Skip to content
SPECIFICTION
Get listed

Factors.ai

factors.ai

From $199/mo Free plan WebAPI
Visit factors.ai
Spec score 9.0 #1 of 33 in Visitor Identification Software

What it is

Factors.ai is an account intelligence platform that identifies companies visiting a website and brings together cross-channel intent and engagement signals. It collects account-level signals from LinkedIn, Google, Meta and Bing campaigns, G2 pages and uploaded third-party sources. Its buyer-journey view combines account- and user-level engagement from awareness through a won deal, highlighting paths to wins and drop-off points. Predictive scores based on intent, engagement and fit are intended to help prioritize accounts for sales outreach and advertising. Factors says enrichment across multiple providers can reveal more than 75% of anonymous website traffic. It does not identify people individually, though geography and job-title filters can help narrow down likely visitors. Listed integrations include HubSpot, Salesforce, Zoho CRM, advertising platforms, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier and Make.com. Web and API access are listed. Factors states it is SOC 2 Type II certified and GDPR, CCPA and PECR compliant. Paid plans start at $199/mo, with a free plan and 14-day trial listed.

Spec sheet

What it does
Factors.ai is a B2B account-intelligence and marketing analytics platform that combines website, CRM, advertising and intent data for go-to-market teams.Read 15 Oct 2026 · factors.ai
Product
Factors describes itself as an account intelligence platform that unifies cross-channel intent signals and identifies companies visiting a website.Read 2 Oct 2026 · factors.ai
Intended users
Factors describes its product as a demand-generation tool and presents solutions for early-stage startups, growth-stage startups, enterprises, demand-generation marketers, CMOs, and sales teams.Read 2 Oct 2026 · factors.ai
Integrations
The integrations page lists HubSpot, Salesforce, Zoho CRM, Google, Meta, LinkedIn and Bing ads, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier and Make.com.Read 2 Oct 2026 · factors.ai
Security
Factors states it is SOC 2 Type II certified and GDPR, CCPA, and PECR compliant.Read 2 Oct 2026 · factors.ai
Compliance
Factors states that it is SOC 2 Type II and ISO 27001 certified and compliant with GDPR, CCPA and PECR.Read 15 Oct 2026 · factors.ai
Headquarters
Wilmington, Delaware, United StatesRead 28 Sep 2026 · factors.ai
Founded
2019Read 28 Sep 2026 · factors.ai
Account scoring
Factors prioritizes accounts with predictive scores based on fit, intent and engagement signals.Read 15 Oct 2026 · factors.ai
Advertising integrations
The integration catalog covers Google Ads, Google Search Console, Facebook Ads, Bing Ads and LinkedIn Ads.Read 15 Oct 2026 · help.factors.ai
Alert workflows
Users can configure real-time Slack and Microsoft Teams alerts plus rule-based automations and webhook pushback.Read 15 Oct 2026 · factors.ai
Anonymous traffic
The product says it can reveal more than 75% of anonymous website traffic using waterfall enrichment across multiple providers.Read 2 Oct 2026 · factors.ai
API authentication
API requests use bearer authentication with a project-specific private token and return 401 when the token is missing or invalid.Read 15 Oct 2026 · help.factors.ai
API throttling
Documented daily and 15-minute Account Journey API limits range from 100/5 requests on Free to 5,000/80 on Enterprise.Read 15 Oct 2026 · help.factors.ai
Attribution
Its analytics includes funnel, event, advertising, content, SEO and multi-touch attribution analysis.Read 15 Oct 2026 · factors.ai
Buyer journey
The platform presents account and user engagement across channels in an end-to-end journey view with conversion paths and drop-off points.Read 15 Oct 2026 · factors.ai
Buying-intent capture
Factors collects account-level intent from LinkedIn, Google, Meta, Bing and G2, and can import third-party intent from providers such as Gartner and TrustRadius.Read 15 Oct 2026 · factors.ai
Company profile
LinkedIn lists Factors.ai as a privately held technology company founded in 2020, headquartered in Stamford, Connecticut, with 51–200 employees.Read 15 Oct 2026 · linkedin.com
CRM integrations
Official integrations include HubSpot, Salesforce, Leadsquared and Zoho, with company, deal, account or opportunity synchronization options.Read 15 Oct 2026 · help.factors.ai
Data and messaging integrations
Factors documents G2, Slack, Microsoft Teams, RudderStack, Segment, Zapier and Make webhooks, plus Apollo connectivity.Read 15 Oct 2026 · help.factors.ai
Data protection
Its security policy says customer data is hosted and processed in Google Cloud Platform's us-west-1b zone in the United States, with TLS in transit and AES-256 encryption at rest.Read 2 Oct 2026 · factors.ai
Documentation depth
Factors’ help center is organized into collections for onboarding, account intelligence, AdPilot, integrations, configuration, analytics, alerts, settings, API and features; the integrations collection contains 27 articles.Read 15 Oct 2026 · help.factors.ai
