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Personyze

personyze.com

From $99/mo Free plan WebiOSAndroidAPI
Visit personyze.com
Spec score 8.8 #1 of 23 in Email Personalization Software

What it is

Personyze uses visitor behavior and data to personalize website pages, product recommendations, and emails in real time. Behavioral targeting draws on more than 70 attributes, and the platform offers over 50 algorithms for recommending products and content. A/B and multivariate testing, including significance calculations, audience splits, and holdout groups, are included on every plan. Higher plans add email personalization at open time, broadcast email and SMS, browser push notifications, and mobile SDK personalization. Listed integrations include HubSpot, Salesforce, Twilio Segment, Tealium, Google Tag Manager, and the REST API. Consent controls can delay tracking until consent; the maker says gated mode does not read or write device data beforehand. Page views are the main usage meter, with overage charges in plan-specific blocks, and monthly users are not moved to a higher tier without consent. A free plan is available, and paid plans start at $149 per month.

Spec sheet

What it does
Personyze is a SaaS platform that combines visitor profiles, audience targeting, personalization, recommendations, testing and messaging across digital channels.Read 14 Oct 2026 · personyze.com
Product
Personyze unifies visitor behavior and data to personalize pages, product recommendations, and emails in real time.Read 4 Oct 2026 · personyze.com
Trial
The AI Chat Agent, Hosted Landing Pages, and Audience Discovery add-ons each offer a free trial; the page does not specify trial duration.Read 4 Oct 2026 · personyze.com
Integrations
Listed connectors cover Shopify, Magento, WooCommerce, BigCommerce, Salesforce Commerce Cloud, WordPress, Drupal, Joomla, Wix, Squarespace, Webflow, Segment, Tealium, GA4, Salesforce, HubSpot, Dynamics 365, Zoho, Marketo, Mailchimp, Klaviyo, Brevo, Omnisend, ActiveCampaign, Zapier, Make, n8n, Slack and webhooks.Read 14 Oct 2026 · personyze.com
Security
Personyze says it runs on AWS, separates customer data into distinct database tables, serves its dashboard, API, and tracking code over HTTPS, and performs monthly penetration testing.Read 4 Oct 2026 · personyze.com
Support
Paid plans include email, chat, and 24/7 phone support; Starter and Growth include up to 1 and 2 hours of campaign build help monthly, respectively.Read 4 Oct 2026 · personyze.com
Founded
2008Read 23 Sep 2026 · personyze.com
A/B and multivariate testing
Users can test headlines, layouts, calls to action and whole pages with audience splits, significance calculations and holdout groups.Read 14 Oct 2026 · personyze.com
Access controls
The platform supports SSO, two-factor sign-in, Google or Microsoft work account sign-in, and role-based permissions.Read 4 Oct 2026 · personyze.com
AI chat and search
The AI search and chat tools answer visitors from the customer’s pages, documents and catalog, including product prices, stock and sizes.Read 14 Oct 2026 · personyze.com
API limitation
The API reference says actions and audience conditions are currently read-only over REST, while user, list and catalog objects support CRUD operations.Read 14 Oct 2026 · wiki.personyze.com
Audience and ABM targeting
Behavioral segments, AI audience discovery and account-based marketing can identify target companies and personalize experiences using CRM or enrichment data.Read 14 Oct 2026 · personyze.com
Cancellation
Personyze says customer data is deleted within 90 days after cancellation.Read 4 Oct 2026 · personyze.com
Channels
Higher plans add open-time email personalization, broadcast email and SMS, browser push notifications, and mobile SDK personalization.Read 4 Oct 2026 · personyze.com
Company facts
LinkedIn lists Personyze as privately held, founded in 2008, headquartered in Tel Aviv, with 11–50 employees.Read 14 Oct 2026 · linkedin.com
Company history
Personyze’s own history says its first behavioral-targeting product shipped in 2008, unified personalization followed in 2012, A/B testing in 2016, email and push in 2019, and AI copilots in 2024.Read 14 Oct 2026 · personyze.com
Consent
Consent controls can delay tracking until consent, and the maker says no device data is read or written before consent in either gated mode.Read 4 Oct 2026 · personyze.com
Deployment model
The normal deployment is an asynchronous JavaScript tag or tag-manager template that works on browser-based sites and supports single-page applications; Personyze states its data is hosted on AWS.Read 14 Oct 2026 · personyze.com
Documentation depth
The public wiki includes installation paths, integration guides, campaign and recommendation tutorials, analytics, privacy, troubleshooting, API authentication, path parameters and per-object endpoint references.Read 14 Oct 2026 · wiki.personyze.com
