AB Tasty vs Omniconvert Explore
AB Tasty
wingify.com
Omniconvert Explore
omniconvert.comSide by side
| Figure | AB Tasty | Omniconvert Explore |
|---|---|---|
| Price from | €1,250/mo | $167/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | Yes |
| Plans published | 5 | 7 |
| Spec score · Conversion Rate Optimization Software | 9.3 (#1) | 8.9 (#4) |
| Spec score · A/B Testing Tools | 9.3 (#2) | 8.8 (#7) |
| Company size | LinkedIn lists Wingify as privately held with 501–1,000 employees and headquarters in Delhi, India. | LinkedIn lists Omniconvert as a privately held technology company with 11–50 employees. |
| Documentation | The documentation site includes onboarding, implementation, integrations, SDK/API references, release notes, statistical calculators, troubleshooting and a user community. | The help center covers installation, Shopify and Google Tag Manager setup, GDPR, cookies, experiments, integrations, troubleshooting and developer topics. |
| Integrations | The Integration Hub exchanges campaign data with analytics tools, imports CRM/DMP audiences and exports data to warehouses; Google Analytics and Shopify guides are provided. | Officially listed integrations include GA4, Google Tag Manager, Shopify, Vtex, Reveal, Hotjar, Campaign Monitor, Piwik and Zapier. |
| Personalization | Personalization features include segment building, campaign prioritization, recommendation APIs, real-time adaptive personalization, emotional segmentation and AI targeting. | Personalization can use page variables, custom customer attributes, real-time behavior, dynamic text replacement and ready-made overlays. |
| Product purpose | AB Tasty offers experimentation, personalization, feature management, mobile app testing, and analytics capabilities. | Omniconvert Explore is an A/B testing and CRO platform for ecommerce brands. |
| Rating on Capterra | 4.6 out of 5 from 11 reviews | 4.1 out of 5 from 18 reviews. |
| Rating on G2 | 4.4 out of 5 from 418 reviews | 4.6 out of 5 from 193 reviews. |
| Rating on Gartner Peer Insights | 4.4 out of 5 from 32 ratings | 5.0 out of 5 from 1 rating. |
| Rating on GetApp | 4.6 out of 5 from 11 reviews | 4.1 out of 5 from 18 reviews. |
| Rating on TrustRadius | 8.6 out of 10 from 93 reviews and ratings | 8 out of 10 from 5 reviews. |
| SDKs | Developer documentation lists JavaScript, React, Angular, iOS, Android, React Native, Flutter, Java, .NET, PHP, Python and Go SDKs. | Server-side SDKs are available for PHP through Packagist, TypeScript/Node through npm and Kotlin through Maven Central. |
| Support | Growth includes basic support, Pro includes advanced support, and Enterprise includes 24x7 support. | Omniconvert says every plan includes 24x7 support with a one-hour response time by phone, email or chat, plus a dedicated account manager. |
| What it does | AB Tasty is a SaaS platform for autonomous A/B and multivariate testing, reporting, segmentation and website personalization. | Explore is an ecommerce conversion-rate-optimization platform combining A/B, multivariate and server-side experiments, personalization and onsite surveys, with results measured in revenue per visitor. |
Plans
AB Tasty
- Basic€15,000 a year
- CustomPriced on request
- EnterprisePriced on request
- GrowthPriced on request
- ProPriced on request
Omniconvert Explore
- FreeFree
- FREEFree
- Explore annual subscription$167 a month
- 100,000 tested views$245 a month
- Explore Platform$320 a month
- 700,000 tested views$1,293 a month
- 5,000,000 tested views$4,658 a month
In their own words
AB Tasty
AB Tasty offers experimentation, personalization, feature management, mobile app testing, and analytics for web and mobile. Web Experimentation & Rollout includes A/B/n, split URL, and multivariate tests; other listed test types include multi-page, cross-domain, and device-specific testing. Growth has visual and code editors, unlimited experiments, variations, and metrics, along with multi-arm bandit and rollout campaigns. Growth includes one workspace and one domain with basic support. Pro includes three workspaces and domains, advanced support, and pull-based integrations. Enterprise includes five workspaces and domains, 24x7 support, single sign-on, API access, self hosting, and an approval workflow. SDK documentation covers web, mobile, and server environments, with options including JavaScript, React, Angular, iOS, Android, React Native, Flutter, Java, .NET, PHP, Python, and Go. A 30-day free trial is available with no credit card required. Pricing is on request. AB Tasty and VWO united under the Wingify brand in 2026 and continue to support both platforms.
Omniconvert Explore
Omniconvert Explore is an A/B testing and conversion-rate optimization platform for ecommerce brands. It supports A/B, multivariate, server-side and split URL tests, plus personalization and on-site surveys, with unlimited simultaneous A/B tests. More than 40 segmentation options include geography, device, operating system, referral source, cookies, UTM tags and custom JavaScript rules. The reporting dashboard tracks conversion trends, revenue per visitor, chance-to-win and cumulative views in real time, and can export branded PDFs. Editors include code and WYSIWYG visual tools, plus a Chrome A/B Editor plugin. The API provides experiment results and metadata for BI, reporting and custom applications. Integrations span analytics platforms, CRMs, ESPs and ecommerce platforms directly or through Zapier. The free offer provides full Explore access for experiments involving up to 50,000 website visitors, without a time limit or credit-card requirement. When a monthly visitor quota is exceeded, the service says it emails the customer and pauses experiments until the next billing cycle or an upgrade. The FREE plan costs nothing.