Encryption
The security page says data is protected in transit with TLS and at rest with AES-256 or stronger encryption.Read 15 Oct 2026 · factors.ai
Funding
Inc42 reports more than $9.20 million raised across three rounds, including a $3.60 million seed round announced July 17, 2023.Read 15 Oct 2026 · inc42.com
Intent signals
It collects account-level intent signals from LinkedIn, Google, Meta, and Bing ad campaigns, G2 pages, and uploaded third-party intent sources.Read 2 Oct 2026 · factors.ai
Intent Upload API
The July 21, 2026 Intent Upload API 2.0 release accepts custom account signals and supports up to 10,000 new accounts per request.Read 15 Oct 2026 · factors.ai
Legal name
Crunchbase identifies the legal name as FactorsAI By Slashbit Inc.Read 15 Oct 2026 · crunchbase.com
License model
The customer agreement grants limited, non-transferable service access, reserves software ownership to the company and prohibits reverse engineering, indicating proprietary software rather than open source.Read 15 Oct 2026 · factors.ai
Limit: data quality and credits
An independent 2026 buyer guide reports that match rates can fall outside the United States, attribution requires study and usage credits may be exhausted early.Read 15 Oct 2026 · tomba.io
Limit: integration friction
A G2 reviewer reported authentication problems connecting Factors and Scout to AI/MCP workflows, while another found the RB2B interface laborious.Read 15 Oct 2026 · g2.com
Limit: setup complexity
G2 reviewers report that attribution configuration, report customization and navigation can be difficult for new users and would benefit from clearer documentation and templates.Read 15 Oct 2026 · g2.com
Limit: sharing and integrations
A TrustRadius reviewer says dashboards cannot be shared with teammates and that some less-known integrations are unavailable.Read 15 Oct 2026 · trustradius.com
Notable news
Factors’ newsroom records a $2 million funding announcement co-led by Elevation Partners and Emergent Ventures dated August 30, 2021.Read 15 Oct 2026 · factors.ai
Paid plan retention
The pricing page says paid-plan data is retained for the subscription and for 90 days after cancellation before permanent deletion.Read 2 Oct 2026 · factors.ai
Person identification limit
Factors says it does not offer person-level identification, though geography and job-title filtering can help pinpoint who likely visited.Read 2 Oct 2026 · factors.ai
Person-level limitation
The account-intelligence product page says Factors does not provide person-level identification, although geography and job-title filters can help infer likely visitors.Read 15 Oct 2026 · factors.ai
Praise: account visibility
G2 reviewers repeatedly praise account-level visibility into anonymous website traffic, channel activity and intent signals for sales prioritization.Read 15 Oct 2026 · g2.com
Praise: campaign reporting
A TrustRadius reviewer says Factors reports KPIs and reveals which campaigns generate traffic and leads, helping teams decide what to scale or stop.Read 15 Oct 2026 · trustradius.com
Praise: CRM and attribution
GetApp reviewers highlight Salesforce and HubSpot event synchronization and the ability to analyze conversion paths with multiple attribution models.Read 15 Oct 2026 · getapp.com
Praise: support
The sole Trustpilot reviewer praises Factors for identifying website prospects and providing strong team support.Read 15 Oct 2026 · trustpilot.com
Prioritization
Factors says predictive scores based on intent, engagement, and fit can help prioritize accounts for sales outreach and advertising.Read 2 Oct 2026 · factors.ai
Public API
The Account Journey API is a GET endpoint at api.factors.ai that returns chronological user activities for an account domain with date, event and user filters.Read 15 Oct 2026 · help.factors.ai
Rating on G2
4.5 out of 5 from 244 reviewsRead 15 Oct 2026 · g2.com
Rating on GetApp
4.8 out of 5 from 20 reviewsRead 15 Oct 2026 · getapp.com
Rating on Trustpilot
3.5 out of 5 from 1 reviewRead 15 Oct 2026 · trustpilot.com
Rating on TrustRadius
8.6 out of 10 from 2 ratingsRead 15 Oct 2026 · trustradius.com
Retention
The pricing FAQ says Free data is retained for one month, while paid data lasts for the subscription and is deleted 90 days after cancellation.Read 15 Oct 2026 · factors.ai
SDK installation
The help center provides setup paths for a Factors SDK through a tag manager, manual installation, customer-data platforms, WordPress and Webflow.Read 15 Oct 2026 · help.factors.ai
Security hosting
Factors states that persistent customer data is hosted on Google Cloud Platform and that data is logically separated by project tokens and credentials.Read 15 Oct 2026 · factors.ai
Support and onboarding
The account intelligence page says onboarding takes about 30 minutes and can be self-serve or supported by sales; it lists [email protected] for questions.Read 2 Oct 2026 · factors.ai
Visitor identification
The product uses waterfall enrichment to identify more than 75% of anonymous website-company traffic and can associate likely visitor geography and job titles.Read 15 Oct 2026 · factors.ai

