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Omniconvert Explore

omniconvert.com

From $167/mo Free plan WebiOSAndroidAPISelf-hostedBrowser extension
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Spec score 8.9 #4 of 39 in Conversion Rate Optimization Software

What it is

Omniconvert Explore is an A/B testing and conversion-rate optimization platform for ecommerce brands. It supports A/B, multivariate, server-side and split URL tests, plus personalization and on-site surveys, with unlimited simultaneous A/B tests. More than 40 segmentation options include geography, device, operating system, referral source, cookies, UTM tags and custom JavaScript rules. The reporting dashboard tracks conversion trends, revenue per visitor, chance-to-win and cumulative views in real time, and can export branded PDFs. Editors include code and WYSIWYG visual tools, plus a Chrome A/B Editor plugin. The API provides experiment results and metadata for BI, reporting and custom applications. Integrations span analytics platforms, CRMs, ESPs and ecommerce platforms directly or through Zapier. The free offer provides full Explore access for experiments involving up to 50,000 website visitors, without a time limit or credit-card requirement. When a monthly visitor quota is exceeded, the service says it emails the customer and pauses experiments until the next billing cycle or an upgrade. The FREE plan costs nothing.

Spec sheet

What it does
Explore is an ecommerce conversion-rate-optimization platform combining A/B, multivariate and server-side experiments, personalization and onsite surveys, with results measured in revenue per visitor.Read 15 Oct 2026 · omniconvert.com
API
The Explore API exposes experiment metadata and results for business-intelligence reports and custom applications.Read 15 Oct 2026 · omniconvert.com
Integrations
Officially listed integrations include GA4, Google Tag Manager, Shopify, Vtex, Reveal, Hotjar, Campaign Monitor, Piwik and Zapier.Read 15 Oct 2026 · omniconvert.com
Support
Omniconvert says every plan includes 24x7 support with a one-hour response time by phone, email or chat, plus a dedicated account manager.Read 1 Oct 2026 · omniconvert.com
Headquarters
Bucharest, RomaniaRead 23 Sep 2026 · omniconvert.com
Founded
2013Read 23 Sep 2026 · omniconvert.com
A/B testing
The product supports unlimited simultaneous A/B/n tests, mutually exclusive rules and automatic visitor assignment.Read 15 Oct 2026 · omniconvert.com
Company headquarters
The maker identifies its legal entity as Omniconvert SRL at Vasile Stroescu 14 in Bucharest, Romania.Read 15 Oct 2026 · omniconvert.com
Company history
Omniconvert says it was founded in 2013, changed from Marketizator in 2016 after a €1 million Catalyst Romania investment, became profitable in 2023 and remains independent.Read 15 Oct 2026 · omniconvert.com
Company size
LinkedIn lists Omniconvert as a privately held technology company with 11–50 employees.Read 15 Oct 2026 · linkedin.com
Documentation
The help center covers installation, Shopify and Google Tag Manager setup, GDPR, cookies, experiments, integrations, troubleshooting and developer topics.Read 15 Oct 2026 · help.omniconvert.com
Editors
Explore includes a code editor, a WYSIWYG visual editor and a Chrome A/B Editor plugin.Read 1 Oct 2026 · omniconvert.com
Experiment types
Explore supports A/B, multivariate, server-side and split URL tests, plus personalization and on-site surveys.Read 1 Oct 2026 · omniconvert.com
Free offer limit
The free offer provides full Explore access for experiments involving up to 50,000 website visitors and is not time-based.Read 1 Oct 2026 · omniconvert.com
Goals and metrics
Explore supports unlimited goals and metrics, including conversion rate, revenue per visitor, customer lifetime value, bounce rate, engagement and custom KPIs.Read 15 Oct 2026 · omniconvert.com
Google Analytics integration
The GA4 integration sends an Omniconvert event with Exp_Name and Exp_Var parameters and supports client-side or server-side tracking.Read 1 Oct 2026 · help.omniconvert.com
Hosting model
TrustRadius classifies Explore as SaaS with cloud deployment; no self-hosted option is listed.Read 15 Oct 2026 · trustradius.com
Limit: complaints
Trustpilot complaints include lag, missing features, weak integration help, UTM links treated as separate pages and identical pricing for A/B tests and popups.Read 15 Oct 2026 · trustpilot.com
Limit: editor and reporting gaps
G2 reviewers mention fiddly edits on dynamic pages, occasional changes that do not persist, slow significance on low traffic and a desire for richer visual reports.Read 15 Oct 2026 · g2.com
Limit: learning curve
Reviewers report that onboarding can be difficult, the interface feels dated or overwhelming and personalization may need technical assistance.Read 15 Oct 2026 · trustradius.com
Mobile testing
Native iOS and Android experimentation uses Swift and Kotlin SDKs for screens, controls, onboarding, gestures, purchases and analytics.Read 15 Oct 2026 · omniconvert.com
Personalization
Personalization can use page variables, custom customer attributes, real-time behavior, dynamic text replacement and ready-made overlays.Read 15 Oct 2026 · omniconvert.com
Praise: managed services
Trustpilot reviewers describe the managed-services team as proactive in research, hypothesis design, implementation and optimization guidance.Read 15 Oct 2026 · trustpilot.com
Praise: usability and support
Reviewers repeatedly praise quick experiment setup, intuitive visual editing, clear reports, strong targeting and responsive human support.Read 15 Oct 2026 · g2.com
Privacy controls
GDPR settings support consent capture, deletion, revocation, opt-out URLs and suppression of experiments when consent is absent.Read 15 Oct 2026 · help.omniconvert.com
Product purpose
Omniconvert Explore is an A/B testing and CRO platform for ecommerce brands.Read 1 Oct 2026 · omniconvert.com
Quality assurance
QA tools include device previews, shareable review links, cache bypass, URL previews, script blocking and an on-page debugger.Read 15 Oct 2026 · omniconvert.com
Rating on Capterra
4.1 out of 5 from 18 reviews.Read 15 Oct 2026 · capterra.com
Rating on Chrome Web Store
5.0 out of 5 from 1 rating.Read 15 Oct 2026 · chromewebstore.google.com
Rating on G2
4.6 out of 5 from 193 reviews.Read 15 Oct 2026 · g2.com
Rating on Gartner Peer Insights
5.0 out of 5 from 1 rating.Read 15 Oct 2026 · gartner.com
Rating on GetApp
4.1 out of 5 from 18 reviews.Read 15 Oct 2026 · getapp.com
Rating on Shopify App Store
0.0 out of 5 from 0 reviews.Read 15 Oct 2026 · apps.shopify.com
Rating on Trustpilot
4.3 out of 5 from 10 reviews.Read 15 Oct 2026 · trustpilot.com
Rating on TrustRadius
8 out of 10 from 5 reviews.Read 15 Oct 2026 · trustradius.com
Reporting
Reporting includes conversion trends, revenue-per-visitor analysis, chance-to-win statistics, cumulative views, attribution models and PDF export.Read 15 Oct 2026 · omniconvert.com
SDKs
Server-side SDKs are available for PHP through Packagist, TypeScript/Node through npm and Kotlin through Maven Central.Read 15 Oct 2026 · omniconvert.com
Security and compliance
Omniconvert identifies itself as a GDPR data processor, requires industry-appropriate technical measures and provides audit cooperation language.Read 15 Oct 2026 · omniconvert.com
Security and privacy
Omniconvert describes GDPR compliance measures including HTTPS for sensitive pages, penetration tests, restricted server access, consent logging and audit logs.Read 1 Oct 2026 · omniconvert.com
Segmentation
Its targeting engine offers more than 40 conditions, including geography, device, operating system, URL, cookies, UTM data, custom JavaScript and behavioral triggers.Read 15 Oct 2026 · omniconvert.com
Service availability
Omniconvert's service terms state a 99.9% uptime guarantee, excluding scheduled maintenance, force majeure and client-caused outages.Read 1 Oct 2026 · omniconvert.com
Shopify pricing tests
Shopify experiments can test product or variant prices, price messaging and customer segments using Shopify Functions, Pixel and an anti-flicker timeout.Read 15 Oct 2026 · omniconvert.com
Split URL testing
Split tests can redirect traffic to different URLs with configurable allocation and experiment priority.Read 15 Oct 2026 · omniconvert.com
Support commitment
The official pricing page advertises 24x7 support with a one-hour response target by phone, email or chat and a dedicated account manager.Read 15 Oct 2026 · omniconvert.com
Target customers
Omniconvert says it focuses on D2C brands, ecommerce businesses and omnichannel retailers.Read 1 Oct 2026 · omniconvert.com
Testing limit
Explore allows unlimited simultaneous A/B tests.Read 1 Oct 2026 · omniconvert.com
Traffic overage
When a monthly visitor quota is exceeded, Omniconvert says it emails the customer and pauses running experiments until the next billing cycle or an upgrade.Read 1 Oct 2026 · omniconvert.com
Visual and code editors
Users can build variations with a Chrome visual editor or HTML, CSS, JavaScript, jQuery and stored custom code.Read 15 Oct 2026 · omniconvert.com

