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AB Tasty

wingify.com

From €1,250/mo Free trial WebmacOSiOSAndroidAPISelf-hosted
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Spec score 9.3 #1 of 39 in Conversion Rate Optimization Software

What it is

AB Tasty offers experimentation, personalization, feature management, mobile app testing, and analytics for web and mobile. Web Experimentation & Rollout includes A/B/n, split URL, and multivariate tests; other listed test types include multi-page, cross-domain, and device-specific testing. Growth has visual and code editors, unlimited experiments, variations, and metrics, along with multi-arm bandit and rollout campaigns. Growth includes one workspace and one domain with basic support. Pro includes three workspaces and domains, advanced support, and pull-based integrations. Enterprise includes five workspaces and domains, 24x7 support, single sign-on, API access, self hosting, and an approval workflow. SDK documentation covers web, mobile, and server environments, with options including JavaScript, React, Angular, iOS, Android, React Native, Flutter, Java, .NET, PHP, Python, and Go. A 30-day free trial is available with no credit card required. Pricing is on request. AB Tasty and VWO united under the Wingify brand in 2026 and continue to support both platforms.

Spec sheet

What it does
AB Tasty is a SaaS platform for autonomous A/B and multivariate testing, reporting, segmentation and website personalization.Read 15 Oct 2026 · getapp.com
Trial
The pricing page offers a 30-day free trial with no credit card required.Read 5 Oct 2026 · wingify.com
Integrations
The Integration Hub exchanges campaign data with analytics tools, imports CRM/DMP audiences and exports data to warehouses; Google Analytics and Shopify guides are provided.Read 15 Oct 2026 · docs.abtasty.com
Security
The current platform page lists SOC 2, CCPA, HIPAA, PCI DSS, ISO 27001, GDPR, ISO 27701, ISO 27017, ISO 27018, ISO 45001 and ISO 14001 badges.Read 15 Oct 2026 · wingify.com
Support
Growth includes basic support, Pro includes advanced support, and Enterprise includes 24x7 support.Read 5 Oct 2026 · wingify.com
AI
AB Tasty advertises an AI suite for campaign planning, building, analysis and recommendations tailored to experiment context.Read 15 Oct 2026 · abtasty.com
Android SDK
The Android documentation lists Flagship SDK 4.0.0-beta2 as latest and describes Decision API integration, tracking batching, flags and Emotion AI.Read 15 Oct 2026 · docs.abtasty.com
Chrome extension
The Chrome extension opens the visual editor, injects tags, clears cookies, enables debug mode and displays tag and campaign status.Read 15 Oct 2026 · docs.abtasty.com
Company founding
LinkedIn lists Wingify as founded in 2010, while Wingify's merger announcement says AB Tasty was founded in Paris in 2014.Read 15 Oct 2026 · linkedin.com
Company size
LinkedIn lists Wingify as privately held with 501–1,000 employees and headquarters in Delhi, India.Read 15 Oct 2026 · linkedin.com
Company update
AB Tasty and VWO united under the Wingify brand in 2026 while continuing to support the AB Tasty and VWO platforms.Read 5 Oct 2026 · wingify.com
Custom integrations
Documentation lists a Universal Data Connector, custom push and pull connectors, a public API, OneTrust, Lead Forensics, Clearbit and Celebrus integrations.Read 15 Oct 2026 · docs.abtasty.com
Data residency
Wingify says customer data centers are available in the United States, European Union and India, with a global CDN spanning ten locations.Read 15 Oct 2026 · wingify.com
Decision API
The Decision API can be deployed on premises, but event collection remains hosted by AB Tasty and is batch-sent to its cloud service.Read 15 Oct 2026 · docs.abtasty.com
Documentation
The documentation site includes onboarding, implementation, integrations, SDK/API references, release notes, statistical calculators, troubleshooting and a user community.Read 15 Oct 2026 · docs.abtasty.com
Editors and campaign limits
Growth includes visual and code editors and lists unlimited experiments, variations, and metrics.Read 5 Oct 2026 · wingify.com
Enterprise controls
The Enterprise plan lists single sign-on, API access, self hosting, and an approval workflow.Read 5 Oct 2026 · wingify.com
Experimentation
The platform provides A/B/n, multivariate, split-URL and server-side experiments, real-time results, unlimited variations, multiple goals, traffic allocation and SPA support.Read 15 Oct 2026 · abtasty.com