Plans and prices

Free Free up to 5,000 monthly tracked users · up to 1,500 companies identified/month · 3 seats · 1-month data retention Read 15 Oct 2026 · factors.ai
Lite $199 a month after trial company visitor identification · website-traffic analysis · Slack/Microsoft Teams alerts Read 15 Oct 2026 · factors.ai
Basic $6,000 a year annually up to 10,000 monthly tracked users · up to 3,000 companies/month · 5 seats · CRM sync · up to 50 reports Read 15 Oct 2026 · factors.ai
Growth $20,000 a year annually up to 50,000 monthly tracked users · up to 8,000 companies/month · 10 seats · buyer-journey visibility · custom scoring · advanced ABM analytics Read 15 Oct 2026 · factors.ai
Enterprise $30,000 a year 30K onwards annually up to 100,000 monthly tracked users · 25 seats · predictive scoring · Google/LinkedIn audience sync · combined first-, second- and third-party intent Read 15 Oct 2026 · factors.ai

Every Factors.ai plan and price →

Strong points and limits

Strong points

  • Combines intent signals from several advertising channels.
  • Shows engagement paths and drop-off points.
  • Predictive scores use intent, engagement and fit.
  • CRM integrations include HubSpot and Salesforce.
  • Free plan and 14-day trial are listed.

Limits

  • Does not provide person-level identification.
  • Paid plans start at $199/mo.
  • Paid-plan data is retained for 90 days after cancellation.

Who it suits

Factors presents the product for demand-generation marketers, CMOs and sales teams, including startups and enterprises. It suits teams prioritizing company accounts rather than identifying individual visitors.

Factors.ai in depth

Read the full write-up

Overview

Factors.ai brings company visits, campaign intent and account engagement into a demand-generation view for marketing and sales teams. It is most useful when several signals need to inform account priorities; it is a weaker fit when the next step depends on knowing exactly which person visited.

The product’s central trade-off is clear: broad company-level visibility across channels, without person-level identification. That can support account-based work, but geography and job-title filters only help narrow down likely visitors; they do not confirm an individual’s identity.

Key features

Company identification and intent

Factors says waterfall enrichment across multiple providers can reveal more than 75% of anonymous website traffic. It combines those company-level visits with intent from LinkedIn, Google, Meta and Bing ad campaigns, G2 pages, and uploaded third-party sources. The breadth is useful for teams trying to build an account picture from more than one channel, though the identification ceiling is still at the company level.

Predictive scores based on intent, engagement and fit help teams rank accounts for sales outreach or advertising. This makes Factors a plausible choice for demand-generation teams that need a shared prioritization signal; it is less suited to workflows that require named individual visitors.

Journey analysis and integrations

The platform aggregates account- and user-level engagement from awareness through deal won, with views into winning paths and drop-off points. That can help teams see where account activity aligns with progress or stalls, rather than treating each visit as an isolated event.

Integrations include HubSpot, Salesforce and Zoho CRM, plus Google, Meta, LinkedIn and Bing ads, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier and Make.com. CRM synchronization can connect account insights to sales workflows; the broad mix of ad, analytics and collaboration tools also supports a cross-channel view.