Dynamic landing pages
Landing pages can render different variants according to segment, referrer, campaign source or behavior without changing site code.Read 14 Oct 2026 · personyze.com
Historical criticism
A Forbes criticism cited by Wikipedia argued that personalization can contribute to filter bubbles by repeatedly showing only content inferred from prior activity.Read 14 Oct 2026 · en.wikipedia.org
Independent company record
Startup Nation Central lists Israeli registrar number 514127026, 11–50 employees and undisclosed funding, but its profile incorrectly labels the company non-active and says operations ceased in August 2021.Read 14 Oct 2026 · finder.startupnationcentral.org
Limit: campaign controls
A reviewer reports missing basic template controls such as a popup close button and campaigns sometimes becoming live while still intended as drafts.Read 14 Oct 2026 · getapp.com
Limit: learning curve
Multiple reviewers say the large number of settings and options makes initial setup and campaign creation difficult.Read 14 Oct 2026 · getapp.com
Limit: reporting
Reviewers request better dashboards, report filtering and ways to share reporting with sales teams.Read 14 Oct 2026 · capterra.com
Limits
Page views are the primary usage meter, and overages are billed by plan-specific blocks; monthly plan users are not moved to a higher tier without consent.Read 4 Oct 2026 · personyze.com
Notable news
Wikipedia records a June 2011 partnership announcement with Rapleaf to add demographic data to Personyze personalization.Read 14 Oct 2026 · en.wikipedia.org
Personalization
The platform supports behavioral targeting with 70+ attributes and real-time content changes across site elements.Read 4 Oct 2026 · personyze.com
Praise: flexibility and value
Reviewers describe the product as feature-rich, flexible, affordable and useful as an all-in-one ecommerce personalization suite.Read 14 Oct 2026 · capterra.com
Praise: support
GetApp and Capterra reviewers repeatedly praise fast, helpful customer service and assistance implementing campaigns and ecommerce strategies.Read 14 Oct 2026 · getapp.com
Privacy and retention
Visitors can be tracked with pseudonymous cookie IDs, consent can delay tracking, retention is configurable, data export and deletion are supported, and cancelled-account data is deleted within 90 days.Read 14 Oct 2026 · personyze.com
Public API
The REST API uses HTTP and JSON with GET, POST, PUT and DELETE methods for users, lists, catalogs, actions, placeholders, events, reporting and other account objects.Read 14 Oct 2026 · wiki.personyze.com
Rating on Capterra
4.6 out of 5 from 17 reviewsRead 14 Oct 2026 · capterra.com
Rating on G2
4.9 out of 5 from 4 reviewsRead 14 Oct 2026 · g2.com
Rating on Gartner Peer Insights
4.5 out of 5 from 2 ratingsRead 14 Oct 2026 · gartner.com
Rating on GetApp
4.6 out of 5 from 16 reviewsRead 14 Oct 2026 · getapp.com
Rating on Shopify App Store
0.0 out of 5 from 0 reviewsRead 14 Oct 2026 · apps.shopify.com
Rating on Software Advice
4.6 out of 5 from 17 ratingsRead 14 Oct 2026 · softwareadvice.com
Rating on Trustpilot
3.7 out of 5 from 1 reviewRead 14 Oct 2026 · trustpilot.com
Rating on TrustRadius
9 out of 10 from 3 ratingsRead 14 Oct 2026 · trustradius.com
Recommendation engine
It recommends products and articles using selectable algorithms, visitor profiles, catalogs and behavioral signals.Read 14 Oct 2026 · personyze.com
Recommendations
It offers 50+ recommendation algorithms for products and content.Read 4 Oct 2026 · personyze.com
SDK licence
The Android and iOS SDK repositories are published under the MIT licence, while the hosted Personyze service itself is proprietary.Read 14 Oct 2026 · wiki.personyze.com
SDKs and extensibility
Personyze documents Node, PHP and Python server SDKs, native Android and iOS SDKs, a JavaScript API, a Google Tag Manager template, custom HTML/CSS templates and an MCP server.Read 14 Oct 2026 · personyze.com
Security controls
Personyze states that it uses AWS, separate customer database tables, permissioned account-manager access, SSO, MFA, roles, HTTPS, monthly penetration tests and automated monitoring.Read 14 Oct 2026 · personyze.com
Testing
A/B and multivariate testing with significance calculations, audience splits, and holdout groups are included on every plan.Read 4 Oct 2026 · personyze.com
Use cases
Personyze describes use by ecommerce, SaaS, B2B, publishers and media, travel and hospitality, and education teams.Read 4 Oct 2026 · personyze.com
Website personalization
The platform changes page content, offers, layouts and calls to action using visitor behavior, source, geography, account and CRM data.Read 14 Oct 2026 · personyze.com