Plans and prices

Free Free 50,000 tested visitors · full Explore feature set · no credit card Read 15 Oct 2026 · omniconvert.com
FREE Free 50,000 website visitors · full Explore feature set · no credit card required Read 1 Oct 2026 · omniconvert.com
Explore annual subscription $167 a month billed yearly Explore platform Read 15 Oct 2026 · capterra.com
100,000 tested views $245 a month per month Cloud deployment Read 15 Oct 2026 · trustradius.com
Explore Platform $320 a month per month 30-minute onboarding · A/B testing · segmentation · API · mobile website testing · multiple websites · 4-hour support · overlays · unlimited subaccounts · personalization · surveys Read 15 Oct 2026 · getapp.com
700,000 tested views $1,293 a month per month Cloud deployment Read 15 Oct 2026 · trustradius.com
5,000,000 tested views $4,658 a month per month Cloud deployment Read 15 Oct 2026 · trustradius.com

Every Omniconvert Explore plan and price →

Strong points and limits

Strong points

  • Unlimited simultaneous A/B tests
  • More than 40 segmentation options
  • Free offer has no time limit or credit-card requirement
  • Real-time reporting with branded PDF export

Limits

  • Experiments pause after exceeding the monthly visitor quota
  • Free offer is limited to 50,000 website visitors

Who it suits

Explore suits ecommerce brands, D2C businesses and omnichannel retailers running experiments or personalization. Its free offer is for experiments involving up to 50,000 website visitors.

Verdict

Explore provides a broad set of testing types, segmentation options and reporting tools, including a no-time-limit free offer. Keep the 50,000-visitor limit in view: exceeding the monthly quota pauses running experiments until the next cycle or an upgrade.

Where Specifiction places it

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