Feature management
Feature experimentation supports flags, progressive deployment, automatic rollback, user targeting and server-side experiments.Read 15 Oct 2026 · abtasty.com
Feature rollouts
The platform lists multi-arm bandit and rollout campaigns in the Growth plan.Read 5 Oct 2026 · wingify.com
Funding
Crunchbase lists six AB Tasty investors, including Crédit Mutuel Innovation and Omnes Capital, and identifies a Series C as the last funding round.Read 15 Oct 2026 · crunchbase.com
Intended teams
The pricing page describes Growth as for small teams getting started with experimentation, Pro for businesses scaling experimentation, and Enterprise for large teams, agencies, and enterprises with advanced requirements.Read 5 Oct 2026 · wingify.com
iOS requirements
The iOS SDK requires a native Swift or Objective-C app, supports Swift 5+, SwiftUI, iOS 11+, tvOS 11+, macOS 10.13+ and watchOS 5+, with stable version 4.0.0 listed.Read 15 Oct 2026 · docs.abtasty.com
License evidence
Public Flagship repositories associated with AB Tasty list Apache-2.0 and MIT licenses, including the Decision API and iOS SDK repositories.Read 15 Oct 2026 · github.com
Limit: integrations and QA
TrustRadius reviewers cite GA4 integration shortcomings, difficult QA and weaker mobile QA.Read 15 Oct 2026 · trustradius.com
Limit: pricing
G2 reviewers say pricing can be expensive for startups and that the product fits mid-sized or enterprise organizations better.Read 15 Oct 2026 · g2.com
Limit: reporting
TrustRadius reviewers mention reporting limitations, data-transparency concerns and occasional inaccurate information requiring manual correction.Read 15 Oct 2026 · trustradius.com
Limit: setup complexity
Reviewers report that complex components, custom tracking and audience configuration can require substantial upfront effort and have a learning curve.Read 15 Oct 2026 · g2.com
News: merger
On January 20, 2026, AB Tasty announced an agreement to combine with VWO under Wingify, with the combined business exceeding $100 million in annual revenue and 4,000 customers.Read 15 Oct 2026 · wingify.com
Personalization
Personalization features include segment building, campaign prioritization, recommendation APIs, real-time adaptive personalization, emotional segmentation and AI targeting.Read 15 Oct 2026 · abtasty.com
Praise: ease of use
G2 reviewers repeatedly praise the visual editor, quick test creation and ability to work with little developer involvement.Read 15 Oct 2026 · g2.com
Praise: support
G2 and TrustRadius reviewers frequently describe onboarding, customer success and response times as helpful or fast.Read 15 Oct 2026 · g2.com
Pricing model
Wingify says pricing is custom and based on factors including monthly active users, selected products and plans, and implementation scope.Read 5 Oct 2026 · wingify.com
Product purpose
AB Tasty offers experimentation, personalization, feature management, mobile app testing, and analytics capabilities.Read 5 Oct 2026 · wingify.com
Rating on Capterra
4.6 out of 5 from 11 reviewsRead 15 Oct 2026 · capterra.com
Rating on G2
4.4 out of 5 from 418 reviewsRead 15 Oct 2026 · g2.com
Rating on Gartner Peer Insights
4.4 out of 5 from 32 ratingsRead 15 Oct 2026 · gartner.com
Rating on GetApp
4.6 out of 5 from 11 reviewsRead 15 Oct 2026 · getapp.com
Rating on TrustRadius
8.6 out of 10 from 93 reviews and ratingsRead 15 Oct 2026 · trustradius.com
SDK platforms
Documented SDK options include JavaScript, React, Angular, iOS, Android, React Native, Flutter, Java, .NET, PHP, Python, and Go.Read 5 Oct 2026 · docs.abtasty.com
SDKs
Developer documentation lists JavaScript, React, Angular, iOS, Android, React Native, Flutter, Java, .NET, PHP, Python and Go SDKs.Read 15 Oct 2026 · docs.abtasty.com
Self-hosted tag
Customers may host the tag on a private CDN, but must also host dynamic dependencies and keep refresh latency at five minutes or less.Read 15 Oct 2026 · docs.abtasty.com
Statistics
Its experimentation suite includes Bayesian, frequentist and sequential statistical engines, a test-duration calculator and RevenueIQ ROI analysis.Read 15 Oct 2026 · abtasty.com
Visual editor
A WYSIWYG editor lets teams alter pages and add widgets without writing extensive code.Read 15 Oct 2026 · docs.abtasty.com
Web experimentation
The Web Experimentation & Rollout offering includes A/B/n, split URL, and multivariate tests.Read 5 Oct 2026 · wingify.com