Plans and prices

Free Free forever 5k pageviews · 1 domain · 3 active campaigns · 8 AI tasks/month · email support Read 14 Oct 2026 · personyze.com
Personyze STARTER (Shopify) $99 a month recurring every 30 days 25,000 pageviews/month · 100 AI chats/month · product recommendations · popups, banners and A/B testing · behavior targeting · 7-day trial Read 14 Oct 2026 · apps.shopify.com
Starter $149 a month monthly 50k pageviews · +$40 per extra 100k · 1 domain · 12 AI tasks/month · basic support Read 14 Oct 2026 · personyze.com
Personyze LITE (Shopify) $249 a month recurring every 30 days Product recommendations · social proof · A/B testing · targeted promotions · dynamic email content · 7-day trial Read 14 Oct 2026 · apps.shopify.com
Growth $250 a month monthly 100k pageviews · +$40 per extra 100k · 2 domains · 16 AI tasks/month · email and SMS personalization Read 14 Oct 2026 · personyze.com
Power $450 a month monthly 1M pageviews · +$100 per extra 1M · 5 domains · 26 AI tasks/month · dedicated account manager Read 14 Oct 2026 · personyze.com
Enterprise $1,450 a month monthly 10M pageviews · +$80 per extra 1M · 10 domains · 44 AI tasks/month · iOS/Android SDKs · headless API · custom SLAs Read 14 Oct 2026 · personyze.com
Personyze LITE annual (Shopify) $2,249 a year annual Same Lite features · 25% annual saving Read 14 Oct 2026 · apps.shopify.com

Every Personyze plan and price →

Strong points and limits

Strong points

  • More than 70 behavioral targeting attributes
  • Over 50 recommendation algorithms
  • Testing included on every plan
  • Consent controls can delay tracking

Limits

  • Free plan limited to 5k pageviews
  • Starter plan covers one domain
  • Page-view overages are billed by plan-specific blocks

Who it suits

Personyze is aimed at teams in ecommerce, SaaS, B2B, publishing and media, travel and hospitality, and education. It may suit teams seeking real-time personalization and built-in testing.

Personyze in depth

Read the full write-up

Overview

Personyze brings visitor targeting, recommendations, and experimentation into one personalization platform for marketing teams. It suits organizations coordinating campaigns across digital channels; the trade-off is that page-view quotas and higher-plan channel access make choosing the right tier essential.

Its strongest case is the combination of broad on-site personalization and testing on every plan. Smaller teams can start free, but the 5,000-page-view cap and three active campaigns make that a constrained starting point rather than a roomy production tier.

Key features

Behavioral targeting draws on more than 70 attributes and can change site elements in real time. This gives teams options for shaping experiences around visitor behavior, provided they have clear audience and campaign goals. More than 50 recommendation algorithms cover both products and content, making the feature set relevant to publishers and media as well as online stores.

A/B and multivariate testing, significance calculations, audience splits, and holdout groups are included on every plan. That is a useful foundation for teams that want to assess whether personalization is working rather than relying on deployment alone. The visual editor and experiment workflows support campaign work.

Higher plans add open-time email personalization, broadcast email and SMS, browser push notifications, and mobile SDK personalization. These channels make the platform more useful for coordinated engagement, but teams that need them should confirm the appropriate plan before budgeting. Named integrations include HubSpot, Salesforce, Twilio Segment, Tealium, Google Tag Manager, and the REST API.

