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SPECIFICTION
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Clay

clay.site

From €29/mo Free plan Web
Visit clay.site
Spec score 8.2 #13 of 38 in AI Lead Generation Software

What it is

Clay turns a business’s Google listing, photos, reviews, and hours into a live website. A business can preview and edit the generated site before claiming it, without signing up, giving an email address, or paying. Users can change words, images, colors, and sections directly on the live site, including from a phone. Clay says it rereads the Google listing nightly to refresh ratings and reviews and update SEO information. It can create pages for services and towns, add a sitemap and structured data, and run a weekly audit to find and repair problems. Sites can include bookings and a shop with product options and a basket; Clay says it takes no cut of sales. Hosting is included. Businesses without a Google listing can start with a blank site. The free plan provides an editable site on a name.clay.site address. Pro costs €29/mo and adds a custom domain, bookings, menu, shop, SEO, weekly audit, visitor numbers, and an email list. Clay says users own their site content, domain, and email list, but does not promise a Google search ranking position.

Spec sheet

What it does
Clay turns a business’s Google listing, photos, reviews, and hours into a live website in less than a minute.Read 3 Oct 2026 · clay.site
Audience
Clay is aimed at businesses that want a website made from their Google business listing, with examples including restaurants, cafés, hairdressers, gyms, florists, and photographers.Read 3 Oct 2026 · clay.site
Support
Clay says a person answers support requests in hours, not weeks.Read 3 Oct 2026 · clay.site
Analytics and cookies
The site includes visitor numbers showing visits and taps, and Clay says no cookie banner is needed for this feature.Read 3 Oct 2026 · clay.site
Automatic updates
Clay says it rereads the Google listing nightly to refresh ratings and reviews and update SEO information.Read 3 Oct 2026 · clay.site
Bookings and shop
The site can include bookings and a shop with products, options, sizes, and a basket; Clay says it takes no cut of sales.Read 3 Oct 2026 · clay.site
Hosting
Hosting is included, and Clay says there is no server to rent or hosting plan to choose.Read 3 Oct 2026 · clay.site
No Google listing
A business without a Google listing can start from a blank site for its trade and fill in the missing information.Read 3 Oct 2026 · clay.site
Ownership
Clay says users own their site words, photos, domain, and email list and can take them with them when they cancel.Read 3 Oct 2026 · clay.site
Ranking limitation
Clay says it cannot promise a Google search ranking position.Read 3 Oct 2026 · clay.site
SEO
Clay says it creates pages for services and towns, adds a sitemap and structured data, and runs a weekly audit that finds and repairs problems.Read 3 Oct 2026 · clay.site
Setup
A business can preview and edit its generated site before claiming it, without signing up, providing an email, or paying.Read 3 Oct 2026 · clay.site
Site editing
Users can edit words, photos, colors, and site sections directly on the live site, including from a phone.Read 3 Oct 2026 · clay.site

Plans and prices

Free Free Free site on a name.clay.site address · editable · no sign-up, email, or payment Read 3 Oct 2026 · clay.site
Pro €29 a month €29 a month Custom domain registered and renewed by Clay · bookings · menu · shop · SEO · weekly audit · visitor numbers · email list · cancel anytime Read 3 Oct 2026 · clay.site

Every Clay plan and price →

Strong points and limits

Strong points

  • Preview and edit a generated site without signing up.
  • Live editing works from a phone.
  • Hosting is included.
  • Sites can include bookings and a shop.
  • Users can take their content, domain, and email list when cancelling.

Limits

  • Clay does not promise a Google ranking position.
  • Free sites use a name.clay.site address.
  • Pro costs €29/mo.

Who it suits

Clay suits local businesses that want a website created from their Google listing, such as restaurants, cafés, hairdressers, gyms, florists, and photographers. It also offers a blank-site starting point for businesses without a listing.

Verdict

Clay offers a quick route from a Google business listing to an editable website, with included hosting and optional booking and shop features. The free plan uses a Clay subdomain; Pro is €29/mo and adds a custom domain and other features.

Where Specifiction places it

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