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SPECIFICTION
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MarinOne

marinsoftware.com

From $500/mo Free trial WebAPIBrowser extension
Visit marinsoftware.com
Spec score 8.6 #1 of 12 in Paid Search Advertising Software

What it is

MarinOne is a SaaS platform for managing and optimizing search, social, and eCommerce advertising across publishers. Its customizable dashboards bring channel performance data together for cross-channel reporting, campaign management, and ROI optimization. Marin Bidding supports spend, efficiency, volume, engagement, and awareness objectives. Budget tools cover planning, forecasts, pacing, dynamic allocation, and bid recommendations; automation includes rules, alerts, workflows, and automated bidding. BI Connect can link reporting to tools such as Tableau and Google Data Studio, and a reporting-only REST API supports connections to client tools or reporting databases. A Google Sheets extension lets users select Marin data from within Sheets. Connect costs $500 a month and includes five data sources, 90 days of backfill, and 24 months of retention. Ascend costs $1,000 a month and One costs $2,000 a month; both list unlimited sources and 365 days of backfill. Marin advertises a 30-day free trial, but there is no free plan. In April 2025, Marin said its board had approved a dissolution and liquidation plan, subject to stockholder approval.

Spec sheet

Product
MarinOne is a unified SaaS platform for measuring, managing, and optimizing search, social, and eCommerce advertising.Read 5 Oct 2026 · investor.marinsoftware.com
Intended users
Marin positions MarinOne for brands and agencies managing advertising across multiple channels and accounts.Read 5 Oct 2026 · marinsoftware.com
Audience
Marin describes the platform as serving digital marketers at brands and agencies.Read 5 Oct 2026 · marinsoftware.com
Trial
Marin advertises a free trial of MarinOne for 30 days.Read 5 Oct 2026 · marinsoftware.com
API
Marin provides a reporting-only REST API for integrating Marin data with client-side tools and internal reporting databases.Read 5 Oct 2026 · marinsoftware.com
Integrations
Marin lists connections across categories including ad platforms, analytics and tracking, CRM, data warehouses, ecommerce, retail media, search, and social.Read 5 Oct 2026 · marinsoftware.com
Security
Marin says it uses commercially reasonable administrative, physical, and electronic safeguards and encryption for information in transit.Read 5 Oct 2026 · marinsoftware.com
Support
Marin lists customer service and support at [email protected].Read 5 Oct 2026 · marinsoftware.com
Headquarters
San Francisco, California, United StatesRead 28 Sep 2026 · marinsoftware.com
Founded
2006Read 28 Sep 2026 · marinsoftware.com
Automation
Advanced rules, scheduled actions, bulk tools, and Python-based scripts support campaign workflows and optimization.Read 5 Oct 2026 · marinsoftware.com
Bidding
Marin Bidding supports spend, efficiency, volume, engagement, and awareness objectives across accounts and publishers.Read 5 Oct 2026 · marinsoftware.com
Budget management
Marin provides budget pacing and dynamic allocation tools to manage spend across campaigns and channels.Read 5 Oct 2026 · marinsoftware.com
Budgeting
MarinOne provides budget planning, cross-publisher forecasting, spend pacing, and bid adjustment recommendations.Read 5 Oct 2026 · marinsoftware.com
Company status
In an April 2025 announcement, Marin said its board approved a plan of dissolution and liquidation, subject to stockholder approval, and described an intended orderly wind-down if approved.Read 5 Oct 2026 · investor.marinsoftware.com
Cross-channel management
MarinOne combines advertising data across publishers to support cross-channel insights, campaign management, and ROI optimization.Read 5 Oct 2026 · marinsoftware.com
Cross-channel reporting
MarinOne consolidates performance marketing data into customizable cross-channel dashboards.Read 5 Oct 2026 · marinsoftware.com
Intraday data limit
Marin’s support article says its intraday data feature is beta and limited to the Search module, with no Social or Ecommerce module support stated there.Read 5 Oct 2026 · support.marinsoftware.com
Plan limits
Connect includes five data sources and 90 days of backfill, while Ascend and One list unlimited sources and 365 days of backfill.Read 5 Oct 2026 · marinsoftware.com
Reporting
Its customizable dashboard consolidates performance data across publishers and channels, and BI Connect supports connections to tools such as Tableau and Google Data Studio.Read 5 Oct 2026 · marinsoftware.com
Reporting API
Marin offers a reporting-only REST API for integrating Marin data with client-side tools and reporting databases.Read 5 Oct 2026 · marinsoftware.com
Spreadsheet extension
Marin offers a Google Sheets extension that lets users select Marin data from within Google Sheets.Read 5 Oct 2026 · marinsoftware.com

Plans and prices

Connect $500 a month Starting at $500/mo; month-to-month 5 data sources · 90 days backfill · 24 months data retention · unlimited users Read 5 Oct 2026 · marinsoftware.com
Ascend $1,000 a month Starting at $1000/mo; 12-month contract Unlimited data sources · 365 days backfill · 36 months data retention · unlimited users Read 5 Oct 2026 · marinsoftware.com
One $2,000 a month Starting at $2000/mo; 12-month contract Unlimited data sources · 365 days backfill · 48 months data retention · unlimited users Read 5 Oct 2026 · marinsoftware.com

Every MarinOne plan and price →

Strong points and limits

Strong points

  • Cross-publisher dashboards consolidate campaign performance.
  • Bidding supports five stated objective types.
  • Budget tools include pacing and dynamic allocation.
  • Google Sheets extension and reporting API are available.

Limits

  • No free plan is listed.
  • Connect is limited to five data sources.
  • Intraday data is beta and Search-only.
  • Marin announced a proposed dissolution and liquidation plan.

Who it suits

MarinOne is positioned for brands and agencies managing advertising across multiple channels and accounts. Its cross-publisher budgeting, bidding, and reporting tools suit teams coordinating campaign performance and spend.

Verdict

MarinOne covers cross-channel campaign management, budgeting, bidding, and reporting, with plan limits that vary by tier. Its announced dissolution plan is important context for prospective customers.

Where Specifiction places it

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