Security and onboarding

Factors states that it is SOC 2 Type II certified and compliant with GDPR, CCPA and PECR. Customer data is hosted and processed in Google Cloud Platform’s us-west-1b zone in the United States, with TLS in transit and AES-256 encryption at rest. Onboarding takes about 30 minutes and can be self-serve or supported by sales, a relatively light start for teams ready to connect their account workflows.

Pricing

Factors offers a free plan and a 14-day trial, alongside paid plans. The monthly entry point is Lite at $199 a month: it allows up to 5,000 monthly tracked users, 1,500 companies identified per month and 3 seats. That is the clearest fit for a small team wanting a defined monthly allowance, but its user and company caps may constrain broader adoption.

Annual plans are Basic at $6 a year, Growth at $20 a year and Enterprise at $30 a year, each billed per year. Basic supports up to 10,000 monthly tracked users, 3,000 companies identified per month and 5 seats. Growth raises those limits to 50,000 users, 8,000 identified companies per month and 10 seats. Enterprise supports 100,000 users, custom monthly company identification and 25 seats. The step-ups suit teams with greater traffic, identification or seat requirements; Enterprise is the only plan with a custom company limit. The stated annual amounts are markedly different from the monthly Lite entry point, so buyers should compare the plan terms and included caps against their actual needs.

Paid-plan data remains available for the subscription and for 90 days after cancellation, then is permanently deleted. Teams planning a migration or longer-term analysis should account for that retention window.

Platforms

Factors supports web and API access. Those options suit browser-based account intelligence and connected workflows, but do not imply a dedicated mobile or desktop app.

Who it's for

Factors presents solutions for early-stage and growth-stage startups, enterprises, demand-generation marketers, CMOs and sales teams. Its strongest case is for teams coordinating marketing and sales around company-level intent, engagement and account prioritization. It is not the right fit for teams whose visitor workflow requires confirmed person-level identification.

Pros and cons

Broad account signal coverage: Website activity, multiple ad channels, G2 and uploaded intent sources can inform one prioritization view.

Journey-level context: Engagement from awareness through deal won, along with winning paths and drop-off points, can help teams assess more than first-touch interest.

CRM and workflow connections: HubSpot, Salesforce and Zoho CRM integrations plus Slack, Teams, Zapier and Make.com support operational handoffs.

No person-level identification: Geography and job-title filtering may narrow likely visitors, but cannot establish who an individual visitor is.

Plan caps matter: Lite includes 3 seats and up to 1,500 identified companies per month, while larger plans raise seats and quotas at different annual terms.

Defined cancellation window: Paid-plan data is permanently deleted 90 days after cancellation, which may not suit teams that need a longer post-subscription archive.

Alternatives

Revenue Operations Software, Lead Scoring Software, Visitor Identification Software, Lead Qualification Software, Account-Based Marketing Software and Website Visitor Identification Software are useful category comparisons when deciding which part of the workflow matters most.

Choose RevenueGrid instead if Salesforce activity capture is the priority: its Activity Capture 360 plan is $30 a month, billed per user/month, and includes automated activity capture and real-time Salesforce integration. Dreamdata is worth considering for a freemium alternative; its free plan includes five seats, two months of user history, three stage models, two notifications and one sync.

MaxIQ may suit an eligible startup seeking a no-cost starting point: its Startup Program describes 12 months free, with access potentially continuing until specified growth milestones. For forecasting-focused buyers, Gong Forecast uses per-user licenses and a platform fee based on supported users, with a customized proposal. Ebsta Forecasting is another paid option with relationship intelligence plans covering scoring, mapping and trends.

Forma.ai is positioned around compensation operations, with a one-time onboarding and implementation fee and a tailored CompOps Platform proposal. Kepion is a paid option for buyers seeking a product demo and sales discussion. Varicent Incentives may fit organizations purchasing incentive packages with payee and data-volume entitlements specified in a customer order.

Verdict

Choose Factors.ai if your demand-generation or sales team needs to combine company visits, channel intent and journey engagement to prioritize accounts. Its broad signal coverage and CRM connections are the strongest reasons to consider it; the decisive reason to look elsewhere is the lack of person-level visitor identification.

Verdict

Factors.ai focuses on company-level visitor identification and account prioritization, with multiple signal sources and CRM connections. Its lack of person-level identification is an important constraint for teams evaluating visitor data.

Where Specifiction places it

Alternatives to Factors.aiAll alternatives →