Best Marketing Attribution Software in 2026
Updated
In short: Branch Universal Ads is ranked #1 of 38 as of 5 October 2026, ahead of Kochava and Tenjin. The best-ranked option with a free plan is Kochava. The lowest first paid tier on this page is Factors.ai at $0.50/mo.
Understanding how marketing activity relates to customer journeys and revenue starts with the attribution approach each tool supports. Compare attribution models and multi-touch attribution, then consider journey windows, data retention, and offline data attribution. Revenue attribution and data warehouse export add further points to weigh, while free-plan availability and paid-from pricing offer cost context. Branch Universal Ads, Kochava, and Tenjin are among the entries to compare. The listed criteria can help you focus on the channels, measurement questions, and data handling needs that matter to your work.
38 marketing attribution software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
38ranked
6free plans on this page
$0.50/molowest paid tier
5 Oct 2026last checked
Input list Marketing Attribution Software 25 channels on this page · 105 of 200 spec lines stated by the makers
Ch Tool Free planPaid fromMulti-touch attributionAttribution modelsJourney windowOffline data attributionRevenue attributionData warehouse export Spec sheet Score
01 Branch Universal Ads Free planNoPaid fromnot statedMulti-touch attributionYesAttribution modelsmulti touchJourney windownot statedOffline data attributionYesRevenue attributionYesData warehouse exportYes 6/8spec lines stated 7.9
02 Kochava Free planYesPaid from$500/moMulti-touch attributionYesAttribution modelsmulti touchJourney window30 daysOffline data attributionYesRevenue attributionYesData warehouse exportYes 8/8spec lines stated 7.7
03 Tenjin Free planYesPaid from$200/moMulti-touch attributionNoAttribution modelssingle touchJourney window7 daysOffline data attributionYesRevenue attributionYesData warehouse exportYes 8/8spec lines stated 7.7
04 Singular Free planYesPaid fromnot statedMulti-touch attributionYesAttribution modelsmulti touchJourney windownot statedOffline data attributionYesRevenue attributionYesData warehouse exportYes 6/8spec lines stated 7.6
05 Zobrx Free planYesPaid from$79/moMulti-touch attributionYesAttribution modelsmulti touchJourney windownot statedOffline data attributionYesRevenue attributionYesData warehouse exportYes 7/8spec lines stated 7.3
06 Dreamdata Free planYesPaid fromnot statedMulti-touch attributionnot statedAttribution modelsnot statedJourney windownot statedOffline data attributionnot statedRevenue attributionnot statedData warehouse exportnot stated 1/8spec lines stated 7.0
07 Airbridge Free planNoPaid from$40/moMulti-touch attributionYesAttribution modelsmulti touchJourney windownot statedOffline data attributionYesRevenue attributionYesData warehouse exportYes 7/8spec lines stated 6.9
08 AppsFlyer Data Clean Room Free planYesPaid fromnot statedMulti-touch attributionnot statedAttribution modelsnot statedJourney windownot statedOffline data attributionYesRevenue attributionnot statedData warehouse exportnot stated 2/8spec lines stated 6.7
09 Factors.ai Free planNoPaid from$199/moMulti-touch attributionnot statedAttribution modelsnot statedJourney windownot statedOffline data attributionnot statedRevenue attributionnot statedData warehouse exportnot stated 2/8spec lines stated 6.7
10 MarinOne Free planNoPaid from$500/moMulti-touch attributionnot statedAttribution modelsnot statedJourney windownot statedOffline data attributionnot statedRevenue attributionnot statedData warehouse exportnot stated 2/8spec lines stated 6.7
11 Triple Whale Free planYesPaid fromnot statedMulti-touch attributionnot statedAttribution modelsnot statedJourney windownot statedOffline data attributionnot statedRevenue attributionnot statedData warehouse exportnot stated 1/8spec lines stated 6.5
12 Adobe Marketo Engage Free planNoPaid fromnot statedMulti-touch attributionnot statedAttribution modelsnot statedJourney windownot statedOffline data attributionnot statedRevenue attributionnot statedData warehouse exportnot stated 1/8spec lines stated 6.4
13 Factors.ai Free planNoPaid from$199/moMulti-touch attributionnot statedAttribution modelsnot statedJourney windownot statedOffline data attributionnot statedRevenue attributionnot statedData warehouse exportnot stated 2/8spec lines stated 6.3
14 SegmentStream Free plannot statedPaid fromnot statedMulti-touch attributionYesAttribution modelsmulti touchJourney windownot statedOffline data attributionYesRevenue attributionYesData warehouse exportYes 5/8spec lines stated 6.3
15 Wicked Reports Free planNoPaid from$499/moMulti-touch attributionYesAttribution modelsmulti touchJourney window90 daysOffline data attributionYesRevenue attributionYesData warehouse exportYes 8/8spec lines stated 6.3