Consent controls can delay tracking until consent; Personyze says neither gated mode reads nor writes device data before consent. The company says it runs on AWS, separates customer data into distinct database tables, uses HTTPS for its dashboard, API, and tracking code, and conducts monthly penetration testing. Access controls include SSO, two-factor sign-in, Google or Microsoft work-account sign-in, and role-based permissions.

Pricing

Personyze has a free plan and paid plans billed monthly. Page views are the main usage meter, with additional views charged in plan-specific blocks. Monthly users are not moved to a higher tier without consent, an important safeguard for teams whose traffic can fluctuate.

PlanPriceIncluded limits and supportFreefree, billed Forever5k pageviews, 1 domain, 3 active campaigns, 8 AI tasks a month, email supportStarter$149 a month50k pageviews; +$40 per extra 100k; 1 domain; 12 AI tasks a month; Basic supportGrowth$250 a month100k pageviews; +$40 per extra 100k; 2 domains; 16 AI tasks a month; Basic supportPower$450 a month1M pageviews; +$100 per extra 1M; 5 domains; 26 AI tasks a month; Account managerEnterprise$1,450 a month10M pageviews; +$80 per extra 1M; 10 domains; 44 AI tasks a month; Enterprise supportFree is best for a small trial of the campaign model, but its traffic and campaign caps limit sustained use. Starter suits a single-domain operation with moderate traffic; Growth adds a second domain and doubles the base page-view allowance. Power is the more plausible fit for high-traffic teams, while Enterprise raises capacity and domain count for larger programs. Paid plans include email, chat, and 24/7 phone support; Starter includes up to 1 hour and Growth up to 2 hours of monthly campaign build help.

Customer data is deleted within 90 days after cancellation, according to Personyze.

Platforms

Personyze supports web, Android, iOS, and an API. The listed web platform and mobile support align with its on-site tools and higher-plan mobile SDK personalization.

Who it's for

The platform is aimed at ecommerce, SaaS, B2B, publishing and media, travel and hospitality, and education teams. It is most compelling for teams that can use both personalization and experimentation, and that have enough traffic to justify the page-view allowance they buy. A business needing only a recommendation service or only a narrowly scoped experiment program may prefer a more focused option.

Pros and cons

Pros: Testing is included on every plan, with significance calculations, audience splits, and holdout groups, so experimentation is not reserved for higher tiers.

Pros: Targeting, product and content recommendations, and additional messaging channels can support campaigns across several digital touchpoints.

Pros: Consent controls, access controls, and stated security practices address operational concerns for teams handling visitor data.

Cons: The free tier stops at 5k pageviews, one domain, and three active campaigns, which sharply limits its usefulness for larger programs.

Cons: Traffic overages are charged in blocks, so teams near their allowance need to account for usage rather than treating the monthly price as a fixed ceiling.

Cons: Access to broader channels depends on higher plans, making the advertised breadth less relevant to buyers on entry tiers.

Alternatives

Recombee is worth considering when recommendations are the main requirement: its free plan allows fewer than 100,000 interactions and recommendation requests per month, fewer than 20,000 active users per month, and fewer than 20,000 catalog items.

Amazon Personalize may suit teams evaluating a recommendation option within AWS; its AWS Free Tier is free for the first two months of usage, with up to 20 GB of monthly data processing and storage and up to 5 million interactions per month.

AB Tasty is an alternative for teams seeking an experimentation-focused product, with Pro and Growth plans that include unlimited experiments, variations, and metrics.

Pega CRM is another paid alternative with a free trial.

ZS Personalize.AI is a paid alternative whose price is available on request through a demo.

Kameleoon is an option for teams prioritizing experimentation, with a 30-day PBX Starter free trial that requires no credit card and supports up to three experiments.

Netcore Unbxd Personalization is another paid alternative.

Segmentify offers paid plans with prices available from its sales manager.

For broader comparison, browse Personalization Software, Email Personalization Software, Conversion Rate Optimization Software, and Website Personalization Software.

Verdict

Personyze is a strong fit for teams that want targeting, recommendations, and meaningful testing in one platform, especially when they can make use of its broader channel options. Choose it for that combined campaign toolkit; look elsewhere if your needs are narrower or your expected page views make the plan ladder difficult to justify.

Verdict

Personyze combines personalization, recommendations, and testing, with additional channels on higher plans. Check page-view limits and overage blocks alongside the features needed for your campaigns.

Where Specifiction places it

Alternatives to PersonyzeAll alternatives →