Analytics & Data

Best A/B Testing Tools in 2026

When you’re comparing A/B testing tools, start with the kinds of tests you need and how you’ll target audiences. The entries are ranked, with LaunchDarkly Experimentation, GrowthBook, and Confidence by Spotify among those at the top.

01 Amplitude
It suits teams that need to track events, examine conversion funnels, or review session recordings.

From $995/mo Free plan Web · iOS · Android · API
9.4 Visit Specs
02 AB Tasty
Growth is described for small teams starting experimentation, Pro for businesses scaling it, and Enterprise for large teams, agencies, and enterprises with advanced requirements.

From €1,250/mo Free trial Web · macOS · iOS · Android
9.3 Visit Specs
03 DevCycle
DevCycle suits development teams that want attribute-based releases, staged rollouts, and experiments across client and server applications.

From $625/mo Free plan Web · Windows · macOS · Linux
9.2 Visit Specs
04 GrowthBook
From $40/mo Free plan Open source Web · iOS · Android · API
9.1 Visit Specs
05 Crazy Egg
Crazy Egg suits growth marketers, entrepreneurs, small businesses, agencies, ecommerce companies, and UX/UI designers looking to analyze website behavior.

From $29/mo Free plan Web · API · Browser extension
9.0 Visit Specs
06 ABsmartly
From €5,000/mo Web · Windows · macOS · Linux
8.9 Visit Specs
07 Omniconvert Explore
Explore suits ecommerce brands, D2C businesses and omnichannel retailers running experiments or personalization.

From $167/mo Free plan Web · iOS · Android · API
8.8 Visit Specs
08 Apex
Apex is aimed at e-commerce shops seeking experimentation and personalization across web and mobile.

Free plan Web · iOS · Android · API
8.7 Visit Specs
09 Experimently
It suits teams that want to run experiments and feature flags on infrastructure they manage.

Free plan Open source Web · Windows · macOS · Linux
8.7 Visit Specs
10 Statsig
It suits product and engineering teams that need experiment testing alongside feature controls and product analytics.

From $150/mo Free plan Web · iOS · Android · API
8.7 Visit Specs
11 Zoho PageSense
PageSense suits teams that want to analyze web or mobile activity, run experiments, and examine conversion paths.

From $20/mo Free plan Web · iOS · Android · API
8.6 Visit Specs
12 Confidence by Spotify
It suits product teams running experiments or managing feature rollouts across web and mobile.

From $449/mo Free plan Web · iOS · Android · API
8.5 Visit Specs
13 ABConvert
From $59/mo Free trial Web · API
8.4 Visit Specs
14 Convert Experiences
Convert Experiences suits growth and marketing teams, CRO agencies, developers and ecommerce web managers working on experiments across web and mobile.

From $399/mo Free trial Web · iOS · Android · API
8.4 Visit Specs
15 DashX Experimentation
From $19/mo Free trial Web · iOS · Android · API
8.3 Visit Specs
16 Featureflip
Featureflip is aimed at small teams, indie developers, startups, and consultants.

From $49/mo Free plan Web · macOS · iOS · Android
8.3 Visit Specs
17 ABtesting.ai
From $19/mo Free plan Web · API
8.2 Visit Specs
18 LaunchDarkly Experimentation
From $108.33/mo Free plan Web · iOS · Android · API
8.2 Visit Specs
19 Compose
Compose is aimed at small and mid-sized businesses, as well as agency and internal CRO teams that need web experiments and planning tools.

Free plan Web
8.1 Visit Specs
20 Kameleoon
Kameleoon is suited to marketing, product, and engineering teams running experiments across web, back-end, and mobile experiences.

From $495/mo Free trial Web · iOS · Android · API
8.1 Visit Specs
21 Datadog Experiments
From $450/mo Free trial Web · API
8.0 Visit Specs
22 Mida
Mida suits marketers who want to launch website A/B tests and targeted changes without engineering tickets.

From $299/mo Free plan Web · iOS · Android · API
8.0 Visit Specs
23 Harness Feature Management & Experimentation
Free plan Web · Windows · macOS · Linux
7.9 Visit Specs
24 Conductrics
Conductrics is aimed at product and data teams in data-centric enterprises with complex data, compliance, and technology requirements.

Web · iOS · Android · API
7.8 Visit Specs
25 Monetate
It suits commerce, retail, travel, hospitality, financial-services, healthcare, and communications, media, and technology teams.

Web · iOS · Android · API
7.8 Visit Specs

How this list is ordered. Specifiction scores each tool on how fully its maker documents it, whether its prices are published, where the research puts it, the platforms it runs on and whether it can be tried for free (how we rank). Makers can also buy a numbered place (how Specifiction is paid for).

Compare feature flags, server-side testing, and visual editors, then check whether mobile SDKs and supported platforms fit your setup. Free plans and paid-from pricing add cost context to the feature comparison. The listed criteria can help you weigh experimentation approaches and platform coverage against the work you need to do.

Compare Amplitude and AB Tasty Get a place on this list

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