Goava

Goava is a sales intelligence platform for Nordic B2B teams that want to find prospects and enrich company records in their CRM. Its strongest fit is a team selling in Sweden, Norway, Denmark or Finland that values lead prioritization alongside data updates; buyers should weigh the paid Enrich plan’s monthly cost against the more limited free tier.

Overview

Goava separates prospect discovery from CRM enrichment. Discover analyzes customers and active deals to recommend companies that fit an ideal customer profile, while Enrich supplies company information to existing CRM records. That pairing serves teams managing both prospecting and data hygiene, rather than buyers looking for a standalone contact database.

The product’s stated company-data coverage is Sweden, Norway, Denmark and Finland. Its database includes open and public data, and the privacy policy says it collects published contact details for company representatives and public information from third parties such as government institutions. Teams focused on markets beyond the Nordics should consider whether that regional coverage fits their pipeline.

Key features

Lead recommendations: Discover analyzes customers and active deals to suggest ICP-based prospects. Its Goava Score helps prioritize fit, while timing signals add another cue for deciding when to approach a company.

Research agents: Goava says its agents research companies, monitor events, qualify prospects and can deliver results to a CRM. This extends the product beyond static company lookup, though the plan details do not assign a quota to agent activity.

CRM enrichment: Enrich automatically supplies updated company data to CRM systems. Goava names HubSpot, SuperOffice, Salesforce and Pipedrive for this capability, with matching and CRM sync also among the platform’s features.

Filters and signals: Account matching, firmographic filters, technographic data and intent signals support prospect selection. The AI-assisted scoring is useful for ranking accounts, but teams should assess whether the Nordic company coverage matches their target market.

Integrations and support: Goava lists HubSpot, Salesforce, SuperOffice, Pipedrive, Microsoft Dynamics 365, Upsales, Lime CRM and Zapier integrations. New customers receive onboarding online or onsite and ongoing daily support, a practical benefit for teams connecting CRM workflows.

Pricing

Goava uses a freemium model, with a free plan, a 7-day free trial and paid pricing from 2,000 SEK/mo. The trial is a short window for evaluating fit; buyers should confirm which product and plan it covers before relying on it for a rollout.

Enrich Free — free: Includes a CRM app panel with company data and company matching from the CRM. It is a sensible starting point for teams that want to inspect company information in their CRM, but it does not include the automatic updates, lead scoring or prospecting listed for Premium.

Enrich Premium — SEK 2,000 a month: Starts at 2,000 SEK/month and includes enrichment of existing CRM companies, automatic CRM updates, AI lead scoring in the CRM, prospecting directly in the CRM and notifications about important company changes. It best suits teams that need enrichment to run continuously and want prospecting within their CRM; the stated price is a starting point, not a universal quote.

Discover Starter — custom pricing: Includes one Nordic market and 300 AI credits per month. Its limited market and credit allowance suit a smaller discovery workload, but buyers should compare the quota with their prospecting needs.

Discover Premium — custom pricing: Includes one Nordic market and 500 AI credits per month. The higher credit allowance gives more room for recommendations than Starter, while market coverage remains one Nordic market.

The FAQ states a 60-day notice period for annual contracts, which matters to teams planning a short evaluation or a quick change of provider. Goava does not state a seat quota for these plans.

Platforms

Goava is available on Android, iOS and the web. Its integration list spans several CRM systems and Zapier, giving teams options to connect the service to existing sales workflows.

Who it's for

Goava is best suited to Nordic B2B sales teams that need both account discovery and CRM company-data enrichment. It is particularly relevant when representatives already work in a supported CRM and want recommendations, company updates and change notifications close to that workflow. Teams that need a larger number of markets, or that only want a basic company-data panel, may find the free Enrich tier or another provider a better match.

Goava says it uses physical, technical and organizational safeguards and regularly updates and tests its security measures. Personal data is processed in Sweden or other European countries where Goava or its partners and suppliers operate, with an aim to use processors storing data within the EU/EEA.

Pros and cons

Pros

Discovery and enrichment in one offering: Discover finds and prioritizes accounts while Enrich updates CRM company records, reducing the need to evaluate those jobs as unrelated purchases.

Clear Nordic focus: Coverage across Sweden, Norway, Denmark and Finland suits regional prospecting where company data in those markets is central.

CRM breadth: The named integrations include major CRM platforms as well as Zapier, supporting a range of existing sales setups.

Free Enrich entry point: The CRM panel and company matching let teams start with a limited enrichment workflow before choosing Premium.

Cons

Premium starts at 2,000 SEK/month: Teams that need automatic updates, CRM lead scoring or in-CRM prospecting must budget for the paid tier.

Discover pricing is custom: Starter and Premium quotas are stated, but buyers cannot compare their prices from the plan terms alone.

Discover plans cover one market: Both listed tiers are limited to a single Nordic market, which may constrain teams prospecting across the region.

Annual contracts carry 60 days’ notice: That term is worth checking before committing, particularly for buyers who want to keep procurement flexible.

Alternatives

For another route to lead discovery and data workflows, Dealfront has a free plan and a paid Basic plan starting at €2,388 a year, including 3 seats and 2,500 credits annually. Consider it when a stated seat allowance and annual credit quota are useful for comparing costs; Goava is the more directly Nordic-focused option in this comparison.

Trailspark offers a free tier with 25 accounts evaluated per month and 5,000 signals per month, plus a Starter plan at $250 a month at an introductory rate (list price 500 USD per month). It is a better fit for readers who want an explicit account and signal quota at a USD monthly price; Goava’s stated plans instead center on Nordic company data, CRM enrichment and AI credits.

Warmly has a free API/MCP plan with 250 credits per month and three tools, with Starter at $99 a month for 500 credits. Readers who prefer a low-priced API/MCP credit plan can compare it with Goava’s CRM-centered Enrich offering.

Delve AI offers a free tier with one Audience Persona, one Website Persona based on at least three days of historical data and 50 Digital Twin chat credits. It may suit readers whose priority is persona-oriented research rather than Goava’s combination of Nordic prospect discovery and CRM enrichment.

Leadspace has a free Starter tier with one seat, 25 credits per day and 100 monthly exports, including CSV and CRM exports. Choose it for a free plan with an explicit seat, daily-credit and export allowance; Goava’s free Enrich plan is focused on CRM company data and matching.

Mastiff Software Sales Productivity Analytics Platform offers a free version with employee-size segments, quarterly bookings by segment, DIY CRM integration, email-only support and Tableau Public downloads. It is the more relevant comparison for readers focused on segment-level sales productivity analytics rather than Goava’s lead intelligence and company enrichment.

Telepath offers a free one-time ICP Analysis Report without signup, while its Reader plan is £500 a month and includes 250 of the most recently created open deals. It is worth considering for readers who want an ICP report or a deal-focused Reader plan instead of Goava’s Nordic company prospecting.

BambooBox is another option for buyers comparing paid web-based software.

Readers comparing tools by use case can also browse Ideal Customer Profile Software and B2B Contact Data Providers.

Verdict

Goava is a strong fit for Nordic sales teams that want ICP-based lead recommendations and ongoing company-data enrichment in their CRM, with a free Enrich tier to begin and Premium starting at 2,000 SEK/month. Choose it when that regional focus and combined workflow matter more than low-cost entry to full automation. Look elsewhere if you need broad market coverage, or if the single-market Discover plans and custom pricing do not suit your prospecting scale.