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Bombora

bombora.com

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Spec score 8.1 #5 of 23 in Buyer Intent Data Software

What it is

Bombora provides B2B intent data, identity resolution and enrichment, digital audiences, campaign measurement, and analytics. It describes itself as a data company whose information flows into customers’ existing CRM, marketing automation, and advertising technology systems. Its customers include brands, agencies, and publishers, and its solutions focus exclusively on B2B. Company Surge uses business research activity to help sales and marketing teams identify accounts that may be in-market and shape outreach around the buyer journey. Bombora says its method compares three recent weeks of activity with a 12-week baseline across more than 25,300 topics. Its Data Co-op spans thousands of media destinations and millions of B2B domains; Bombora says 86% of Co-op data is shared exclusively with it to derive intent. Visitor Insights identifies anonymous site visitors and enriches profiles with attributes such as seniority, role, interests, and intent. Audience options include custom, account-based, intent-based, and retargeting audiences, plus more than 740 predefined audiences. B2beacon measures campaign reach and engagement at account and buying-group levels; Bombora reports match rates above 90%.

Spec sheet

What it does
Bombora provides B2B intent, identity and enrichment, digital audience, and campaign measurement data solutions.Read 8 Oct 2026 · bombora.com
Product
Bombora provides B2B intent data, identity resolution and enrichment, digital audiences, campaign measurement, and analytics to businesses.Read 8 Oct 2026 · bombora.com
API
Bombora's developer portal lists Account List, Authentication, Digital Audience, Intent, Reference, and Webhooks APIs.Read 8 Oct 2026 · developer.bombora.com
Integrations
Bombora says Company Surge data can be delivered to a customer data lake or CDP through a flat file or API, and its partner ecosystem includes more than one hundred integrations and partnerships.Read 8 Oct 2026 · bombora.com
Privacy
Bombora describes its data collection as privacy-first and consent-driven, and says its solutions meet standards including GDPR and CCPA.Read 8 Oct 2026 · bombora.com
Support
Bombora offers FAQs and personalized support, and lists [email protected] for login issues.Read 8 Oct 2026 · bombora.com
Activation platforms
Digital audiences can be activated on platforms including DV360, The Trade Desk, Amazon DSP, Yahoo DSP, StackAdapt, Reddit, and LinkedIn.Read 8 Oct 2026 · bombora.com
API access
YesRead 21 Sep 2026 · bombora.com
Audience features
Bombora offers custom audiences, 740+ off-the-shelf audiences, account-based audiences, intent-based audiences, and retargeting audiences.Read 8 Oct 2026 · bombora.com
Campaign measurement
B2beacon measures campaign reach and engagement at account and buying-group levels and reports match rates above 90%.Read 8 Oct 2026 · bombora.com
Company Surge
Company Surge uses B2B research activity to help sales and marketing teams identify accounts that may be in-market and tailor outreach to the buyer journey.Read 8 Oct 2026 · bombora.com
Data Co-op
Bombora says its Data Co-op includes thousands of media destinations and tracks tens of thousands of topics and millions of B2B domains.Read 8 Oct 2026 · bombora.com
Data delivery model
Bombora describes itself as a data company rather than a platform and says its data flows into customers’ existing CRM, marketing automation, and advertising technology stacks.Read 8 Oct 2026 · bombora.com
Digital audiences
Bombora offers custom audiences, more than 740 predefined audiences, account-based audiences, and intent-based audiences for activation across channels and platforms.Read 8 Oct 2026 · bombora.com
Identity resolution
Visitor Insights identifies anonymous site visitors and enriches profiles with attributes such as seniority, role, B2B interests, and intent.Read 8 Oct 2026 · bombora.com
Insights suite
The Insights suite visualizes intent, website traffic, buying-group activity, and campaign performance to inform go-to-market decisions.Read 8 Oct 2026 · bombora.com
Intent data
Company Surge identifies in-market accounts using B2B research activity and supports sales, marketing, advertising, and account prioritization.Read 8 Oct 2026 · bombora.com
Intent methodology
Bombora says Company Surge uses machine learning and natural language processing to compare the latest three weeks of activity with a 12-week historical baseline across more than 25,300 topics.Read 8 Oct 2026 · bombora.com
Intent scale
Bombora says its Data Co-op tracks more than 25,300 intent topics and millions of B2B domains, with 86% of Co-op data shared exclusively with Bombora to derive intent.Read 8 Oct 2026 · bombora.com
Measurement limits
B2beacon is available campaign by campaign, without subscriptions, long-term commitments, or lengthy implementation.Read 8 Oct 2026 · bombora.com
Pricing
The pricing page URL redirects to the Data Co-op page, which does not state product prices.Read 8 Oct 2026 · bombora.com
Security and privacy
Bombora describes its data collection as privacy-first and consent-driven and says its solutions meet enterprise privacy standards such as GDPR and CCPA.Read 8 Oct 2026 · bombora.com
Target customers
Bombora says its customers include brands, agencies, and publishers, and that its solutions focus exclusively on B2B data.Read 8 Oct 2026 · bombora.com
Visitor Insights
Visitor Insights identifies and enriches anonymous website traffic with B2B attributes and supports personalization, audience targeting, and retargeting.Read 8 Oct 2026 · bombora.com
Who it is for
Bombora says its customers include brands, agencies, and publishers, and it focuses exclusively on B2B data.Read 8 Oct 2026 · bombora.com

Plans and prices

Bombora data solutions Priced on request Pricing not listed on the public page; speak to an expert Read 8 Oct 2026 · bombora.com

Every Bombora plan and price →

Strong points and limits

Strong points

  • Covers intent, identity, audiences, and measurement.
  • Tracks more than 25,300 intent topics.
  • Offers more than 740 predefined audiences.
  • Lists six APIs in its developer portal.
  • Data delivery via flat file or API.

Limits

  • Solutions focus exclusively on B2B data.
  • Data is intended to flow into existing technology stacks.

Who it suits

Bombora is aimed at brands, agencies, and publishers seeking B2B data for sales, marketing, audience activation, or campaign measurement. It is designed to feed existing business and advertising technology stacks rather than serve as a standalone platform.

Verdict

Bombora describes its data scope, audience options, measurement tools, and delivery routes in useful detail. Buyers will need to ask the company for pricing and assess how the data fits their existing stack.

Where Specifiction places it

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