Clay vs LayerFlow

Clay turns a business’s Google listing, photos, reviews, and hours into a live website. A business can preview and edit the generated site before claiming it, without signing up, giving an email address, or paying. Users can change words, images, colors, and sections directly on the live site, including from a phone. Clay says it rereads the Google listing nightly to refresh ratings and reviews and update SEO information. It can create pages for services and towns, add a sitemap and structured data, and run a weekly audit to find and repair problems. Sites can include bookings and a shop with product options and a basket; Clay says it takes no cut of sales. Hosting is included. Businesses without a Google listing can start with a blank site. The free plan provides an editable site on a name.clay.site address. Pro costs €29/mo and adds a custom domain, bookings, menu, shop, SEO, weekly audit, visitor numbers, and an email list. Clay says users own their site content, domain, and email list, but does not promise a Google search ranking position.

LayerFlow is an AI orchestration platform for automating business workflows with agents for sales, marketing, customer support and custom work. Its workflows are designed to assess context and adapt, rather than depend solely on fixed if/then rules. Real-time dashboards, automated insights, anomaly detection and reporting provide visibility into activity. Connections use REST APIs, webhooks and scoped connectors for CRM, help desk, email, chat and analytics tools; the maker does not claim a fixed catalogue of native apps for every tool. Listed safeguards include encryption in transit and at rest, role-based access, audit-friendly logs and privacy-minded defaults. Enterprise deployments support SSO/SCIM, custom AI models, dedicated infrastructure and SLA-backed uptime guarantees. Standard agents may be configured in hours, while custom solutions typically take 1–2 weeks depending on complexity. Optional on-premise deployment is available. LayerFlow has a free plan and a free trial; paid plans start at $49 a month. Enterprise pricing is available for teams with 100+ users.