Gradient Works vs Maptitude
Gradient Works
gradient.works
Maptitude
caliper.comSide by side
| Figure | Gradient Works | Maptitude |
|---|---|---|
| Price from | $799/mo | $66.25/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 3 | 11 |
| Spec score · Sales Mapping Software | 8.9 (#2) | 8.9 (#3) |
| Documentation | The documentation site covers Bookbuilder, Routing, Analytics, Account Research, integrations, automation actions and a release changelog. | The Online Help guide covers mapping spreadsheets, geocoding, territories, drive-time analysis, routing, demographics and sharing workflows. |
| Founded | 2020 | 1983 |
| Headquarters | Austin, Texas, United States | Newton, Massachusetts, USA |
| Integrations | Listed integrations are Slack, Salesloft, Outreach, Google Calendar and Microsoft 365, with Groove, ZoomInfo and 6sense described as planned. | The desktop product supports two-way data sync with Excel, Access, SQL Server, Oracle, PostgreSQL, and ODBC, and supports more than 70 geospatial formats. |
| Licence | Opened documentation describes a managed Salesforce package and cloud service but does not state an open-source licence. | Maptitude is proprietary commercial software rather than open source. |
| Rating on G2 | 4.9 out of 5 from 11 reviews | 4.7 out of 5 from 150 reviews |
| Routing | Routing performs lead-to-account matching and assignment inside Salesforce for inbound leads, handoffs, customer-success assignments and escalations. | Routing tools calculate shortest or fastest paths, drive-time rings and delivery or pickup routes. |
| What it does | Gradient Works combines account scoring, territory planning, dynamic book management, lead routing and pipeline analytics for commercial B2B sales teams. | Maptitude maps and analyzes location data for sales territories, routes, site selection, demographics and business decisions. |
Plans
Maptitude
- Maptitude Desktop No Subscription$1,095, paid once
- Maptitude Online$795 a year
- Desktop Subscription$795 a year
- Maptitude Desktop Subscription$795 a year
- Maptitude Online$795 a year
- Desktop (No Subscription)$1,095, paid once
- Enterprise Subscription$1,095 a year
- Maptitude Desktop (No Subscription)$1,095, paid once
- Maptitude Remote Desktop Subscription$1,095 a year
- Maptitude Remote Desktop (No Subscription)$1,395, paid once
In their own words
Gradient Works
Gradient Works combines account scoring, territory planning, rep book management, lead routing, and pipeline analytics for B2B commercial sales teams. Market Map scores CRM accounts from 0–100 based on similarity to closed-won customers and syncs scores to Salesforce. Carve lets RevOps and Sales Strategy model territory scenarios with fit scores and send a selected design to Salesforce. Bookbuilder aims to keep rep books at roughly 100–150 accounts, replacing worked accounts with higher-fit accounts. Routing handles lead-to-account matching and assignments for inbound MQLs, handoffs, customer-success assignments, and opportunity escalations inside Salesforce. AI Researcher supports custom account-research prompts and writes qualitative answers to Salesforce. Integrations include Salesforce, HubSpot, Slack, Salesloft, Outreach, Google Calendar, Office 365, and CSV import; only one calendar and one sales-engagement integration can be active at once. Salesforce is required for the full platform, while HubSpot and CSV support Account Research and Carve territory planning. A free plan is available. Growth costs $799 a month, billed paid annually.
Maptitude
Maptitude maps and analyzes location data for business planning, including sales territories, routes, site selection, and deliveries. Its tools cover territory balancing, vehicle routing, drive-time rings, facility location analysis, and delivery planning. Users can build heat, thematic, cluster, radius, 3D, and customized maps, then create PDF or Excel reports. The desktop product supports two-way synchronization with Excel, Access, SQL Server, Oracle, PostgreSQL, and ODBC, along with more than 70 geospatial formats. Included GISDK provides more than 850 GIS functions callable from Windows applications written in.NET languages, R, and Python. Browser-based Maptitude Online supports interactive map sharing, team permissions, and real-time collaboration. Desktop Maptitude requires 64-bit Windows; Mac users can run Windows through virtualization or use Maptitude Online in a browser. Plans include Maptitude Online at $795 a year and desktop subscription at $795 a year. A no-credit-card 30-day trial is available.