Plans and prices

Basic €15,000 a year per year One listed plan; free trial shown Read 15 Oct 2026 · capterra.com
Custom Priced on request Pricing varies by traffic/MAUs, products, plans and implementation scope Read 15 Oct 2026 · wingify.com
Enterprise Priced on request Unlimited experiments, variations & metrics · 5 workspaces · 5 domains · 24x7 support · SSO · API access · Self hosting Read 5 Oct 2026 · wingify.com
Growth Priced on request Unlimited experiments, variations & metrics · 1 workspace · 1 domain · Basic support Read 5 Oct 2026 · wingify.com
Pro Priced on request Unlimited experiments, variations & metrics · 3 workspaces · 3 domains · Advanced support Read 5 Oct 2026 · wingify.com

Every AB Tasty plan and price →

Strong points and limits

Strong points

  • Includes A/B/n, split URL, and multivariate tests
  • Growth lists unlimited experiments, variations, and metrics
  • SDK options cover web, mobile, and server environments
  • 30-day free trial requires no credit card

Limits

  • Pricing is available on request
  • Growth includes one workspace and one domain
  • Only Enterprise lists 24x7 support

Who it suits

Growth is described for small teams starting experimentation, Pro for businesses scaling it, and Enterprise for large teams, agencies, and enterprises with advanced requirements. Teams building for web, mobile, or server environments can use the documented SDK options.

AB Tasty in depth

Read the full write-up

AB Tasty is an experimentation and rollout platform spanning websites, mobile apps, and server environments. It suits teams that want testing, personalization, feature flags, and release controls in one program. Its broad delivery options are balanced by custom pricing on every paid tier, so fit must be judged by requirements before budget.

Overview

AB Tasty combines experimentation, personalization, feature management, and analytics. Web Experimentation & Rollout covers A/B/n, split-URL, and multivariate tests, while the wider catalogue supports multi-page, cross-domain, and device-specific testing. That range is useful for organizations optimizing complete journeys or several properties rather than only individual pages.

AB Tasty and VWO united under the Wingify brand in 2026 while continuing to support both platforms. Deployments span Android, iOS, web, API, and self-hosted environments, allowing teams to place testing and rollout capabilities where their products run.

Key features

Experiment design and rollout

Growth provides visual and code editors with unlimited experiments, variations, and metrics. That removes a campaign-capacity constraint for small teams, although the plan permits only one workspace and one domain. Multi-arm bandit and rollout campaigns are included, so teams can compare alternatives and manage releases from the same tier.

Feature flags, audience targeting, server-side testing, and mobile SDK support extend AB Tasty beyond browser experiments. Pro adds pull-based integrations. Documented SDKs cover JavaScript, React, Angular, iOS, Android, React Native, Flutter, Java,.NET, PHP, Python, and Go, giving engineering teams choices across common web, mobile, and backend stacks.

Governance and security

Enterprise adds single sign-on, API access, self hosting, and an approval workflow. Those controls fit organizations that need formal release governance or infrastructure control, but they are not part of the lower tiers. Wingify identifies ISO 27001:2022, ISO 27701:2019, ISO 27017:2015, ISO 27018:2019, PCI DSS v4.0.2, and SOC 2 Type II certifications, which may help security teams assess adoption.

