 2026 · gradient.works
MCP
The Gradient Works MCP exposes more than 50 tools and skills for routing debugging, territory planning, flow management, rep metrics and routing setup.Read 14 Oct 2026 · gradient.works
MCP availability
The MCP works with Claude Desktop, Claude Code, ChatGPT, OpenAI Codex and Cursor, and is currently described as alpha software available to free and paid customers.Read 14 Oct 2026 · gradient.works
Notable news: MCP launch
Gradient Works announced on June 12, 2026 that its MCP became available to all customers.Read 14 Oct 2026 · labs.gradient.works
Other data sources
HubSpot supports Account Research and Carve, while CSV import supports account research.Read 14 Oct 2026 · gradient.works
Praise: account distribution
G2 reviewers repeatedly praise fairer account distribution, focus on higher-value accounts, rapid reassignment and improved quota attainment.Read 14 Oct 2026 · g2.com
Praise: implementation and support
G2 reviewers describe implementation as easy and the customer-success and support teams as unusually helpful.Read 14 Oct 2026 · g2.com
Praise: routing automation
G2 reviewers credit automated lead-to-account matching and availability-based routing with faster follow-up and better first-contact conversion.Read 14 Oct 2026 · g2.com
Rating on G2
4.9 out of 5 from 11 reviewsRead 14 Oct 2026 · g2.com
Routing
Routing performs lead-to-account matching and assignment inside Salesforce for inbound leads, handoffs, customer-success assignments and escalations.Read 14 Oct 2026 · gradient.works
Salesforce requirement
Salesforce is required for the full platform and Bookbuilder is delivered as a native managed Salesforce package.Read 14 Oct 2026 · gradient.works
Security compliance
Gradient Works states that it completed a SOC 2 Type 2 audit and offers a report on request.Read 14 Oct 2026 · gradient.works
Support and implementation
Gradient Works says implementation is normally led by its team and takes two to four weeks.Read 14 Oct 2026 · gradient.works
Target customer
Gradient Works identifies upper mid-market B2B software companies with 200–2,500 employees, commercial sales teams, and Salesforce as its target users.Read 30 Sep 2026 · gradient.works

Plans and prices

Free Free forever 1,000 credits · 5 rep users · Carve AI territory plans · Market Map scoring · basic Bookbuilder · activity and pipeline analytics Read 14 Oct 2026 · gradient.works
Growth $799 a month paid annually 12,000 credits · 10,000 dynamic accounts · 10 rep users · 5 Carve projects · routing · AI Account Research · Lookalikes · analytics · Slack, Salesloft and Outreach integrations Read 14 Oct 2026 · gradient.works
Enterprise Priced on request paid annually Up to 2M credits · up to 1M dynamic accounts · up to 1,000 rep users · managed AI Researchers · custom workflow implementation · premium support and shared Slack channel Read 14 Oct 2026 · gradient.works

Every Gradient Works plan and price →

Strong points and limits

Strong points

  • Scores accounts against closed-won customers
  • Models territory scenarios and syncs designs to Salesforce
  • Automates lead matching and assignment
  • Free plan includes Market Map and basic Bookbuilder

Limits

  • Full platform requires Salesforce
  • Only one calendar integration can be active
  • Only one sales-engagement integration can be active
  • Growth costs $799 a month, billed paid annually

Who it suits

It is aimed at upper mid-market B2B software companies with 200–2,500 employees, commercial sales teams, and Salesforce. The free plan includes five rep users and one Carve scenario.

Verdict

Gradient Works brings account planning, routing, and research into a Salesforce-centered sales operations system. The free plan is limited in credits and users; Growth costs $799 a month, billed paid annually.

Where Specifiction places it

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