Goava vs Gradient Works

Goava is a sales intelligence platform for Nordic sales teams. Its Discover product analyzes customers and active deals to recommend leads using an ICP-based Goava Score and timing signals. Enrich adds company information to CRM records, including through company matching and automatic updates. Goava also describes agents that research companies, monitor events, qualify prospects, and can send results to a CRM. Its company database draws on open and public data, with coverage listed for Sweden, Norway, Denmark, and Finland. Integrations include HubSpot, Salesforce, SuperOffice, Pipedrive, Microsoft Dynamics 365, Upsales, Lime CRM, and Zapier. Goava is available on Android, iOS, and the web. A free plan is available, and paid pricing starts at 2,000 SEK/mo; the English home page advertises a 7-day free trial. New customers receive free online or onsite onboarding and ongoing daily support, according to Goava.

Gradient Works combines account scoring, territory planning, rep book management, lead routing, and pipeline analytics for B2B commercial sales teams. Market Map scores CRM accounts from 0–100 based on similarity to closed-won customers and syncs scores to Salesforce. Carve lets RevOps and Sales Strategy model territory scenarios with fit scores and send a selected design to Salesforce. Bookbuilder aims to keep rep books at roughly 100–150 accounts, replacing worked accounts with higher-fit accounts. Routing handles lead-to-account matching and assignments for inbound MQLs, handoffs, customer-success assignments, and opportunity escalations inside Salesforce. AI Researcher supports custom account-research prompts and writes qualitative answers to Salesforce. Integrations include Salesforce, HubSpot, Slack, Salesloft, Outreach, Google Calendar, Office 365, and CSV import; only one calendar and one sales-engagement integration can be active at once. Salesforce is required for the full platform, while HubSpot and CSV support Account Research and Carve territory planning. A free plan is available. Growth costs $799 a month, billed paid annually.