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SPECIFICTION
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Demandbase

demandbase.com

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Spec score 8.0 #6 of 23 in Buyer Intent Data Software

What it is

Demandbase is an account-based go-to-market platform for B2B teams. It analyzes signals, accounts, and buying-group activity with AI to help prioritize opportunities and coordinate go-to-market programs. Demandbase Marketing supports engaging buying groups, coordinating programs across channels, and measuring pipeline growth; Demandbase Sales helps revenue teams prioritize in-market accounts using account intelligence and buying signals. The company also offers Advertising and Data solutions that can be used independently. Listed capabilities include a 200-million-contact database, direct-dial data, intent data, technographic filters, and API access. The platform is available through web, API, and extension access. Demandbase One for Sales can be reached through a web app, iFrame, or Chrome or Microsoft Edge extension. The Marketplace lists 62 integrations, including products from Adobe and Amazon. Pricing is on request, and a free trial is available. Trial accounts for the Data Export API can export up to 100 MB in a rolling 24-hour period. Demandbase lists ISO/IEC 27001 and SOC 2 compliance, role-based access controls, and multi-factor authentication. Its primary cloud platforms are AWS and Google Cloud Platform.

Spec sheet

What it does
Demandbase uses AI to analyze signals, accounts, and buying group activity, prioritize opportunities, and activate coordinated go-to-market programs.Read 7 Oct 2026 · demandbase.com
Audience
Demandbase describes its platform as serving B2B go-to-market teams, including marketing, sales, revenue operations, and customer success.Read 7 Oct 2026 · demandbase.com
Integrations
The Demandbase Marketplace lists 62 integrations, including Adobe Analytics, Adobe Marketing Cloud, Adobe Target, Amazon Redshift, and Amazon S3.Read 7 Oct 2026 · partners.demandbase.com
Support
The company directs customers to submit support requests through its success center.Read 7 Oct 2026 · demandbase.com
Founded
Demandbase says it was founded in 2006 to give B2B marketers better intelligence.Read 7 Oct 2026 · demandbase.com
API access
YesRead 21 Sep 2026 · demandbase.com
API trial limit
Trial accounts for the Data Export API can export up to 100 MB within a rolling 24-hour period.Read 7 Oct 2026 · developer.demandbase.com
Cloud infrastructure
Demandbase identifies AWS and Google Cloud Platform as its primary cloud platforms, spanning multiple regions and availability zones.Read 7 Oct 2026 · demandbase.com
Contact database size
200000000Read 21 Sep 2026 · demandbase.com
Direct-dial data
YesRead 21 Sep 2026 · demandbase.com
Intent data
YesRead 21 Sep 2026 · demandbase.com
Marketing
Demandbase Marketing helps teams engage buying groups, coordinate programs across channels, and measure pipeline growth.Read 7 Oct 2026 · demandbase.com
Products
Demandbase offers its account-based GTM platform, an Advertising solution, and Data solutions that can be used independently.Read 7 Oct 2026 · demandbase.com
Sales
Demandbase Sales helps revenue teams prioritize in-market accounts and buying groups using account intelligence and buying signals.Read 7 Oct 2026 · demandbase.com
Sales access
Demandbase One for Sales is accessible through a web app, iFrame, or browser extension for Chrome or Microsoft Edge.Read 7 Oct 2026 · support.demandbase.com
Security certifications
Demandbase’s trust site lists ISO/IEC 27001 and SOC 2 compliance.Read 7 Oct 2026 · trust.demandbase.com
Security controls
Demandbase says system access uses role-based access controls and multi-factor authentication, with access revoked when employment or contracts end.Read 7 Oct 2026 · demandbase.com
Technographic filters
YesRead 21 Sep 2026 · demandbase.com

Plans and prices

Demandbase for Sales & Marketing Priced on request Customized plan · platform fee plus flat fee per user Read 7 Oct 2026 · demandbase.com

Every Demandbase plan and price →

Strong points and limits

Strong points

  • Includes intent data and technographic filters.
  • Lists a 200-million-contact database and direct-dial data.
  • Web, API, and extension access.
  • Lists 62 Marketplace integrations.
  • Free trial is available.

Limits

  • Pricing is on request.
  • Trial API exports are capped at 100 MB per rolling 24 hours.
  • Data Export API trial limit applies.

Who it suits

Demandbase is aimed at B2B go-to-market teams, including marketing, sales, revenue operations, and customer success. It may suit organizations coordinating account-based programs and prioritizing buying groups.

Verdict

Demandbase brings account intelligence, marketing, sales, and other go-to-market capabilities together, with several access routes and listed integrations. Pricing requires a request, and trial Data Export API use has a stated export cap.

Where Specifiction places it

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