Gradient Works vs MapBusinessOnline
Gradient Works
gradient.worksMapBusinessOnline
mapbusinessonline.comSide by side
| Figure | Gradient Works | MapBusinessOnline |
|---|---|---|
| Price from | $799/mo | $12.50/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | — |
| Windows | — | Yes |
| macOS | — | Yes |
| API | Yes | Yes |
| Plans published | 3 | 9 |
| Spec score · Sales Mapping Software | 8.9 (#2) | 8.8 (#5) |
| Spec score · Sales Territory Management Software | 8.9 (#2) | 8.8 (#3) |
| Company | Gradient Works was founded in 2020 and is headquartered in Austin, Texas. | SpatialTEQ Inc. is headquartered in Cornish, Maine, USA, and was founded in 2008. |
| Company founded | The company was founded in 2020. | SpatialTEQ says it was founded in 2008. |
| Company headquarters | LinkedIn and Crunchbase place headquarters in Austin, Texas. | SpatialTEQ lists 9 Pease Lane, Cornish, Maine 04020, USA as its address. |
| Company legal name | Crunchbase lists the legal name as Gradient Works, Inc. | SpatialTEQ Inc. is identified as the U.S. corporation that publishes MapBusinessOnline. |
| Documentation | The documentation site covers Bookbuilder, Routing, Analytics, Account Research, integrations, automation actions and a release changelog. | Documentation includes a getting-started guide, toolbar help, many support articles, YouTube tutorials, and generated SDK namespace references. |
| Founded | 2020 | 2008 |
| Headquarters | Austin, Texas, United States | Cornish, Maine, USA |
| Integrations | Listed integrations are Slack, Salesloft, Outreach, Google Calendar and Microsoft 365, with Groove, ZoomInfo and 6sense described as planned. | GetApp reports zero formal integrations in its integration catalog, while user mentions include Salesforce Sales Cloud, Microsoft Access, and Microsoft Excel. |
| Licence | Opened documentation describes a managed Salesforce package and cloud service but does not state an open-source licence. | The service is proprietary, copyrighted software licensed rather than sold; the terms prohibit reverse engineering and derivative works. |
| Rating on G2 | 4.9 out of 5 from 11 reviews | 4.5 out of 5 from 52 reviews |
| Routing | Routing performs lead-to-account matching and assignment inside Salesforce for inbound leads, handoffs, customer-success assignments and escalations. | Standard and higher plans provide optimized routes, time-window support, driving-time polygons, and routes of up to 150 stops. |
| Security | Gradient Works says it completed a SOC 2 Type 2 audit and provides a process to request the report. | The company says sessions use SSL, uploaded data is encrypted, passwords protect accounts, and employees cannot view customer maps or business data. |
| What it does | Gradient Works combines account scoring, territory planning, dynamic book management, lead routing and pipeline analytics for commercial B2B sales teams. | MapBusinessOnline is business-intelligence mapping software for visualizing data, managing territories, analyzing markets and demographics, and planning routes. |
Plans
MapBusinessOnline
- 1-month Free TrialFree
- Free trialFree
- Starter$150 a year
- Starter$150 a year
- Standard$500 a year
- Standard$500 a year
- Pro$900 a year
- Pro$900 a year
- Standard Team$2,375 a year
In their own words
Gradient Works
Gradient Works combines account scoring, territory planning, rep book management, lead routing, and pipeline analytics for B2B commercial sales teams. Market Map scores CRM accounts from 0–100 based on similarity to closed-won customers and syncs scores to Salesforce. Carve lets RevOps and Sales Strategy model territory scenarios with fit scores and send a selected design to Salesforce. Bookbuilder aims to keep rep books at roughly 100–150 accounts, replacing worked accounts with higher-fit accounts. Routing handles lead-to-account matching and assignments for inbound MQLs, handoffs, customer-success assignments, and opportunity escalations inside Salesforce. AI Researcher supports custom account-research prompts and writes qualitative answers to Salesforce. Integrations include Salesforce, HubSpot, Slack, Salesloft, Outreach, Google Calendar, Office 365, and CSV import; only one calendar and one sales-engagement integration can be active at once. Salesforce is required for the full platform, while HubSpot and CSV support Account Research and Carve territory planning. A free plan is available. Growth costs $799 a month, billed paid annually.
MapBusinessOnline
MapBusinessOnline maps business data geographically for territory planning, market analysis, and routing. It imports Excel, CSV, text, and database files; spreadsheet locations can be plotted with color coding, heat maps, chart symbols, and labels. Users can build territories from ZIP Codes, counties, states, radii, polygons, or drive-time areas. Routing supports optimized multi-stop routes, with up to 150 stops on Standard and Pro. Market analysis tools include demographic summaries, nearest-location searches, distance and drive-time calculations, and dataset enrichment. Subscriptions include geographic, demographic, and business data, including U.S. Census and Canada demographic data. Users can export spatial search results for third-party applications, and the product can plot CRM and accounting data, including Microsoft Dynamics and Intuit QuickBooks. Maps can be shared publicly or privately. The service is hosted on Microsoft Azure; the maker says imported data is encrypted with TLS in transit and staff cannot access user maps or data. MapBusinessOnline runs on Windows and macOS. It has no free plan, but offers a 30-day trial. The maker, SpatialTEQ Inc., was founded in 2008 and is headquartered in Cornish, Maine.