16 Hyros Free planNoPaid from$69/moMulti-touch attributionYesAttribution modelscustomJourney windownot statedOffline data attributionYesRevenue attributionYesData warehouse exportnot stated 6/8spec lines stated 6.2
17 Northbeam Free planNoPaid fromnot statedMulti-touch attributionnot statedAttribution modelsnot statedJourney windownot statedOffline data attributionnot statedRevenue attributionnot statedData warehouse exportnot stated 1/8spec lines stated 6.2
18 Ruler Analytics Free planNoPaid fromnot statedMulti-touch attributionnot statedAttribution modelsnot statedJourney windownot statedOffline data attributionnot statedRevenue attributionnot statedData warehouse exportnot stated 1/8spec lines stated 6.2
19 CaliberMind Free plannot statedPaid fromnot statedMulti-touch attributionYesAttribution modelsmulti touchJourney windownot statedOffline data attributionYesRevenue attributionYesData warehouse exportYes 5/8spec lines stated 6.1
20 SegMetrics Free planNoPaid from$57/moMulti-touch attributionYesAttribution modelsmulti touchJourney windownot statedOffline data attributionnot statedRevenue attributionYesData warehouse exportnot stated 5/8spec lines stated 6.0
21 Adjust Free planNoPaid fromnot statedMulti-touch attributionYesAttribution modelsmulti touchJourney windownot statedOffline data attributionnot statedRevenue attributionYesData warehouse exportYes 5/8spec lines stated 5.9
22 HockeyStack Free planNoPaid from$1,400/moMulti-touch attributionnot statedAttribution modelsnot statedJourney windownot statedOffline data attributionnot statedRevenue attributionnot statedData warehouse exportnot stated 2/8spec lines stated 5.9
23 Attributy Free planNoPaid from$999/moMulti-touch attributionYesAttribution modelsmulti touchJourney windownot statedOffline data attributionYesRevenue attributionYesData warehouse exportnot stated 6/8spec lines stated 5.8
24 Full Circle Insights Free plannot statedPaid fromnot statedMulti-touch attributionYesAttribution modelsmulti touchJourney windownot statedOffline data attributionYesRevenue attributionYesData warehouse exportnot stated 4/8spec lines stated 5.8
25 Open Attribution Free planYesPaid fromnot statedMulti-touch attributionYesAttribution modelscustomJourney windownot statedOffline data attributionnot statedRevenue attributionYesData warehouse exportnot stated 4/8spec lines stated 5.8
Compare all 25 in a table
| # | Tool | Score | Free plan | From | Free plan | Paid from | Multi-touch attribution | Attribution models |
|---|---|---|---|---|---|---|---|---|
| 1 | Branch Universal Ads | 7.9 | No | — | No | — | Yes | multi_touch |
| 2 | Kochava | 7.7 | Free plan | $500/mo | Yes | 500 /mo | Yes | multi_touch |
| 3 | Tenjin | 7.7 | Free plan | $166.67/mo | Yes | 200 /mo | No | single_touch |
| 4 | Singular | 7.6 | Free plan | Free | Yes | — | Yes | multi_touch |
| 5 | Zobrx | 7.3 | Free plan | $79/mo | Yes | 79 /mo | Yes | multi_touch |
| 6 | Dreamdata | 7.0 | Free plan | Free | Yes | — | — | — |
| 7 | Airbridge | 6.9 | No | $40/mo | No | 40 /mo | Yes | multi_touch |
| 8 | AppsFlyer Data Clean Room | 6.7 | No | — | Yes | — | — | — |
| 9 | Factors.ai | 6.7 | No | $0.50/mo | No | 199 /mo | — | — |
| 10 | MarinOne | 6.7 | No | $500/mo | No | 500 /mo | — | — |
| 11 | Triple Whale | 6.5 | Free plan | Free | Yes | — | — | — |
| 12 | Adobe Marketo Engage | 6.4 | No | — | No | — | — | — |
| 13 | Factors.ai | 6.3 | No | $199/mo | No | 199 /mo | — | — |
| 14 | SegmentStream | 6.3 | No | — | — | — | Yes | multi_touch |
| 15 | Wicked Reports | 6.3 | No | $499/mo | No | 499 /mo | Yes | multi_touch |
| 16 | Hyros | 6.2 | No | $69/mo | No | 69 /mo | Yes | custom |
| 17 | Northbeam | 6.2 | No | — | No | — | — | — |
| 18 | Ruler Analytics | 6.2 | No | $400/mo | No | — | — | — |
| 19 | CaliberMind | 6.1 | No | — | — | — | Yes | multi_touch |
| 20 | SegMetrics | 6.0 | No | $57/mo | No | 57 /mo | Yes | multi_touch |
| 21 | Adjust | 5.9 | No | — | No | — | Yes | multi_touch |
| 22 | HockeyStack | 5.9 | No | $1,400/mo | No | 1,400 /mo | — | — |
| 23 | Attributy | 5.8 | No | $799/mo | No | 999 /mo | Yes | multi_touch |
| 24 | Full Circle Insights | 5.8 | No | — | — | — | Yes | multi_touch |
| 25 | Open Attribution | 5.8 | No | — | Yes | — | Yes | custom |
Is your tool on this list?
Numbered spots on this list can be sponsored, and a sponsored row is labelled as paid.
Questions about this list
Which marketing attribution software is ranked first on Specifiction?
Branch Universal Ads is ranked #1 of 38 with a score of 7.9. Kochava is second and Tenjin third.
How many of these have a free plan?
6 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Factors.ai has the lowest first paid tier we found: $0.50/mo.
How is this list ranked?
Ranked on what each maker publishes, the fullest spec sheet first: how deeply the product is documented, the platforms it runs on, a free tier or trial to test it, and its standing.
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