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BuiltWith

builtwith.com

From $12/mo Free plan WebAPIBrowser extension
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Spec score 8.9 #1 of 32 in Account Enrichment Software

What it is

BuiltWith profiles websites to help users research technology adoption, ecommerce activity, web usage trends, and potential sales leads. The platform says it tracks 127,671 web technologies and provides usage lists covering more than 370 million active domains, with over 18 years of usage history available through its plans. Users can find ecommerce websites and products, filter reports by category, region, or technology, and export results. Uploaded website lists can be analyzed, with report metadata and technology-use matrices exportable to Excel or CSV. Future Customers uses technology overlap to recommend potential leads. BuiltWith offers API access with XML and JSON feeds, browser extensions for Chrome, Firefox, and Edge, and CRM integrations including Salesforce, HubSpot, Pardot, Zoho CRM, Close.io, and Microsoft Dynamics 365. Individual website lookups are free; the Free plan permits 10 detailed lookups per day. Advanced costs $144 a year. Monthly plans have a one-month minimum and yearly plans a one-year minimum, and plans can be canceled at any time. The maker was founded in 2007 and is based in Sydney, Australia.

Spec sheet

Product
BuiltWith provides website profiling, lead generation, competitive analysis, and business intelligence about technology adoption, ecommerce activity, and web usage trends.Read 29 Sep 2026 · builtwith.com
Free plan
YesRead 21 Sep 2026 · builtwith.com
Integrations
BuiltWith lists CRM integrations including Salesforce, HubSpot, Pardot, Zoho CRM, Close.io, and Microsoft Dynamics 365.Read 29 Sep 2026 · builtwith.com
Support
Telephone and email support are available seven days a week.Read 29 Sep 2026 · builtwith.com
Headquarters
Sydney, New South Wales, AustraliaRead 23 Sep 2026 · builtwith.com
Founded
2007Read 23 Sep 2026 · builtwith.com
AI and developer access
BuiltWith says AI agents can connect through its APIs, MCP tools, and AI-ready SDKs, and its API provides XML and JSON feeds.Read 29 Sep 2026 · builtwith.com
Analysis and exports
Users can analyze uploaded website lists and export report metadata and technology usage matrices to Excel or CSV.Read 29 Sep 2026 · builtwith.com
API access
YesRead 21 Sep 2026 · builtwith.com
Browser extensions
Browser extensions are offered for Google Chrome, Mozilla Firefox, and Microsoft Edge.Read 29 Sep 2026 · builtwith.com
Ecommerce research
The platform lets users find ecommerce websites and products, filter reports by category, region, and technology, and export results.Read 29 Sep 2026 · builtwith.com
Free usage
BuiltWith says individual website lookups are free to use forever.Read 29 Sep 2026 · builtwith.com
Historical trends
Its plans page says BuiltWith provides access to over 18 years of web technology usage history.Read 29 Sep 2026 · builtwith.com
Intent data
YesRead 21 Sep 2026 · builtwith.com
Lead generation
Future Customers uses technology overlap to recommend websites as potential leads for sales teams.Read 29 Sep 2026 · builtwith.com
Plan terms
The minimum subscription term is one month for monthly plans and one year for yearly plans, and plans can be canceled at any time.Read 29 Sep 2026 · builtwith.com
Public data collection
BuiltWith says its public intelligence dataset is collected from publicly accessible websites and observable internet signals without accessing password-protected or restricted systems.Read 29 Sep 2026 · builtwith.com
Security and compliance
BuiltWith states that it is PCI DSS monitored by SecurityMetrics, its data centers are ISO/IEC 27001 and SOC 1 Type II and SOC 2 Type II certified, and servers processing personal data are HSTS enabled.Read 29 Sep 2026 · builtwith.com
Technographic filters
YesRead 21 Sep 2026 · builtwith.com
Technology coverage
BuiltWith says it tracks 127,671 web technologies and provides technology usage lists covering over 370 million active domains.Read 29 Sep 2026 · builtwith.com

Plans and prices

Free Free 10 detailed lookups per day Read 21 Sep 2026 · builtwith.com
Advanced $144 a year Minimum duration one year Unlimited detailed lookups · Single-login dashboard Read 21 Sep 2026 · builtwith.com
Basic $295 a month Minimum duration one month 2 technologies · 2 keywords · 2 retail reports · 1 system login · 2,000 API credits per month · 300,000 synced leads/contacts Read 21 Sep 2026 · builtwith.com
Pro $495 a month Minimum duration one month Unlimited technologies · Unlimited keywords · Unlimited retail reports · 1 system login · 20,000 API credits per month · 300,000 synced leads/contacts Read 21 Sep 2026 · builtwith.com
Team $995 a month Minimum duration one month Unlimited technologies · Unlimited keywords · Unlimited retail reports · Unlimited logins · 100,000 API credits per month · 300,000 synced leads/contacts Read 21 Sep 2026 · builtwith.com
Basic $295 a month Per Month; page also offers Per Year Discounted 2 technologies · 2 keywords · 2 retail reports · 1 system login · CRM integration Read 29 Sep 2026 · builtwith.com
Pro $495 a month Per Month; page also offers Per Year Discounted Unlimited technologies · unlimited keywords · unlimited retail reports · 1 system login · CRM integration Read 29 Sep 2026 · builtwith.com
Team $995 a month Per Month; page also offers Per Year Discounted Unlimited technologies · unlimited keywords · unlimited retail reports · unlimited Pro logins · CRM integration Read 29 Sep 2026 · builtwith.com

Every BuiltWith plan and price →

Strong points and limits

Strong points

  • Tracks 127,671 web technologies.
  • Usage lists cover over 370 million active domains.
  • Reports can be exported to Excel or CSV.
  • Extensions are available for Chrome, Firefox, and Edge.
  • Individual website lookups are free.

Limits

  • Free plan allows 10 detailed lookups per day.
  • Advanced costs $144 a year.
  • Yearly plans have a one-year minimum term.

Who it suits

BuiltWith suits sales teams seeking technology-based lead suggestions and people researching websites, ecommerce, or technology usage. Its API, exports, and CRM integrations also serve teams incorporating website intelligence into other workflows.

Verdict

BuiltWith combines website technology profiles with ecommerce research, exports, and lead-generation tools. The free lookups offer a limited starting point; paid plans add access under stated minimum terms.

Where Specifiction places it

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