Pricing

AB Tasty uses custom pricing for all three paid plans, so there is no published amount for direct cost comparison.

Growth

Growth is aimed at small teams beginning experimentation. It includes unlimited experiments, variations, and metrics, visual and code editors, multi-arm bandit and rollout campaigns, one workspace, one domain, and basic support. It is the sensible starting point when one team operates one principal property; agencies or organizations needing separate workspaces will outgrow its allocation.

Pro

Pro targets businesses scaling experimentation. It keeps unlimited experiments, variations, and metrics, expands capacity to three workspaces and three domains, adds pull-based integrations, and provides advanced support. Choose it when multiple properties or teams justify the extra administrative room; custom pricing still requires a sales discussion.

Enterprise

Enterprise is for large teams, agencies, and enterprises with advanced requirements. It allows five workspaces and five domains, includes 24x7 support, and adds SSO, API access, and self hosting. Those benefits address governance and operational coverage rather than simply increasing test volume, making the tier appropriate for controlled, distributed programs.

A 30-day trial is available without a credit card. The trial offers a way to evaluate workflows before committing, but no published renewal or post-trial price is provided.

Platforms

AB Tasty supports Android, iOS, web, API, and self-hosted deployments. SDK documentation spans JavaScript, React, Angular, iOS, Android, React Native, Flutter, Java,.NET, PHP, Python, and Go. The combination supports browser, native mobile, cross-platform mobile, and server-side implementation, while self hosting gives Enterprise customers an infrastructure option.

Who it's for

Growth fits a small experimentation team focused on one domain and workspace. Pro is better for a business coordinating several properties or teams and needing integrations and stronger support. Enterprise suits agencies and large organizations that require multiple workspaces, 24x7 assistance, SSO, API access, self hosting, and approval controls. Teams seeking a published, predictable price should look elsewhere.

Pros and cons

Pro: Unlimited experiments, variations, and metrics avoid campaign quotas in every tier.

Pro: Web, mobile, and server SDKs support a broad engineering footprint.

Pro: Feature flags, rollout campaigns, and server-side testing connect experimentation with release management.

Con: All paid plans use custom pricing, making budget comparison impossible without contacting sales.

Con: Growth is restricted to one workspace and one domain, which limits multi-property teams.

Con: SSO, API access, self hosting, and approval workflows require Enterprise.

Alternatives

Choose Confidence by Spotify when a freemium model, unlimited seats and feature flags, and a 75,000-credit monthly free plan are more important than AB Tasty's broader testing catalogue.

GrowthBook is the better fit for teams wanting open-source self hosting with unlimited experiments, flags, and traffic at no charge.

Pick Statsig for a free Developer plan with 2 million events per month, unlimited seats, and session replays.

VWO Feature Experimentation suits teams focused on feature flags and rollouts with a defined Growth package rather than AB Tasty's broader experimentation scope.

Choose Bucketeer when a free, open-source, self-hosted feature-flag service with no per-seat pricing is the priority.

Convert Experiences is an alternative for teams comfortable with a published $399.00 monthly Growth plan and its stated tested-user and project limits.

Pick Kameleoon when a 30-day trial and a published $495.00 monthly starter price provide the pricing clarity you need.

Marpipe is an alternative for catalog creative and feed-management workflows.

For broader category comparisons, see Experimentation Platforms, Personalization Software, Website Personalization Software, Conversion Rate Optimization Software, and A/B Testing Tools.

Verdict

AB Tasty is a strong choice for organizations building a sustained experimentation program across web, mobile, and server environments, especially when feature flags, personalization, and governed rollouts belong together. Its main reason to look elsewhere is commercial uncertainty: every paid plan is custom-priced, and Growth's single-workspace, single-domain boundary can be restrictive as programs expand.

Verdict

AB Tasty details a broad set of test types, SDKs, and tier-specific workspace, domain, and support allowances. Pricing is on request, while the trial provides 30 days without requiring a credit card.

Where Specifiction places it

Alternatives to AB TastyAll alternatives →