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SPECIFICTION
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Anteriad Buyer Intent

anteriad.com

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Spec score 7.8 #7 of 23 in Buyer Intent Data Software

What it is

Anteriad Buyer Intent is part of Anteriad Marketing Cloud, a self-service or managed B2B platform for data, campaigns, and analytics. Marketers can monitor custom intent topics and use NLP-powered recommendations to identify topics for targeting. Buying-group profiles can be built manually or dynamically, then targeted and measured, including for contacts showing intent who were not initially targeted. Users can define and export audience segments or groups to a DSP or platform of their choice. Campaign capabilities include demand orchestration, cross-channel optimization, programmatic advertising, intent-driven content syndication, analytics, and real-time reporting. Anteriad lists 8,000+ US intent topics, 343 million global digital contacts, and 76 million global businesses for Marketing Cloud; its Audience Identification page separately lists 11K+ intent topics and 50B weekly signals. Data fields include industry, company size, revenue, job function, title, and skillset. Intent and technology-install data are US-only. API access is available, but prices are not displayed; prospective customers are invited to request information or schedule a demo.

Spec sheet

What it does
Its intent data uses online research activity around topics to help identify prospects and organizations showing interest in products or services.Read 5 Oct 2026 · anteriad.com
Intended users
Anteriad positions its B2B data and intent solutions for marketers seeking audience targeting, account-based marketing, buying group identification, and multichannel campaigns.Read 5 Oct 2026 · anteriad.com
Integrations
Anteriad’s Salesforce integration guide says users can import account and contact lists from Salesforce and export contacts from Marketing Cloud to Salesforce campaigns or lists.Read 5 Oct 2026 · docs.anteriad.com
Security
Anteriad’s 2026 Data Processing Addendum describes security measures including access controls, vulnerability scanning, physical security, and incident response procedures.Read 5 Oct 2026 · anteriad.com
Privacy
Anteriad describes its B2B data as privacy-compliant and says its identity resolution methodology prioritizes data privacy and industry standards.Read 5 Oct 2026 · anteriad.com
Headquarters
New York, New York, United StatesRead 28 Sep 2026 · anteriad.com
Founded
2000Read 28 Sep 2026 · anteriad.com
Activation
Users can define and export audience segments and buying groups, then push segments to a DSP or platform of their choice.Read 4 Oct 2026 · anteriad.com
API access
YesRead 20 Sep 2026 · anteriad.com
Availability limit
The page specifies that intent data and technology-install data are US-only, while several other listed data fields are identified as US and international unless specified.Read 4 Oct 2026 · anteriad.com
Buying groups
Users can build buying group profiles dynamically or manually, then target and measure engagement across the group, including contacts showing intent who were not initially targeted.Read 4 Oct 2026 · anteriad.com
Campaign features
The platform lists demand orchestration, cross-channel optimization, programmatic advertising, intent-driven content syndication, campaign analytics, and real-time reporting.Read 4 Oct 2026 · anteriad.com
Contact-level data
Anteriad says its intent data includes contact-level insights and can support targeted campaigns based on industry, company size, location, and prospect characteristics.Read 5 Oct 2026 · anteriad.com
Data coverage
The page lists 8,000+ US intent topics, 343 million global digital contacts, and 76 million global businesses.Read 4 Oct 2026 · anteriad.com
Data fields
Available data fields include industry, SIC, NAICS, LinkedIn, employee size, revenue, intent, technology install, job function, job level, job title, and skillset, with some fields limited to the US.Read 4 Oct 2026 · anteriad.com
Delivery options
Anteriad says it delivers intent insights to DaaS, API, partner platforms, and the Anteriad Marketing Cloud.Read 5 Oct 2026 · anteriad.com
Intent coverage
Anteriad’s Audience Identification page lists 11K+ intent topics and 50B weekly signals.Read 5 Oct 2026 · anteriad.com
Intent features
The Marketing Cloud page lists NLP-powered intent topic recommendations and buying group profiles that can be built dynamically or manually.Read 5 Oct 2026 · anteriad.com
Intent monitoring
Users can monitor custom intent topics to see which prospects are currently in market.Read 4 Oct 2026 · anteriad.com
Marketing Cloud
The Anteriad Marketing Cloud combines audience building, intent-driven content syndication, campaign analytics, and cross-channel activation in a self-service or managed platform.Read 5 Oct 2026 · anteriad.com
Pricing
The Marketing Cloud page invites prospective customers to get in touch or schedule a demo and does not display a price.Read 5 Oct 2026 · anteriad.com
Privacy controls
Anteriad's privacy charter says it provides options to stop marketing communications and will respond to personal-data questions and deletion requests without delay.Read 4 Oct 2026 · anteriad.com
Product scope
Anteriad describes Buyer Intent as part of its B2B data and marketing solutions, with intent data available through its Marketing Cloud and other delivery channels.Read 5 Oct 2026 · anteriad.com
Security and privacy
Anteriad says it uses administrative, technical, physical, and organizational security measures, including access controls and regular vulnerability scanning of systems that process personal data.Read 4 Oct 2026 · anteriad.com
Support and sales
The product page directs prospective customers to get in touch or schedule a demo and provides a contact phone number.Read 4 Oct 2026 · anteriad.com
Topic recommendations
The platform offers NLP-powered intent topic recommendations to help target prospects likely to engage and convert.Read 4 Oct 2026 · anteriad.com

Strong points and limits

Strong points

  • NLP-powered recommendations surface intent topics
  • Buying groups can be built manually or dynamically
  • Segments can be exported to a chosen platform
  • API access is available

Limits

  • Intent and technology-install data are US-only
  • Pricing is available on request
  • Integration partners are not named

Who it suits

The platform suits B2B marketing organizations looking to identify in-market prospects, work with buying groups, and activate campaigns across channels. It may also suit teams seeking a self-service or managed approach to marketing data and analytics.

Verdict

Anteriad Buyer Intent combines intent monitoring, buying-group work, and campaign activation within Marketing Cloud. Check the US-only scope of intent data and request pricing and integration details before choosing it.

Where Specifiction places it

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