Best A/B Testing Tools in 2026
Updated
50 A/B testing tools ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
50ranked
0free plans on this page
$10/molowest paid tier
4 Oct 2026last checked
Input list A/B Testing Tools 25 channels on this page · 142 of 200 spec lines stated by the makers
Ch Tool Free planPaid fromTest typesSupported platformsVisual editorServer-side testingMobile SDKAudience targeting Spec sheet Score
26 abtest Free planYesPaid from$10/moTest typesYouTube thumbnail tests; YouTube title testsSupported platformswebVisual editornot statedServer-side testingNoMobile SDKNoAudience targetingNo 7/8spec lines stated 6.1
27 Convert Experiences Free planNoPaid fromnot statedTest typesA/B testing, split URL/redirect testing, multivariate testing, multi-page testing, full-stack/server-side testing, price testing, multi-arm bandit testingSupported platformsweb + mobileVisual editorYesServer-side testingYesMobile SDKYesAudience targetingYes 7/8spec lines stated 6.1
28 DashX Experimentation Free plannot statedPaid fromnot statedTest typesA/B testingSupported platformsweb + mobileVisual editornot statedServer-side testingYesMobile SDKYesAudience targetingYes 5/8spec lines stated 6.1
29 Nativeblocks Free planYesPaid from$9/moTest typesA/B testing; segmented rollouts; personalizationSupported platformsmobileVisual editorYesServer-side testingYesMobile SDKYesAudience targetingYes 8/8spec lines stated 6.1
30 Webtrends Optimize Free planNoPaid fromnot statedTest typesA/B, ABn, full-factorial MVT, fractional-factorial MVT, URL split testing, personalisation/targeting, multi-armed banditsSupported platformsweb + mobileVisual editorYesServer-side testingYesMobile SDKNoAudience targetingYes 7/8spec lines stated 6.1
31 Evolv AI Free planNoPaid fromnot statedTest typesA/B testing, A/B/n testing, multivariate testingSupported platformsweb + mobileVisual editorYesServer-side testingnot statedMobile SDKnot statedAudience targetingYes 5/8spec lines stated 6.0
32 Maxymizely Free planNoPaid fromnot statedTest typesA/B/N testing, multivariate testingSupported platformsweb + mobileVisual editorYesServer-side testingnot statedMobile SDKYesAudience targetingYes 6/8spec lines stated 5.9
33 Segmently Free planYesPaid from$49/moTest typesA/B testing, multivariate testing, split URL testingSupported platformswebVisual editorYesServer-side testingYesMobile SDKNoAudience targetingYes 8/8spec lines stated 5.9
34 SplitPea Free planYesPaid from$29/moTest typesA/B testingSupported platformswebVisual editorYesServer-side testingNoMobile SDKNoAudience targetingNo 8/8spec lines stated 5.8
35 Varify.io Free planNoPaid fromnot statedTest typesA/B testing, Split URL testing, Multi Page Testing, Personalization, full page redesignsSupported platformswebVisual editorYesServer-side testingYesMobile SDKNoAudience targetingYes 7/8spec lines stated 5.8
36 Convertize Free planNoPaid fromnot statedTest typesA/B testing; split URL testingSupported platformswebVisual editorYesServer-side testingNoMobile SDKNoAudience targetingYes 7/8spec lines stated 5.7
37 Iteratist Free planYesPaid from$63/moTest typesA/B, A/B/n, and multi-variant testingSupported platformswebVisual editorYesServer-side testingnot statedMobile SDKnot statedAudience targetingnot stated 5/8spec lines stated 5.7
38 Keak Free plannot statedPaid fromnot statedTest typesA/B testing; URL split testingSupported platformswebVisual editorYesServer-side testingnot statedMobile SDKnot statedAudience targetingYes 4/8spec lines stated 5.7
39 Launch Control Free planYesPaid fromnot statedTest typesA/B testingSupported platformswebVisual editornot statedServer-side testingnot statedMobile SDKnot statedAudience targetingYes 4/8spec lines stated 5.7
40 Nelio A/B Testing Free planYesPaid fromnot statedTest typesA/B, multivariate, page, post, custom post type, headline, template, theme, popup, widget, menu, CSS, JavaScript, PHP, WooCommerce product, WooCommerce bulk sale, heatmapSupported platformswebVisual editorNoServer-side testingnot statedMobile SDKnot statedAudience targetingYes 5/8spec lines stated 5.7
41 Otter Free planNoPaid from$49/moTest typesSplit URL / Redirect, A/B/n, Content Personalization, WordPress Theme TestSupported platformswebVisual editorYesServer-side testingYesMobile SDKnot statedAudience targetingYes 7/8spec lines stated 5.7
42 RunPivot Free planYesPaid from$99/moTest typesA/B testing; Split URL testing; multivariate testing; personalization; sequential testingSupported platformswebVisual editorYesServer-side testingnot statedMobile SDKnot statedAudience targetingYes 6/8spec lines stated 5.7
43 ABConvert Free planNoPaid from$99/moTest typesprice, shipping, URL redirect, template, theme, visual editor, checkoutSupported platformswebVisual editorYesServer-side testingnot statedMobile SDKnot statedAudience targetingYes 6/8spec lines stated 5.6
