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SPECIFICTION
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Dynamic Yield

dynamicyield.com

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What it is

Dynamic Yield’s Experience OS helps teams build, test, and scale personalized digital experiences across a customer journey. The platform provides segmentation, targeting, recommendations, journey orchestration, search, optimization, and AI capabilities across web, app, email, SMS, and other channels. Its AI is described as converting customer signals into predictions, recommendations, and next-best actions. Experience APIs support web-script implementations, API implementations, and API-only deployments across websites, apps, offline properties, and other channels. Listed testing options include A/B testing, dynamic allocation, and affinity allocation. A visual editor, server-side testing, mobile SDK, audience targeting, and feature flags are included. Integrations combine prebuilt connections, open APIs, SDKs, and more than 65 certified technology and agency partners. Dynamic Yield supports Android, iOS, web, and API access. It was founded in 2012 and is headquartered in Tel Aviv. Pricing is paid and available on request.

Spec sheet

Product
Experience OS helps teams build, test, and scale personalized digital experiences across the customer journey.Read 9 Oct 2026 · mastercard.com
Audience
The maker presents Dynamic Yield as a solution for marketers and describes use by global brands across industries.Read 9 Oct 2026 · mastercard.com
Integrations
The platform offers prebuilt integrations, open APIs, and SDKs, and its site lists more than 65 certified technology and agency partners.Read 9 Oct 2026 · mastercard.com
Security
The security page describes multi-factor authentication, vulnerability management, penetration testing, AWS hosting, and continuous security monitoring.Read 9 Oct 2026 · mastercard.com
Compliance
The compliance page lists GDPR, SOC 2 Type II, CCPA, ISO 27001, ISO 27017, ISO 27018, and ISO 27701.Read 9 Oct 2026 · mastercard.com
Support
Dynamic Yield describes customer success services that combine customer success expertise with product knowledge.Read 9 Oct 2026 · mastercard.com
Headquarters
Tel Aviv, IsraelRead 28 Sep 2026 · dynamicyield.com
Founded
2012Read 28 Sep 2026 · dynamicyield.com
AI
Dynamic Yield says its AI can turn customer signals into predictions, recommendations, and next-best actions.Read 9 Oct 2026 · mastercard.com
APIs
Experience APIs support web-script plus API implementations and API-only deployments across websites, apps, offline properties, and other channels.Read 9 Oct 2026 · mastercard.com
Channels
Experience OS supports personalized experiences across web, app, email, SMS, and other channels.Read 9 Oct 2026 · mastercard.com
Personalization
The platform includes segmentation, targeting, recommendations, journey orchestration, search, optimization, and AI capabilities.Read 9 Oct 2026 · mastercard.com
Scale
The product page says Dynamic Yield delivers more than 80 million personalized sessions daily.Read 9 Oct 2026 · mastercard.com

Plans and prices

Dynamic Yield Priced on request Contact sales for pricing Read 9 Oct 2026 · mastercard.com

Every Dynamic Yield plan and price →

Strong points and limits

Strong points

  • A/B, dynamic, and affinity allocation testing
  • Visual editor and server-side testing
  • Mobile SDK with Android and iOS support
  • Audience targeting and feature flags
  • APIs for web, app, and offline deployments

Limits

  • Pricing requires contacting sales
  • Paid model has no listed free plan
  • Broad capabilities may require integration work
  • No specific plan tiers are listed

Who it suits

It suits marketers and teams managing personalized experiences across web, mobile, and additional channels. Its testing, targeting, APIs, and integrations support organizations working across multiple customer touchpoints.

Verdict

Dynamic Yield brings experimentation, personalization, audience selection, and feature control into one cross-channel platform. Buyers must request pricing and assess which APIs, SDKs, and testing methods match their deployment.

Where Specifiction places it

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