AB Tasty vs Personyze
AB Tasty
wingify.com
Personyze
personyze.comSide by side
| Figure | AB Tasty | Personyze |
|---|---|---|
| Price from | €1,250/mo | $99/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 5 | 8 |
| Spec score · Conversion Rate Optimization Software | 9.3 (#1) | 8.7 (#5) |
| Spec score · Website Personalization Software | 9.3 (#1) | 8.6 (#3) |
| Spec score · Personalization Software | 9.3 (#1) | 8.9 (#3) |
| Spec score · Conversion Rate Optimisation Tools | 9.3 (#1) | 8.7 (#3) |
| Integrations | The Integration Hub exchanges campaign data with analytics tools, imports CRM/DMP audiences and exports data to warehouses; Google Analytics and Shopify guides are provided. | Listed connectors cover Shopify, Magento, WooCommerce, BigCommerce, Salesforce Commerce Cloud, WordPress, Drupal, Joomla, Wix, Squarespace, Webflow, Segment, Tealium, GA4, Salesforce, HubSpot, Dynamics 365, Zoho, Marketo, Mailchimp, Klaviyo, Brevo, Omnisend, ActiveCampaign, Zapier, Make, n8n, Slack and webhooks. |
| Limit: reporting | TrustRadius reviewers mention reporting limitations, data-transparency concerns and occasional inaccurate information requiring manual correction. | Reviewers request better dashboards, report filtering and ways to share reporting with sales teams. |
| Personalization | Personalization features include segment building, campaign prioritization, recommendation APIs, real-time adaptive personalization, emotional segmentation and AI targeting. | The platform supports behavioral targeting with 70+ attributes and real-time content changes across site elements. |
| Praise: support | G2 and TrustRadius reviewers frequently describe onboarding, customer success and response times as helpful or fast. | GetApp and Capterra reviewers repeatedly praise fast, helpful customer service and assistance implementing campaigns and ecommerce strategies. |
| Rating on Capterra | 4.6 out of 5 from 11 reviews | 4.6 out of 5 from 17 reviews |
| Rating on G2 | 4.4 out of 5 from 418 reviews | 4.9 out of 5 from 4 reviews |
| Rating on Gartner Peer Insights | 4.4 out of 5 from 32 ratings | 4.5 out of 5 from 2 ratings |
| Rating on GetApp | 4.6 out of 5 from 11 reviews | 4.6 out of 5 from 16 reviews |
| Rating on TrustRadius | 8.6 out of 10 from 93 reviews and ratings | 9 out of 10 from 3 ratings |
| Security | The current platform page lists SOC 2, CCPA, HIPAA, PCI DSS, ISO 27001, GDPR, ISO 27701, ISO 27017, ISO 27018, ISO 45001 and ISO 14001 badges. | Personyze says it runs on AWS, separates customer data into distinct database tables, serves its dashboard, API, and tracking code over HTTPS, and performs monthly penetration testing. |
| Support | Growth includes basic support, Pro includes advanced support, and Enterprise includes 24x7 support. | Paid plans include email, chat, and 24/7 phone support; Starter and Growth include up to 1 and 2 hours of campaign build help monthly, respectively. |
| Trial | The pricing page offers a 30-day free trial with no credit card required. | The AI Chat Agent, Hosted Landing Pages, and Audience Discovery add-ons each offer a free trial; the page does not specify trial duration. |
| What it does | AB Tasty is a SaaS platform for autonomous A/B and multivariate testing, reporting, segmentation and website personalization. | Personyze is a SaaS platform that combines visitor profiles, audience targeting, personalization, recommendations, testing and messaging across digital channels. |
Plans
AB Tasty
- Basic€15,000 a year
- CustomPriced on request
- EnterprisePriced on request
- GrowthPriced on request
- ProPriced on request
Personyze
- FreeFree
- Personyze STARTER (Shopify)$99 a month
- Starter$149 a month
- Personyze LITE (Shopify)$249 a month
- Growth$250 a month
- Power$450 a month
- Enterprise$1,450 a month
- Personyze LITE annual (Shopify)$2,249 a year
In their own words
AB Tasty
AB Tasty offers experimentation, personalization, feature management, mobile app testing, and analytics for web and mobile. Web Experimentation & Rollout includes A/B/n, split URL, and multivariate tests; other listed test types include multi-page, cross-domain, and device-specific testing. Growth has visual and code editors, unlimited experiments, variations, and metrics, along with multi-arm bandit and rollout campaigns. Growth includes one workspace and one domain with basic support. Pro includes three workspaces and domains, advanced support, and pull-based integrations. Enterprise includes five workspaces and domains, 24x7 support, single sign-on, API access, self hosting, and an approval workflow. SDK documentation covers web, mobile, and server environments, with options including JavaScript, React, Angular, iOS, Android, React Native, Flutter, Java, .NET, PHP, Python, and Go. A 30-day free trial is available with no credit card required. Pricing is on request. AB Tasty and VWO united under the Wingify brand in 2026 and continue to support both platforms.
Personyze
Personyze uses visitor behavior and data to personalize website pages, product recommendations, and emails in real time. Behavioral targeting draws on more than 70 attributes, and the platform offers over 50 algorithms for recommending products and content. A/B and multivariate testing, including significance calculations, audience splits, and holdout groups, are included on every plan. Higher plans add email personalization at open time, broadcast email and SMS, browser push notifications, and mobile SDK personalization. Listed integrations include HubSpot, Salesforce, Twilio Segment, Tealium, Google Tag Manager, and the REST API. Consent controls can delay tracking until consent; the maker says gated mode does not read or write device data beforehand. Page views are the main usage meter, with overage charges in plan-specific blocks, and monthly users are not moved to a higher tier without consent. A free plan is available, and paid plans start at $149 per month.