44 Apertio Free plannot statedPaid fromnot statedTest typesA/B testingSupported platformswebVisual editorNoServer-side testingYesMobile SDKnot statedAudience targetingnot stated 4/8spec lines stated 5.6
45 Compose Free planNoPaid fromnot statedTest typesA/B/n, split URL, split theme, split templateSupported platformswebVisual editorYesServer-side testingNoMobile SDKnot statedAudience targetingYes 6/8spec lines stated 5.6
46 Kaizen Platform Free plannot statedPaid fromnot statedTest typesA/B testingSupported platformswebVisual editornot statedServer-side testingnot statedMobile SDKnot statedAudience targetingnot stated 2/8spec lines stated 5.6
47 Koryla Free planNoPaid from$12/moTest typesA/B experiments, edge route testing, component-level SDK testingSupported platformswebVisual editorNoServer-side testingYesMobile SDKNoAudience targetingnot stated 7/8spec lines stated 5.6
48 Sigmize Free planNoPaid fromnot statedTest typesA/B tests, multivariate tests, split URL tests, personalization campaignsSupported platformswebVisual editorYesServer-side testingnot statedMobile SDKnot statedAudience targetingYes 5/8spec lines stated 5.6
49 ABtesting.ai Free planYesPaid fromnot statedTest typesA/B testing; multivariate testingSupported platformswebVisual editornot statedServer-side testingnot statedMobile SDKnot statedAudience targetingnot stated 3/8spec lines stated 5.5
50 ABExperiment Free planNoPaid fromnot statedTest typesclassic A/B testing; website testing; chatbot and assistant conversation testing; LLM and model testing; vector database testing; retrieval strategy testing; prompt-template testing; data-product optimization; Knob experimentsSupported platformswebVisual editornot statedServer-side testingnot statedMobile SDKnot statedAudience targetingnot stated 3/8spec lines stated 5.4
Compare all 25 in a table
| # | Tool | Score | Free plan | From | Free plan | Paid from | Test types | Supported platforms |
|---|---|---|---|---|---|---|---|---|
| 26 | abtest | 6.1 | No | $10/mo | Yes | 10 /mo | YouTube thumbnail tests; YouTube title tests | web |
| 27 | Convert Experiences | 6.1 | No | — | No | — | A/B testing, split URL/redirect testing, multivariate testing, multi-page testing, full-stack/server-side testing, price testing, multi-arm bandit testing | web_and_mobile |
| 28 | DashX Experimentation | 6.1 | No | — | — | — | A/B testing | web_and_mobile |
| 29 | Nativeblocks | 6.1 | No | — | Yes | 9 /mo | A/B testing; segmented rollouts; personalization | mobile |
| 30 | Webtrends Optimize | 6.1 | No | — | No | — | A/B, ABn, full-factorial MVT, fractional-factorial MVT, URL split testing, personalisation/targeting, multi-armed bandits | web_and_mobile |
| 31 | Evolv AI | 6.0 | No | — | No | — | A/B testing, A/B/n testing, multivariate testing | web_and_mobile |
| 32 | Maxymizely | 5.9 | No | — | No | — | A/B/N testing, multivariate testing | web_and_mobile |
| 33 | Segmently | 5.9 | No | — | Yes | 49 /mo | A/B testing, multivariate testing, split URL testing | web |
| 34 | SplitPea | 5.8 | No | — | Yes | 29 /mo | A/B testing | web |
| 35 | Varify.io | 5.8 | No | — | No | — | A/B testing, Split URL testing, Multi Page Testing, Personalization, full page redesigns | web |
| 36 | Convertize | 5.7 | No | — | No | — | A/B testing; split URL testing | web |
| 37 | Iteratist | 5.7 | No | — | Yes | 63 /mo | A/B, A/B/n, and multi-variant testing | web |
| 38 | Keak | 5.7 | No | — | — | — | A/B testing; URL split testing | web |
| 39 | Launch Control | 5.7 | No | — | Yes | — | A/B testing | web |
| 40 | Nelio A/B Testing | 5.7 | No | — | Yes | — | A/B, multivariate, page, post, custom post type, headline, template, theme, popup, widget, menu, CSS, JavaScript, PHP, WooCommerce product, WooCommerce bulk sale, heatmap | web |
| 41 | Otter | 5.7 | No | — | No | 49 /mo | Split URL / Redirect, A/B/n, Content Personalization, WordPress Theme Test | web |
| 42 | RunPivot | 5.7 | No | — | Yes | 99 /mo | A/B testing; Split URL testing; multivariate testing; personalization; sequential testing | web |
| 43 | ABConvert | 5.6 | No | — | No | 99 /mo | price, shipping, URL redirect, template, theme, visual editor, checkout | web |
| 44 | Apertio | 5.6 | No | — | — | — | A/B testing | web |
| 45 | Compose | 5.6 | No | — | No | — | A/B/n, split URL, split theme, split template | web |
| 46 | Kaizen Platform | 5.6 | No | — | — | — | A/B testing | web |
| 47 | Koryla | 5.6 | No | — | No | 12 /mo | A/B experiments, edge route testing, component-level SDK testing | web |
| 48 | Sigmize | 5.6 | No | — | No | — | A/B tests, multivariate tests, split URL tests, personalization campaigns | web |
| 49 | ABtesting.ai | 5.5 | No | — | Yes | — | A/B testing; multivariate testing | web |
| 50 | ABExperiment | 5.4 | No | — | No | — | classic A/B testing; website testing; chatbot and assistant conversation testing; LLM and model testing; vector database testing; retrieval strategy testing; prompt-template testing; data-product optimization; Knob experiments | web |
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